Author | 黄青春
Title Map | Vision China
Yesterday, Tencent launched a video beauty social app “cat call” on the low-key.
This main feature of the main video beauty chat chat social game, the main goal is to allow users to naturally beauty in video chat, reducing the psychological burden of the call.
“Cat Call” is not the first video social product launched by Tencent. As early as January 2018, Tencent launched “DOV”, a short video social platform with special effects and beauty. However, it only announced that it would stop operating after only 20 months of operation.
In addition, Tencent has launched more than ten short video apps including micro-vision, hot pot video, Yoo video, and good-looking video. Without exception, all the short video tracks.
For example, the micro with the highest traffic volume has been updated to nearly 40 versions. In order to drain it, Tencent not only found celebrities such as Zhang Jie and Huang Zikai, but also promoted the “Creation 101” and subsidized users by RMB 3 billion.
The result is that the operation is fierce and the data is only fifth. According to QuestMobile, China Mobile Internet 2019 Semi-annual Report, the monthly use of micro-visionThe household has exceeded 100 million and rushed into the top five).
In fact, from the release time, Tencent Flash App was launched in January 2016, but the headline was later. In 2016, three short video products were released – Watermelon Video, Volcano Video and Vibrato In particular, this music creative short video social software, from Wenyu video to “learning cats” and “seaweed dance” has become a topic center again and again. According to the byte jump, as of the beginning of January 2019, the vibrating day broke through 250 million, and the monthly survival exceeded 500 million, which shows that its rise is rapid.
However, in the face of aggressive and aggressive attacks, Tencent has yet to form an effective containment strategy. In addition, in Tencent’s 2017, the strategic misjudgment of Tencent shut down, which ultimately led Tencent to face the biggest threat in user time and social relationship chain in recent years.
Tencent raises tigers
After 5 years, Tencent employees still clearly remember that Zhang Yiming went to the afternoon of Tencent’s internal sharing.
That is the Sigma building in the Tencent media team. The small hall of one or two hundred people is full of people. Zhang Yiming talked about the concept of today’s headlines, the power of machine algorithms, and the famous assertion: “The algorithm has no values, as long as the user feels good, that is good.”
At the scene, someone asked Zhang Yiming. Today’s headline is an information distribution platform. Why did it start with the name of a news client? Zhang Yiming replied that he also felt that the name was very bad, but the test result was that the name worked best.
“This is the engineer’s thinking. His core is to look at the data from product to management, which data is easy to use, and to eliminate the weakness of humanity. Such a company is very strange.” After the exchange, a Tencent employee is so Evaluate today’s headlines.
Although Tencent has set rules and maintained order in the social field all the year round, in 2019, bytebeat is undoubtedly a challenger who challenges rules and challenges order.