You Ai Teng “micro-content” layout
Editor’s note: This article comes from WeChat public account “New drama Observed” (ID: xinjuguancha), author of Lingbi.
The Internet has changed people’s way of life, especially subtly changing the way people watch and play. Fragmented watch time and fast-paced lifestyle make short video rise quickly, and mobile video short video app such as vibrato, fast hand and volcano has become the biggest beneficiary of this bonus.
In the beginning, the short video platform was only a platform medium for recording the lives of ordinary people and sharing interesting things around them. However, users gradually added content to make the content of short video platforms no longer limited to song and dance imitation or gesture dance challenges. Have more plots and diversified content reserves. These include daily life, such as couples’ daily life, couples’ daily life, parent-child daily life, and even suspense, comedy and other types of elements to attract attention.
The rise of the short video platform has stimulated the diversification of the long video platform. You Ai Teng has also laid out micro-drama, micro-synthesis projects, and even long-term strategic cooperation with short video platforms or companies proficient in short video creation.
The short and long video platform is difficult to win, especially after the vertical screen drama represented by Spicy Yoko is registered on the iQiyi platform, the short video platform feels more serious, so the vibrating sound is in the middle and late last month. The announcement of recruitment short dramas, short comprehensives, and short documentaries is an attempt to create a more competitive content by pursuing content quality and professionalism.
In the era of media convergence, the integration of short videos with TV, websites and even events is endless. The fast-handed official has become a partner of the CBA basketball league, and the vibrato has begun to cooperate with the high-speed rail media to face a broader Audience for content transfer. In the increasingly fierce market competition, for the short video platform, based on the characteristics of “fast dissemination, wide audience, fragmentation, and grounding”, it is the key to lay out the “micro-form” content.
From UGC to PGC, Micro-drama goes to quality and specialization
The content requirements for recruiting micro-drama micro-variety published on the official platform of the vibrato are visible, diversified in form, high-quality in production, and popular in content.