Gradually guide children to form reading habits

Backed by Fan Deng’s reading IP, “Fan Deng Xiao Reader” is positioned as a paid APP for children aged 0-15. Since its official launch in January 2018, Fan Deng’s readers have updated three books a week and currently have a total of 300 books. In terms of users, Fan Deng has 1.5 million registered users, of which 20% are paid users.

When “Fan Deng Little Reader” went online for 10 months, he had a business model Report. After nearly a year of development, Fan Deng’s readers have made some progress in online content development and offline store operations. This article will introduce three aspects: product update, content development and offline stores:

  • Add an interactive section

In the previous report on “Fan Deng Xiao Reader”, Fan Deng’s readers mainly promoted “one book and two lectures” to guide parents and children to read. However, in the specific operation process, Fan Deng’s readers found that parents very much hope that their children will develop reading habits, but they do not have enough time to study with their children. In response to this phenomenon, Fan Deng’s readers added a “pocket secret” section on the product side to guide parents to accompany them. Interactive Q&A and mini-games are set in the “Pocket Secrets” of each book to increase parent-child interaction. At the same time, for pre-school children, the corresponding picture book ends with a “pocket small theater” to help children discover the fun of reading. Through these adjustments, parents can help them save time with them, and at the same time guide their children to develop a habit of reading and thinking.

  • Add a bridge book and a single item subscription package

In terms of the content of the APP on the Internet, Fan Deng’s readers have added a transitional book between the picture book and the plain-text book-bridge book, covering various topics such as humor and adventure, as well as some classic children’s books. In order to meet the reading needs of children of different ages. Two single item subscription packages – a picture book subscription package and a text book subscription package – have been added to the original full-category subscription package. The main part of the picture book subscription package is low-school children, mainly painting books, bridge books and encyclopedic books. The textbook subscription package mainly faces school-age children, mainly children’s literature, bridge books and encyclopedic books. The all-category subscription package mainly serves the second-child family and can read all the new bibliographies on the platform. At present, the paying users of Fan Deng Xiao Reader APP log in at least once a week, the usage time is 15-40 minutes, and the overall member’s repurchase rate is about 50%.

  • The offline “double teacher class” begins trial operation

In October 2018, Fan Deng’s small readers began the trial operation of the “Double Teacher Course”. Relying on the existing channel system of Fan Deng’s small readers, the offline “Double Teacher Course” has been taught at more than 20 sites, and the whole book is intensively read. The online teacher is responsible for telling the contents of the book, and the offline teacher is responsible for the teacher-student interaction and discussion summary. Train children’s reading, thinking, and expression skills through contrast, extension, and the deep meaning of game expressions. At the same time, the reading course bibliography began with the picture book, gradually upgraded to a semi-text book, and then transitioned to the entire text book reading.

In the class arrangement, Fan Dengxiao readers strictly controlled the number of people through the technical means such as APP placement, and took small classes of 6-12 people for discussion. In terms of curriculum, in addition to the previously developed bibliography, Fan Deng’s readers specifically strengthened the Guoxue section. At present, the course is still in the grinding stage, and the development of the second year course has been completed. In the future, a bibliography covering different age groups will be developed.

On the offline channel, according to Xiao Hongwen, the founder of Fan Deng’s readers, many city partners themselves are practitioners of the teaching and learning institutions. With a certain teaching experience and classroom control ability, compared with other organizations, Fan Deng’s offline “double teacher class” is less burdensome. The current start time is mainly from Monday to Friday afternoons and Saturdays and Sundays. In the future, the “Little Reader’s Home” will continue to implement Fan Deng’s plan to solve the “30:30 after class” and do the offline reading experience space for “reading + hosting.”