This article is from WeChat public account: GQ reported (ID: GQREPORT) , author: Liu Min, from FIG title: Oriental IC < /span>

Li Jiaqi’s experience is often interpreted as an inspirational chicken soup: born in an ordinary, unremitting efforts, rewriting destiny. Few people realize that the screen image of this 27-year-old boy, like our spending habits, is the result of being screened by Internet algorithms.

This is a story about algorithms and people. “One person, becoming an algorithm, now wants to return to people.” When Li Jiaqi is already at the peak of attention, he is also confused, who he will become.


1, “I am not a star, just a net red”

At 3 o’clock in the morning, the hot pot was still snoring and bubbling, Li Jiaqi was not a little sleepy, and asked for a bottle of wine.

In the middle of the night, at the beginning of the meal, he called a few bottles of champagne. Before becoming famous, Li Jiaqi likes to drink beer. When I went to Paris earlier this year, when I visited the Guerlain headquarters in France, an old gentleman asked him what he liked to drink. “Beer”, he saw that the other party’s eyes quickly flickered a little. The old gentleman said, you must try champagne.

“I think now, the sound of champagne clinking is really much better than the beer mug.” Li Jiaqi’s voice is low and relaxed, and the speed of speech is half of usual.

The first day, he just finished the “Wish of Wishes” of the month, this is the promotional festival created by Li Jiaqi live. “All girls, all girls!” Li Jiaqi kept a high-pitched tone throughout the live broadcast. In 4 hours and 17 minutes, he continuously promoted 48 products, those masks, liquid foundation, office snacks.3000 pieces and 5,000 pieces were put on the shelves, and they were sold out by netizens within tens of seconds.

At this moment, in this private villa private hot pot restaurant, Li Jiaqi’s tone has finally returned to the normal state. “In fact, live broadcast, I can urinate for 4 hours.” He took the initiative to mention the first night to go to the bathroom several times: “Every time it is not urinating, go to the balcony to empty.”

People nod: You are too stressed.

Across the table is a famous artist and his curator friend. Li Jiaqi’s beauty ONE company is planning an exhibition with them, with Li Jiaqi and lipstick as the theme. A few days ago, the curator just gave Li Jiaqi a one-on-one training and talked about an hour of “what is art.” This dinner wanted to talk casually and collect some materials. I didn’t expect to eat it all night long.

“Oh My God!”

“My God!”

“Buy it! Buy it! Buy it!”

The artists imitated Li Jiaqi’s mantra. They judged that the 27-year-old Li Jiaqi was a cultural phenomenon in the era of consumerism. Everyone talked about the annual queues of several famous shopping malls in Beishangguang. In contrast, Li Jiaqi The positioning is a bit embarrassing: “It is clear that personal sales have exceeded one single store, but it will still be said to be low, being arguing, selling fakes, no works.”

In April of this year, Li Jiaqi and several stars were a beauty brand platform. On the Aurora screen on the Shanghai Bund, the actors’ large singles were rotated in turn, but Li Jiaqi was not there.

“They don’t recognize a net red to go to the big screen of Aurora.” Li Jiaqi put down the glass, and the tone suddenly excited: “I am very concerned about this matter, why can’t I go to this big screen? So many fans on the scene for me Everyone is looking forward to seeing Li Jiaqi.”

The whole 2019, Li Jiaqi cooperation star