Frustrated Entrepreneur in Weibo Battlefield
Editor’s Note: This article is from WeChat public account “CEO ” (ID: sxrenwuguan), author Huang Yingying Liu Yimo.
01
On the day of the release of Nut Pro 3, Luo Yonghao forwarded a Weibo to evaluate Apple’s new headphones. The comment below is “Dragon, will you suddenly appear on the stage of the conference?”
“Dragon” is the abbreviation of Luo Yulong. The person who hates Luo Yonghao is ridiculed that he is Luo Yufeng’s brother Luo Yulong. This paragraph was later placed on the PPT of the conference and publicly mocked.
There may be few people in China’s science and technology session who are full of contradictions like Luo Yonghao. Some people desperately hope that he will succeed. After each press conference, they will yell “Lao Luo, this time to become?!” Another part of Luo Yonghao’s Every sentence is scornful, and his failure is inevitable. This kind of contradiction is all in one, and Luo Yonghao is full of topics.
“Net Red” Luo Yonghao’s expression of desire is always very strong.
Even if he has nothing to do with the new machine of nuts, his words and deeds still occupy the headlines of digital news in technology, which is called “net red” in the scientific and technological circles. Before the release of the new nut machine, Luo Yonghao had forwarded and spit out the exposure of the new machine, and then was bombarded by the nut product manager Carlos Gong, calling him “brutal.”
Ruo Yonghao, who never lost money in his mouth, immediately said: “Oh? Well, tomorrow, at 10 o’clock in the morning, I will officially tear it down.” At the end of this Weibo, I added a heart to let this article Weibo is quite Luo style.
However, the next day, when everyone was looking forward to eating melon, Luo Yonghao silently deleted the Weibo that was forcing the notice, and then apologized to Weibo: “The pro-intimidators are quick, I do It’s a bit more…so this time he said “the shameless four words, I solemnly accepted it. Here I apologize to the old colleagues who are still working hard on mobile phones. I am sorry for you, and they have been for years. I hope that I will have time to compensate in this life.
A farce hasn’t started yet.
But Luo Yonghao will not stop here. After the news that “Luo Yonghao was restricted to high consumption” was exposed, he took the initiative to grab the right to speak.
On Weibo, this battlefield where he is always active, he issued a statement “The Confessions of a “Lai Lai” CEO.” SolutionExplain that although he can only undertake part of the debt he has guaranteed by applying for bankruptcy liquidation, he still chooses to carry the debt of 600 million yuan because he does not want to let investors and creditors down.
As a possible entrepreneur who is the most courageous to face failures and admit mistakes in the country, Luo Yonghao’s crisis public relations is perfect. This hot comment that Weibo is praised the most is “So, please be sure to succeed, okay? ?”, Luo Yonghao also offered a heart. In those few days, Weibo was filled with the admiration of the “decent people”, “the veterans are not dead”, and “the dragons are cheering.”
But the microblogging is never the whole real world.
In that “Confessions”, Luo Yonghao showed his ability to master communication skills. He has worked hard to create a Luo Yonghao man who is responsible for the debts than Mark Twain and Shi Yuzhu.
Luo Yonghao did not mention the lawsuit of him and Jiangsu Chenyang. Hammer Technology owed the latter 3.7 million yuan. Luo Yonghao did not attend the court hearing, and the hammer did not fulfill the “Debt Disposal Agreement” signed by both parties. After losing the case, Hammer Technology and Luo Yonghao were limited by high consumption.
And Luo Yonghao did not file for bankruptcy or maybe another consideration. Since the media, “Semi-Focus Immortal” pointed out that if the bankruptcy is filed, Luo Yonghao will not be able to serve as a company executive within three years.
This is obviously unbearable for Luo Yonghao who has not given up his dream of continuing his business.
As for the survival of suppliers who were dragged by hammers, people who were touched by Luo Yonghao seemed to have chosen to ignore them. In December 2018, the news showed that a company named Huavinuo was delayed by the hammer for more than 20 million yuan for 9 months. The factory did not pay wages for half a year, and production stopped.
Entrepreneurship is risky, and the probability of failure is far greater than success. No one asks Luo Yonghao to be a hammer technology. Success, but the sadness after excessive packaging failure is just as annoying as his arrogance at the beginning.
02
Luo Yonghao once tore off the “Net Red” label, trying to be a public good entrepreneur in front of the public.
Weibo is his stage.
He first played himself. That is his Weibo name is also called “Luo Yonghao cute and more”, the suffix “cute” is the self-proclaimed Zeng Yike fans. This middle-aged entrepreneur does not hide his side of chasing stars, even if it is not a first-line artist.
His speech is also full of enthusiasm. From Android to Apple Samsung and other mobile phone brands, some words really hurt users, but moreTime is like a tech madman talking to himself.
“Android is a mess, we can only make some quality by us.” “In the camp of Android, we are invincible, they have no choice.”
“After we have two or three generations of products, there is no problem in killing Apples”
“I didn’t plan to destroy Apple, first Samsung, LG, Sony, HTC, OPPO, Meizu…”
” Lei Jun of Xiaomi Technology and Huang Zhang, Chairman of Meizu have always been ‘sandbags’.”
These arrogances eventually formed a counter-attack against Luo Yonghao and the hammer brand after the failure of T1, and became the best material for outsiders to ridicule. So, in the winter of 2014, in the last personal speech of the North Exhibition, “An Idealist Entrepreneurship Story,” Luo Yonghao said that he would hand over the Weibo account to the company’s public relations department. Every word he said must go through the company. Post it after review.
After that, Luo Yonghao scored a lot on Weibo, and his name quickly became a “Ruo Yonghao”. He did not forget to attach a personal style explanation: “Grand’s business is getting bigger and bigger. For the so-called corporate image, he has to change his name seriously, but deep down, it is still cute and serious. , sweetheart left in the heart…” and attached a photo of Zeng Keke.
Image from mydrivers.com
Luo Yonghao, who was removed from the front line of public opinion, concentrated on the mobile phone business.
For a long time, the ridicule against the hammer and Luo Yonghao has become a one-man show.
The hammer is constantly turbulent. Say good T1 first price of 3,000 yuan will adhere to the entire product cycle, after five months, it will drop to 1980 yuan; say good “water pink is the color of the smelly soil”, the nut U1 appears pink, and virtual The design of the buttons and the back shell is detachable but the battery cannot be replaced. This is what Luo Yonghao had previously despised.
The snoring sounded, but Luo Yonghao did not pick up his hammer again.
As a startup boss, he obviously has more things to worry about, such as replenishing the supply chain and establishing a correct understanding of the market.
There are still acceptance failures. T2 repeated the failure of T1. The launch time of this mobile phone equipped with Qualcomm 808 chip was postponed from the summer of 2015 to the winter. When it was launched, the Qualcomm 820 model was already eager to try. In the end, the sales of T2 was only 100,000 units.
A few months, in the mobile phone market is enough to change the life of a productDead fate.
Hammer The T series ended here, although there are still people waiting for the release of T3 until 2018. Luo Yonghao’s response to Weibo’s response surface is helpless: “The T series is an extreme product that sacrifices some functions in order to pursue the perfection of design. The bloody two generations of tests prove that it is completely inconsistent with the national conditions, and it should never be there in the future. I think it is good to be a legend.”
Proud Luo Yonghao rarely reveals his fragile side in Weibo.
In 2016, Hammer Technology faced the problem of financial rupture and twice owed employees wages. Luo Yonghao later recalled in the documentary “Randian”: “At any time, I can’t pay my salary, I am always surrounded by creditors. I thought about suicide at that time.
The fate of the hammer has been fluctuating since then: the life-saving money from Chengdu has arrived. The Nut Pro launched in 2017 has become the only mobile phone with more than one million sales. Luo Yonghao seems to be a real life, and was once regarded as a counter-attack representative in the industry. It has been the largest year for the launch of the hammer, including the spectacular announcement of the Bird’s Nest and the launch of TNT.
But the parabola of this fate soon ushered in a fall, like a straight line of desperate fall.
Until this year, the byte jumped to catch this downline and acquire the hammer technology mobile phone business. After leaving the legal representative of the five hammer technology subsidiaries, Luo Yonghao also officially went out.
A few years of efforts by Luo Yonghao to control his mouth, this is a complete end.
03
After the exit, Luo Yonghao took back the control of Weibo and returned to the public discourse.
The ridiculous IKEA “maze”-style store design, the definition of women’s dressing freedom as “low-intelligence feminist” behavior… The many speeches, the mystery of the angle, make people feel familiar.
Silence and forbearance are not his norm. He is keen to be a front-line expresser and harvest the audience. He is too aware of the dividends that traffic brings to himself.
Like fame.
Luo Yonghao was originally named because of the “Old Luo Quotations”. It was in 2005, the function machine was in the right place, and the intranet was just emerging. The sentences of “the life of the embarrassing need not be explained” and “spelling the character” were once popular in Beijing. Colleges and universities.
It was this year that Luo Yonghao was named one of the top ten network reds, and the same network red and Sister Furong, Ayawawa and so on. In the face of the sudden fame, Luo Yonghao is very calm. “It is a very painful thing to think ahead of the times, because it is too lonely. Even on the top of the leaderboard, it is still a covert silence.lonely.
Luo Yonghao, who is regarded as the spiritual leader of the network position, disdains with the mortal. In 2006, he left New Oriental and founded Niubo.com, and in 2008 he won the annual Southern Weekend tribute.
As a public intellectual, Luo Yonghao, followers are increasing.
He is the most convincing salesman.
Niubo.com has opened an online shop to sell books. The sales are general, but as long as Luo Yonghao participates in drinking, the result will be different. In his speech, he recommended “A Brief History of American Race”. The book was printed only 5,000 copies in the past 10 years. After being recommended, it quickly went to the bestseller list and sold nearly 200,000 copies.
After the hammer was established, he was also confident. He later mentioned in the “Luo Yonghao Dry Goods Diary”: “Hammer is a well-known net red startup company, which itself has its own traffic, which has a natural advantage over other mobile phone companies that try to sell in e-commerce channels.”
With his own power, he let the hammer break through the cognitive gap at the beginning of its creation and quickly became known.
This marketing method, which requires no additional advertising budget, is clearly cost effective in the early days of the hammer. Since 2013, the hammer has held at least one or two large-scale conferences every year, and almost every time it will be contracted with the headlines of technology. The nuts released last week obviously have no such treatment.
Even after the hammer phone has repeatedly consumed the user’s trust, Luo Yonghao still has the ability to create hope.
In August 2018, Luo Yonghao announced his entry into the social software field. The first appearance of “Bullet SMS” rushed to the top of the App Store list in a short time. He was once proud of it, and he was familiar with the popular style of the public. Bozhong’s position:
“I saw a lot of user comments saying that it is so easy to use. I really hope that WeChat will copy the advantages of bullet texting to the past. This may explain why some tech giants have no psychological burden when they are rogue. .”
But the reversal is very fast. However, for more than a month, the “bullet message” dropped from 50,000 to 600,000 in the best period, only one percent of the peak period.
There is an amazing and rapid detonation of attention through the language, and because the products can’t keep up with people quickly, under the Luo Yonghao model, the endings of these stories seem to be similar.
04
A year ago, Luo Yonghao self-deprecated at the press conference: As the first generation of network red, I don’t feel too angry.
Luo Yonghao did not leave the battlefield.
Transformation after e-cigaretteWeibo has become his new propaganda position. Only this time, he did not seem to have the excitement of shouting for the hammer that year. Most of the time, he only forwarded the event information with emoji like a smile.
The difference may be that the hammer is invested in true love, and the e-cigarette is just to make money, to re-start a business that divests personal preferences and emotions.
But under the ban, the career of the net red entrepreneur has once again shrouded the haze.
At this time, Luo Yonghao, will you miss the one who stood on the stage before the debut? Although nervous enough to swallow him, but in a few minutes, his figure will appear on thousands of mobile phones, computer screens, his golden sentence will soon spread in the network.
That is the dream moment that Luo Honghao is difficult to return.
In Weibo, he rarely mentions the past, even the mobile phone rarely talks, but occasionally responds to questions from users about mobile phones. Hammer mobile phone, the product that he created and completely integrated with his personal brand in the past few years, has become a part of the byte beat.
Until the last week, he returned to the public eye because of the hammer. After the confession of the previous few days, this evening, he released new content on Weibo and WeChat public account, saying that his “confession” was only to eliminate the concerns of the partners, so that they can continue to work normally and reiterate their position. I will work hard to pay off debts.
But in today’s big environment, relying on e-cigarettes to pay off debts seems to be really not as good as selling art.
Luo Yonghao’s former network red man set includes details control, but he also knows his own shortcomings. He used to dream of making movies. “I made a film and I guess every detail is very good, but together I can’t afford a frame.”
In the e-cigarette business, it is difficult for you to see his personal projection.
A business.
Oh, the Luo Yonghao is never a good businessman.
He is good at chasing the wind. When the founding of Niubo.com, the portal site was in full swing, Niubo.com was facing the blog. When the English training school was opened, he expressed his inspirational character Yu Minhong of the New Oriental, and held a national university tour speech.