Industry reshuffle continues, self-operated ticketing APP is difficult, and small and medium-sized studios must be integrated into the theater.
Editor’s note: This article is from WeChat public number “to make a movie together” (ID: yiqipaidianying), author: Lv Shiming.
“As an early platform for developing online seat selection functions in China, it must be recognized that a certain C movie has an indispensable effect on the Chinese film market, especially small and medium-sized studios. If not, there is Several people are caring about these small studios.”
Recent media and studio feedback recently, a C movie has arrears of ticketing behavior, and cats and Amoy’s daily knots are different, a C movie is a monthly knot, which also makes the studio return period extremely Big uncertainty, according to understanding A C movie has been taken over by another company, and a C also announced through the announcement that it will settle all the arrears in November this year.
For most fans and viewers, the reputation of a C movie is far less than that of a cat’s eye, a lottery ticket, or even a micro-ticket and a glutinous movie. As a well-known online selection platform in the industry, his emergence, rise, indulgence and demise have only been in a few short years.
A C movie starts at the cinema, dies in the market and the concept of space
“Speaking of a C movie, the above cinema is definitely a topic that cannot be circumvented. After all, a C movie was once a marketing department under the cinema. During the period of rapid growth of the movie market, all the leading houses Both line and shadow management companies want to use their resources and capabilities to build a good and complete marketing organization.”
According to the disclosure of an industry insider, a C movie at the current stage is a marketing department of a cinema company. After splitting out, it is a full-time online ballot and movie marketing business. During the period, he borrowed a lot of resources and connections from the cinema, and also made a C movie completely separate from the “cat eye and Taobao ticket” model, and bound some users and the studio.
The last large-scale appearance of a C movie was made in the summer of the new product launch and the four-year thank-you dinner. Like many product launches, this is still only a meeting on the PPT, In the current Chinese film market, it is extremely difficult to grasp the user and bind the studio with only one concept and one or two ideas.
With the fierce market competition, the cat’s eye and the Taobao ticket gradually realized the “monopoly” and control of the market. The QQ group and the Taobao users overlap each other, but the overall user is cross-inclusive, so even some leading enterprises in the industry They themselves promoted the ticket purchase channel of their app, and it is also difficult to open up user channels.
This point, the former Feifan APP and Jingdong and other industry leaders who have been trying to join the war situation have a deep understanding, ticketing APP is really too difficult.
▲ Dunning Comments under a C movie microblogging
According to feedback and other media reports, a C movie has stopped part of the payment in August this year. When the studio was in the WeChat group to exchange this matter, it was also ridiculed by everyone, but with constant Some studios began to complain about the unresolved behavior of a C movie, which caused the problem to finally erupt.
And some shocks and personnel changes in the relevant theaters have also hit a C movie from another aspect. The original personnel relations and work partners can maintain the normal operation of a certain C, once the support and backing of the theater is lost. A certain C movie with an unreasonable running mode is bound to enter a difficult situation.
“Now it is not time to open the market with only one or two concepts. Needless to say, the current market economy pattern. In the early years, we have not committed the disease of utopian socialism. Under the impact of Cat Amoy The film side will become very utilitarian, some of the advantages of a C movie have gradually weakened, and the problem is only a matter of time.”
A friend of a cinema line has expressed a profound meaning. In the face of the utilitarian market, only ideals are not enough. Moreover, the ideal of a C is too unrealistic.
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Where is a C movie crashing?
In fact, the reason is very simple, they are different from cats, do not charge the platform, and even subsidize the studio, the only risk and problem is that they will be intercepted, and then they will be given to the studio in the month.
This requires high reputation and corporate credit as a guarantee. In the period of head theater support and stable development, the mode of a C movie is reasonable and sustainable. If the theater is completely stripped, it will come out separately. Do, for the film