Author | Zinc Scale Deng Xiaojin Li Qilin
Title map | Oriental IC
This year, it seems that everyone has a sideline business, and “the sideline business just needs” has become the consciousness that the social animals should have.
Knowing that the topic of sideline business often appears in the homepage recommendation, there are countless recruiters in the sideline Baidu Post Bar or suggestions for recommending sideline posts. There are always people on the major news websites discussing young people doing sideline business. Just need?
“Working two hours a day, 6 hours in the sideline business, how do I get 50,000 yuan a month?”, “Successful life can start from doing your own sideline business”, “Working is just for survival, and the sideline is for the family.” The way to get rich”… There are so many articles in this category, the title catches the eye, and it directly touches the reader’s heart.
About the sideline, how many people have learned about the difficulties and pits? Propaganda of the main business needs 8 hours a day, earning three or five thousand a month, but the sideline only takes two hours, but can enter the tens of thousands of months, I am afraid it is a big lie. In the process of doing the sideline business, there are many challenges, or the person who is about to turn the sideline business into the main business, or who has lost the main business by the distraction, reveals the true story behind the myth of the sideline fortune.
Know your answer to the sideline
Failed several times, get the first financing from “X”
When he first entered the office of Zhangling Ventures, he was meeting with employees in the attic on the upper level of LOFT. Seeing the zinc scale reporter, he apologized and folded his hands, indicating that he was waiting for the meeting and the meeting ended soon. After 10 minutes, there was a cheer, scream, and applause upstairs…
Under the attic, there are ten computer-side and compact office areas, which is also the place where Zhang Ling’s entrepreneurial dream began.
Some people may be born with genes that are restless.
Zhang Ling graduated from a key university in Southwest China and studied finance. However, he graduated in 2007 and went to a company that completely contradicts his major. Because of the eagerness to learn, and also seized the opportunity of promotion, in four years, it became the youngest boss in all core departments of the company.
While on the side of the company, Zhang Ling is still exploring new possibilities in his career.
“My first project I wanted to start a business was related to 3D.” Zhang Ling told Zinc Scale that “Avatar” was a film he watched dozens of times. In 2010, he repeatedly brushed it when he was released in the cinema. Later, out of the Blu-ray high-definition player, Zhang Ling purchased equipment and Blu-ray discs of “Avatar”, and he would review it at home as soon as he had time.
At a friend’s party, Zhang Ling took out his entrepreneurial project, the 3D fitting app, and shared it with everyone. One of his friends immediately asked him three questions. “First, the cost of APP investment and How do you solve the problem? Second, the dressing needs a huge and real-time updated database of goods. Who will take photos and who will be on the map? The workload is huge. How do you solve it? Third, where is the core technology that prevents you from being copied and copied? “Zhang Ling did not answer a word.”
“Being so cold water by friends, in fact, my heart is very uncomfortable.” That night, Zhang Lingwo was on the sofa at home, holding a laptop and repeatedly checking the information until the sky was white, and did not find out that he could reply the friend’s question. Have an infinitely achievable answer. But Zhang Ling wants to understand: Entrepreneurship is not a passion, but also needs to be precipitated.
In 2013, with the rise of the mobile Internet, the O2O model ushered in rapid development. Zhang Ling’s once quiet entrepreneurial dream was re-ignited.
Zhang LingHe turned his attention to mobile e-commerce. After he worked, he read the materials, did market research, and made a business plan in a decent manner. When the entrepreneurial project can be displayed again in front of friends, although everyone feels that the project has great potential, it is likely that there will be no strong technical team and continuous follow-up of large amounts of funds.
“Why don’t you start a business in a field you are familiar with?” A friend woke up Zhang Ling in one sentence. In the era of mobile Internet, all walks of life are everywhere opportunities. Before comprehending this point, Zhang Ling was like a teenager in the maze, thinking that there was only one exit.
In 2017, Zhang Ling’s identity, in addition to the young executives, has added another identity – the CEO of the startup company, and the field of involvement is in line with the university’s professional counterpart. Zhang Ling is responsible for the company’s development direction and major strategic decisions, and another partner is responsible for daily management.
In the early days of the business, Zhang Ling will come to his company after work every day, and will meet with the partners to discuss the company’s business conditions and solve the size problems encountered. Every weekend, Zhang Ling is almost everywhere.
From the company’s location to registration, to building a team, opening operations, pulling business, looking for investment…” Zhang Ling said that in addition to expecting a dream come true, it is the reality of entrepreneurship to support the team and maintain stable development of the company. Portrayal.
“How do you find a balance in the main business and sideline business?” asked the zinc scale.
“The main business is my foundation, and the sideline is my X.” In Zhang Ling’s view, the main business is his family’s support, based on social security, and the sideline is about his potential and possibilities. explore. “In foreign countries, there are many people who are engaged in dual occupations. As long as the ability is sufficient or even three or four jobs, it is not impossible.” Therefore, Zhang Ling does not recognize that the sideline is a workplace bias that does not work, and he is also proving his own actions. View.
In November of this year, the city where Zhang Ling was located was out of the autumn, and the rain was cooled to make the winter signs more obvious. In this alternating season, which is about to enter the cold winter, on the second anniversary of the company’s founding, Zhang Ling announced to the employees that he had received the first financing of 5 million yuan.
After the jump, everyone shared the celebration cake and shared the pains and gains of growing up with the company. Zhang Ling, but leaning against the window, wrote in the memo on the mobile phone: 1. Add a double-door refrigerator to the office; 2. Add an elliptical machine to the fitness area; 3. Fly on Shanghai on November 10, 10:12 , meeting…
This is Zhang Ling’s sideline story. At least for now, after several failures, he has found a way to achieve his ideals. However, if he can succeed in the end, he can’t judge it – just like his office.Like the subway station, the train to the future needs to stop at one stop.
A newspaper editor edited a part-time business as a main business
At 7 in the morning, Feng Yizhen (a pseudonym) got up and took the good steamed bread and soy milk, and went to the bed to wake his son. At the end of the breakfast, after the son was sent to the school, the day of Feng Yizhen officially began.
Three years ago, Feng Yizhen spent every morning in the chicken-flying dog jump. Always busy with WeChat to return information while doing breakfast. At that time, she was also the editor-in-chief of a city newspaper, and she was confused by housework and work. However, she has done a great job in the three roles of editor-in-chief, wife and mother.
The son went to the fourth grade in a blink of an eye, and Feng Yizhen began to swing in the family and work. Because of her husband’s work, taking care of the children’s daily life and study falls on Feng Yizhen’s shoulders. From the fourth grade, because of the relationship with Xiaoshengchu, the children’s learning pressure will become larger.
Wang Zicheng, she hopes that she can have more time to accompany her children and counsel her children. At the moment, the work that requires frequent overtime and frequent travel is obviously inconsistent with the actual situation.
So, she decided to develop a sideline business, and the income is second, and the most important thing is that time can be freely controlled. After some investigations on the project, Feng Yizhen chose a health product to do micro-business.
There are several reasons for choosing. First, she believes that the products of health care and health care are relatively large in the market. Second, the experience of social journalists for many years has allowed her to accumulate a lot of network resources and form a The huge private domain traffic pool; the third is because she chose this product in a group of micro-commercial products, all the qualifications are complete, is a guaranteed product.
After spending 8888 yuan as an agent, Feng Yizhen thought for a long time, how to write the first copy, and when to send it. After editing all the copyes and pictures, Feng Yizhen still had doubts. She didn’t know if she was doing this, would it be a kind of consumption for the circle of friends. Thinking again and again, she still pressed the send button, thinking that “buy and sell is natural, not strong.”
I don’t know if it’s a good relationship, or I’ve chosen the right product. The number of people who came to see Feng Yizhen’s order for the evening was too much. Until 2 o’clock in the evening, Feng Yizhen was still replying to WeChat. Later, through the fission of the circle of friends, Feng Yizhen’s WeChat friends quickly reached the line, and the cost of her investment was also returned in one and a half months. With the second career of Wei Shang, Feng Yizhen continued to spend a year in a hurry.
There was no problem encountered during the period. Some colleagues began to talk about her “doing things right” behind the scenes. Some friends felt that her friends circle had too many advertisements, and she blocked her. Even her husband told her not to do it. Going home directly as a full-time wife.
Feng Yizhen is not reconciled, she is determined to submit a resignation report, and peace of mind to start a micro-business.
Now, after taking care of his son every day, Feng Yizhen will start planning to send a few circle of friends today. There are several advertisements and several lives. “If the advertisements are sent too much, many WeChat friends will block me or pull me directly. It is very important to grasp this degree.” Feng Yizhen said to the zinc scale.
According to her statement, she is doing micro-business and taking care of her son. The business is getting better and better, and her son has successfully passed the key junior high school. What is more worth mentioning is that Feng Yizhen’s eloquence and writing skills were very good because he had worked as a TV host and newspaper editor. He was often invited by the company to go back to the headquarters to host the party and became a red man.
However, seeing the number of WeChat friends approaching the upper limit, Feng Yizhen has a new idea. She began to think about how to subdivide this private domain traffic pool into different types of traffic. So she decided to open a physical studio, often holding book clubs, sharing meetings, etc. here. Soon, this group of audiences contributed to Feng Yizhen’s “sideline business”.
She said that for her now, it is not necessary for friends to advertise and copy, and orders have basically stabilized every month. Her current focus is on adult Mandarin training. Many of the WeChat friends have passed through the past ten years, which has given her a rich student base.
But she also knows that the former sideline has become the main business. The most important thing is to benefit from the fact that he has a solid foundation of literary skills and eloquence, as well as great enthusiasm and persistence. “We may not be the last choice for a micro-business or a trainer. Only by constantly improving yourself can we seize it when the opportunity comes.”
This argument has some truth. After all, if you do thousands of thousands of micro-businesses, can you really “like” Maserati?
A low-handed failure “part-time”
Xima Maserati is a shared line of many micro-business friends circle
Talking about the sideline that everyone seems to have now, Lu Wei (a pseudonym) seems to have something to say.
“I don’t think this thing is so easy. The selection, the connections, and the perseverance are indispensable.” Lu Wei said to the zinc scale.
Because he is doing a simple clerical job in a stable unit, Lu Wei always wants to use more free time to do some side jobs. Looking at a classmate in the circle of friends, every day, the number of transactions is several thousand, and the orders are too soft. Lu Wei estimates that this may be a simple sideline.
She told the Zinc scale that this classmate graduated with her in the same year, but started from the senior year to start a micro-business, the product sold is handmade homemade beef jerky. At the beginning, it was classmates, family members, and friends. But later, Lu Wei discovered that her business is getting better and better. “Easy to enter the tens of thousands of months”, “do it, don’t need to ship, transfer friends to make money”, etc. The slogan deeply attracted Lu Wei.
Therefore, paying 188 yuan agency fee, Lu Wei became an agent. The latter operation is very simple, except that the content of the first circle of friends is written by myself, and the other content is a one-click forwarding of the copywriting of the home. In the first three days, Lu Wei received orders from friends and relatives one after another, but after one order, there was no news, and the return rate was zero.
Lv Wei tried to ask some friends why there was no idea of buying again. Someone told me frankly: “In fact, this kind of beef jerky buys a big brand in the supermarket, but it is food safe. There is no guarantee in terms of price, and the price is still higher. If it is not for the promotion, it will not be purchased.”
There is no sales, and Lu Wei feels boring when he is doing it. The more and more mechanically forwarded the content of the circle of friends in the family, the content of his life is almost no longer sent, some people began to shield her, black her. “I used software to remove people who blocked me. There were nearly 500 people. My WeChat friends were less than 1500.” Lu Wei felt a little sad, but also began to reflect on whether his sideline damages his own popularity and earns. Not enough money.
In less than two months, Lu Wei stopped forwarding the circle of friends and adjusted the circle of friends to “only three days visible.” Later, she did not even have a circle of friends for half a year.I hope that everyone can gradually forget that she once sold products in a circle of friends.
But after this experience, Lu Wei himself summed up the reasons for the failure of the sideline business. The most important point is actually the selection. Indeed, as a friend said, Lu Wei should not choose such hand-made foods and sell them in the case that he cannot ensure food safety. In fact, he has to bear a lot of responsibility. And, if it is not a very trustworthy person, the order rate is lower.
Data Sheet, Graphic Unrelated
In addition, Lu Wei also mentioned, “In fact, I am already a lot of agents. Even if the cost of the product itself is not high, but the layers of agents need to make money, one person adds 5 blocks and 8 pieces, the total price is all at once. Going up.” Therefore, in the case that the technician’s brand reputation and various guarantees are not as good as the big brands, the price is higher, which undoubtedly loses a big advantage.
Besides these, Lu Wei believes that he himself tries to earn money by sideline without any effort, and the way to forward content completely through one button is not feasible. “The reposted copy not only looks fake, but it is not very attractive to different groups.” Lu Wei analyzed.
Next, Lu Wei intends to do a good job in her job. She believes that doing a sideline job should be a matter of course. Sometimes it is hard to do it, but it does not produce good results.
Conclusion
Zhang Ling, Feng Yizhen, and Lu Wei.
is three common names and a realistic portrayal of the three groups in the workplace.
Discussion on the sideline business, whether it is entrepreneurship or so-called micro-business, there are inspirational stories and negative textbooks on the surface. From a deeper perspective, there are social issues worth considering, as well as thinking about concept.
Everyone wants to stand in the spotlight, but they don’t know the choice of the road and the rightIf the judgment of one’s own ability is wrong, there is no way to get the optimal solution on the road of life.
Can the sideline be just needed? Seriously, the review will see: just need not to represent no threshold.