When was the last time you bought a Samsung mobile phone?

The right to declare that Samsung Electronics has “returned to the Chinese market” in the past eight months,The company has launched a massive layoff plan in China. It seems that the last fight is not very good.

At the Wuzhen conference on February 28 this year, Quan Guixian, president of Samsung Electronics Greater China, said, “I have a lot of thoughts at the moment because I fully understand those friends who love Samsung, including Samsung’s fans and partners. And the long-standing concerns of consumers. Here, I want to tell you that we are fully prepared to return to the battlefield with innovation and products.”

The new product he said was the protagonist of the day’s conference – the Galaxy S10. Many people, including Quan Guixian, see it as the star of the Samsung mobile phone returning to the Chinese market. Unfortunately, many of these high-profile products were not sent to consumers, but were internally digested. On October 3, Samsung closed its last factory in China. Every employee who worked for 10 years in Huizhou Samsung Electronics received a Galaxy S10+ mobile phone from the company, as well as an EBO watch, a commemorative album, and “N”. +1″ compensation plan.

Focus Analysis | Why is Samsung

Samsung Galaxy S10

After a month of staff leaving the assembly line, employees in the office should also leave.

On November 4th, 36 氪 received news that Samsung will lay off more than one-third of its employees in China. The 11 branches and offices in the country will eventually be merged into five, mainly related to sales and marketing departments. The mobile phone business is heavy. disaster area. In the afternoon, Samsung officially responded that layoffs are aimed at improving the competitiveness-related business adjustments in China, thereby promoting rapid growth in China’s 5G market. In fact, the authenticity of layoffs is tacit.

Similar to the compensation plan of Huizhou factory, the retirees can choose a Samsung A series or S series mobile phone according to the working age, and get N+1 compensation and year-end award. It is expected that more than 2,000 employees may be laid off in .

In 2013, Samsung smartphones were the first in China with a market share of 20%. Six years later, it shipped only 700,000 units in China in the second quarter, accounting for 0.7% of the market. G