B8ta has transformed from a retail agent to an experiential retail service provider.
It was learned that on October 31, 2019, the US innovative technology retailer b8ta received a $5,000 C round of investment, led by Evolution Ventures, led by Khosla Ventures, Peak State Ventures, and Macy’s. Evolution Ventures and Peak State Ventures are venture capital funds primarily for start-ups and early projects. Khosla Ventures is an investment company focused on information technology. Macy’s is the old shareholder of b8ta. In June 2018, it led the B8 tax of $8,700,000 and acquired a small amount of equity.
b8ta in the store. (Source: b8ta official website)
b8ta is an innovative retailer of innovative technology products in the United States. It sells toys, office, home and other technology products under the concept of “experience retail”. All products in the store are “out of the box” and support customers to try them out to achieve “experience-style consumption” of high-tech products. , will not go into details here. Since the establishment of the 2015 year, the development of b8ta has been stable and stable, and there has not been a sales season effect of typical physical stores. The attention of customers and investors has continued to rise.
The financing status of b8ta since its establishment. (Source: Crunchbase web screenshot)
In the beginning, b8ta’s business model was based entirely on the brand payment system. That is to say, the major brands pay monthly, so that b8ta represents and sells their own products, which is essentially a retail agent. In April 2018, b8ta launched a retail solution: “Built by b8ta”, which regards “experience retail” as a service for sale, opening storefronts and management software, designing and building offline experiential retail stores for e-commerce brands . Since then, b8ta has been exploring the expedition of retail service providers.