Unicorns in the To B (Industrial Internet) are quietly triggering an industry revolution.

Editor’s note: This article is from WeChat public account “Note Man” (ID: Notesman ), author Yang Li.

The unicorn is a legendary creature, and its great significance lies in changing people’s lives.

To the unicorn in the C field, such as the ant gold suit, it changed the way of consumption, the drip changed the way of taking a taxi, and the US group changed the way of eating.

In recent years, with the surge of the To B boom, the effectiveness and feasibility of the unicorns in the To B field have been created. Through the B2B2C approach, innovations in technology, business models, and operations are being It triggered a vigorous industry change.

I. Efficiency Revolution

The efficiency revolution is a life-long process to help companies run more efficiently, so that members of the organization can rely on the tool modules provided by managed To B.

Staple, sneakers and current goals (notes: “Today’s work goals”, a set of target management software for companies and organizations) and other office OA tools are in this revolution. representative. They add a touch of brilliance in the area of ​​making customers’ relationships more efficient and enabling collaboration within the enterprise.

1. Efficient relationship between business and customers

China is still dominated by interpersonal sales, and any CRM (notes that companies use CRM technology to manage relationships with customers) will face countless spreadsheets.

In the past, the entry of these spreadsheets was based on manpower, so the use of enterprise software was very low.

  • On the one hand, because the software function itself is too weak, it is difficult for business managers to integrate management experience, practices, and ideas into the enterprise system.

  • On the other hand, it is because the software experience is poor and it is difficult to solve the fundamental problems of employees. At the same time, the cost is too high, and the value brought by enterprise software is far lower than the price, which leads to the manager’s desire to purchase is too low.

This leads to a low level of data deposited by companies, up to 20%, and the 20% of the data is still wrong. Therefore, it was impossible for companies to make rational decisions based on data.

According to Gartner survey, global makeIn the CRM system, 55% of the companies did not meet their expectations.

The demand for 40 million SMEs to improve efficiency and upgrade services in China needs to be met.

This problem has been greatly improved until the emergence of revolutionary products focused on office productivity.

Take a share of customers and Xiaoman Technology as an example:

1 Share customers

In 2018, Kingdee took a share of 50 million US dollars to share the sales. In 2018, it also released the cloud home version of CRM, which provided a new office + ERP + CRM integration for cloud home users. Ability experience.

This will rely on the ability of the PaaS platform and the rich CRM capabilities to maintain the continuous iterative development and expandability of the product to meet the personalized and ever-changing sales needs of Cloud Home customers.

2 Xiaoman Technology

Xiaoman Technology’s recommended sales leads for “Xiaoman Discovery” and “Little Full Marketing” for potential marketing can enable companies to automatically lead sales leads based on the formation of single customers, and then reach customers. Ways to reach include social media, email marketing, landing marketing, and more.

At the same time, based on artificial intelligence and big data, Xiaoman Technology’s Capture, Insight, Discovery, Tips and Workflow, combined with CRM, constitute three solutions OKKI Lite, OKKI Smart, OKKI Pro.

These five new products use artificial intelligence technology to lay into the processes of customer relationship management, driving automation and intelligence in data capture, processing, analysis and feedback.

This saves a lot of employee entry and turns data into “valuable information assets” to maximize data value.

In fact, there are still a lot of software for solving office efficiency, including the promotion of internal collaboration and the internal communication software micro-alliance.

2. Make the internal collaboration synergy

In terms of making the company’s internal synergy and efficiency, no matter where it is judged, Ali’s hatching is undoubtedly a unicorn in this field.

In the past, paper office was not only inefficient, but also wasteful, which greatly limited the development of the company. Based on this, the nails are cut in from the mobile office scene, and around the relevant corporate address book, attendance, check-in, mobile approval, smart office phone, smart personnel, nail mail, nail plate and other functions, deep into the daily management of the enterprise, let paper or The transformation of information work methods to digital work methods.

From the perspective of “people-oriented”, a major change has been made to the production relationship.

The nail is veryTo a large extent, it is an important weapon for Alibaba to seize the mobile social entrance. Realizing the positioning of the boundary between life scenes and work scenes, and laying a solid foundation for the nails to stand out.

Data shows that at present, most of China’s 43 million companies are traditional organizations. In these organizations, whether it is paper office or IT system, the focus is still on management and control, relying on processes and pursuing goals. It is to improve efficiency.

Ali nail CEO Chen Hang (flower name: no move) announced at the Ali Summit in 2019 that as of June 30, Ali nailed 200 million users and the number of corporate organizations exceeded 10 million. Ali nailed the way to digitalize through the online help of China’s 43 million companies.

These five online refer to: online organization, communication online, collaborative online, business online, and ecological online. Through these five online help companies, the company realizes the comprehensive digitization of “people, money, things and things”.

At the same time, there are more than 7 million corporate organizations that will be open to eco-partners. The number of developer organizations for the nail open platform has exceeded 100,000, providing more than 140,000 enterprise-level applications. Benchmark partners have more than 10 times more customers on the open platform, and GMV (total turnover) has grown more than 10 times.

“Future smart business is a double helix structure based on network collaboration and data intelligence.” Professor Zeng Ming, Chairman of the Academic Committee of Alibaba Group, proposed that in the new commercial civilization, points, lines, faces and bodies will become the basic form, and organizational support will evolve from a popular organizational model of the past 100 years to a new division of labor. / Collaborative mode.

This is an organizational form that is self-organizing and self-adapting. It is characterized by no boundaries, comprehensive data, self-driven members, and a sense of accomplishment. Achieve a peer-to-peer, transparent, efficient, and happy way of working. This is the vision of nailing.

Second, the ability revolution

The ability revolution is designed to complement a certain type of ability directly for customers through products and services. Such as face recognition, cloud services, etc.

1. Unicorn in the cloud service field

Cloud, the cloud service, can improve the IT service capabilities of enterprises and improve the reliability of IT resources by leveraging the network access capabilities, computing, storage, internal network, and security capabilities of the Internet cloud server.

The public cloud market in China is very large and is growing rapidly. Private clouds are entering the fast lane and providing hybrid clouds or cloudy services to users along with public clouds.

Many Internet companies and traditional IT companies have entered the cloud service field, and have created unicorns such as Alibaba Cloud, Tencent Cloud, Jinshan Cloud, UCloud, and Huayun Data.

Alibaba Cloud has become the largest public cloud manufacturer in China, with a valuation of over 10 billion, currently in more than 200 countries around the world.And regional businesses, developers, and government agencies provide services, while other cloud service vendors are under $2.4 billion.

The B-side services they provide are widely used in many fields such as industry, government affairs, and people’s livelihood.

For example, in the mobile phone manufacturing industry, Jinshan Cloud applies big data capabilities and artificial intelligence to the production process.

Of course, this is based on Jinshan Software itself, a B2B company. When doing WPS and security software, it has penetrated into the manufacturing industry such as government and finance, and accumulated certain resources and capabilities.

Jinshan is a representative software company in China, and WPSWPS also has a very high market share in China. The synergy between office software and Jinshan Cloud has played a role, which really helps Jinshanyun.

Jinshan Cloud has set up data centers and operations in Beijing, Shanghai, Chengdu, Guangzhou, Hong Kong and North America, and launched cloud servers, cloud physics hosts, relational databases, caches, CDNs, managed Hadoops, and clouds. Complete cloud products such as security and cloud resolution, as well as cloud service solutions for vertical industries such as games, video, government, medical, and finance.

Ucloud independently develops and provides basic IT infrastructure services required by enterprises such as computing resources, storage resources, and network resources, and provides in-depth understanding of business needs in different scenarios of the Internet, mobile Internet, and traditional enterprises, and provides global solutions.

UCloud has provided services to more than 50,000 enterprise-level customers, relying on domestic offline service stations such as North, Shanghai, Guangzhou, Shenzhen and Hangzhou, and 23 data centers deployed in Asia Pacific, North America and Europe.

Huayun Data focuses on developing and operating commercial cloud computing infrastructure, providing cloud-based IT solutions and outsourcing services to domestic and global customers worldwide. Huayun Data has tens of thousands of physical server clusters in 20 data centers in more than 15 cities in China. The network covers China Telecom, China Unicom and Huayun Data’s own BGP network, achieving full coverage from the edge to the core network.

2. Unicorn in the data field

Applying big data analytics, rather than stopping at providing big data technologies and solutions, is a revolution in the world for big data unicorn companies.

Evaluation of billions of dollars, such as the data of the nine powers, the number of DreamWorks, the United States, the same shield technology, the CEO of the Olympics and so on.

1 Unicorn focused on government big data

Nine-party data is the first company to propose the concept of data asset operation. It actively responds to national strategies and initiatives, takes government data as the mainstream value, and focuses on the development and application of government data for governments at all levels.

We know that the data of Jiufangfang uses “data asset operation” as a model to find out a set of “drilling wells – paving pipelines”.- Building a reservoir – transporting tap water – producing cola” data asset operating model.

Leverage the creativity of Big Data’s new economic engine, revitalize the stock of local government data assets, and establish cooperation with nearly 70 regions including provinces, autonomous regions, municipalities, and prefecture-level cities.

Locate yourself as the Internet+ DreamWorks, with the goal of developing cloud computing, big data, Internet+, and security, and work with eco partners to further develop government, city, and industry sectors to jointly build a new Internet. In 2018, the DreamWorks Internet strategy was upgraded again, strengthening this goal again.

Innovative unicorn companies in the AIOT (Smart Internet of Things) field, such as Tess, are committed to providing IoT solutions for buildings and cities, upgrading traditional buildings and cities to “future architecture” and “future cities” “, strategic positioning “urban-level intelligent Internet of Things platform.”

2 Unicorns focused on financial technology

The unicorn focused on financial technology is like a shield. In the five years since its establishment, it has been deeply rooted in the field of intelligent risk control based on core technologies such as big data, artificial intelligence and cloud computing. .

At present, Tongdun has a computing platform that combines machine learning, streaming computing, graph computing, and decision engine.

Composite product matrix with intelligent credit review, intelligent collection, voice interaction, complex network, credit bodyguard, etc., and provide complete solutions for smart credit, intelligent anti-fraud, intelligent operation and other scenarios.

The unicorn, which focuses on the financial industry, is positioned as a financial technology company, and the big data service provider, which is also an end-to-end solution for financial institutions that provides customer operations, risk control, and anti-fraud.

The “Ji’ao Ark Intelligent Reference Platform”, which currently covers 700 million network customers, is a big data product independently developed by Ji’ao. The platform can realize the micro-characterization of millions of dimensions for customers and form a panoramic view of customers’ behavior. .

In turn, financial institutions are assisted in analyzing data on actual business. Helping financial institutions improve marketing efficiency and revenue by reducing services such as new customer acquisition, stock cross-marketing, static customer activation, identity verification, anti-fraud, risk control scoring, loan warning, and post-loan management, thereby reducing operating costs and disadvantages rate.

Three, security revolution

The security revolution is a life-threatening security crisis in the context of continuous penetration of big data, 5G, cloud computing, artificial intelligence and other technologies.

1.Network Security

Digital and digital economic development around the world has promoted the application of new technologies such as cloud computing, big data, Internet of Things and artificial intelligence, and has spawned a new round of cloud-based, big data-centric information. Simultaneous transformation