In the early morning of November 7, Baidu and iQiyi successively released the latest quarterly earnings reports. During the reporting period, the revenues of both companies exceeded market expectations, and their profits remained at a loss.
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Baidu and iQiyi’s advertising revenues are both weak, and it is imminent to resist short video impact
In the early morning of November 7, Baidu and iQiyi successively released the latest quarterly earnings reports. During the reporting period, both companies’ revenues exceeded market expectations and their profits remained at a loss. Baidu’s net loss of 6.34 billion yuan this quarter was mainly due to its previous sell-off of 30% of the shares at Ctrip’s market value and a cash loss of 8.9 billion yuan. Iqiyi’s net loss of 3.7 billion yuan in the quarter (up 19.4% year-on-year) was due to the continued expansion of its content input costs, which increased by 7% to 8.2 billion yuan.
The main source of revenue for Baidu and iQiyi is the online marketing business. However, from the data disclosed by the two companies in the quarter, their competitiveness in the Internet advertising market continued to show a weak state. Specifically, in 2019, Q3, Baidu’s online marketing business revenue was 20.4 billion yuan (73% of total revenue), down 9% year-on-year; iQiYi online advertising revenue was 2.1 billion yuan (accounting for total revenue) More than 28%), down 14% year-on-year. From the perspective of the ratio …
Editor’s comment: Internet advertising is basically a zero-sum market. Short videos compete for more users with fragmented, entertaining content, attracting more advertisers. Although…
Three home appliance dealers “siege” Ali, “two choices one” will gradually become invalid?
According to the news reports, Jingdong sued Tmall for a new change in the “two-choice one” lawsuit. More than two companies, Vipshop and the two major e-commerce companies applied to the Beijing High Court to request to join the lawsuit. Jingdong, Jieduoduo, Vipshop will serve as the “Tencent Department” e-commerce platform, and repeatedly accused Tmall of coercing brand owners to “choose one.” At the same time, the home appliance brand Galanz also filed a lawsuit against Tmall for alleged abuse of market dominance.
“Two choices” once again became the focus of public opinion. Previously, the relevant lawsuits can only be based on the “Anti-Monopoly Law” and “Anti-Unfair Competition Law” as the legal basis. This year’s “E-commerce Law” was issued and implemented, but it still cannot define the “two-choice one” related issues. However, in addition to the judicial predicament in front of Tmall, the more urgent problem to be solved is whether “two choices” can contain more and more. Ali’s strategy of “choose one” has been …
Editor’s comment: “Two choices one” brings the industry ridgeBroken and vicious competition, it is no wonder that the e-commerce platform has been complaining about it for a long time. Jingdong, fight a lot, Vipshop will be so tacit, this is obviously…
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