This article is from WeChat public account: global media Studies Journal (ID: GlobalMediaJournal) , author: Jiang Fei, Zhang Nan, from the title figure: Oriental IC
In the 40 years of reform and opening up, China’s foreign communication industry has experienced a process of development that is getting better and better. This article takes the history of China’s foreign communication for 40 years from 1978 to 2019 as the research object, comprehensively sorts out the characteristics and overall picture of China’s foreign communication subject, communication platform, and communication policy changes, and on this basis, the history of China’s external communication. Stage staging and related communication concepts are outlined, and attempts to provide ideas and lessons for the development of China’s external communication theory and practice.
Since the reform and opening up 40 years ago, China’s foreign communication policy, theory and practice have experienced three waves. The first wave (from 1978 to 1999), with the establishment of the external propaganda group as the starting point, China’s external communication industry began to gradually recover, organization The system reform and business restructuring of the external propaganda functional departments have determined the external propaganda ideological line centering on economic construction and serving the country’s development and modernization, showing a transformation from “propaganda” to “communication”.
The second wave (from 2000 to 2017), starting from the Chinese government’s implementation of the “going out” strategy of culture, China’s external With the diversified development of the main body of the communication and the upgrading of the media industry structure, the “central media” further “deeply penetrated” the overseas market after “surfing the beach” overseas. Under the guidance of the central international communication plan, it gradually built a modern city with certain international influence. Development of communication systems; in emerging information dissemination technologies