The annual double eleven, the e-commerce gimmick, from the price war into the casino
Editor’s note: This article from WeChat public number “Marketing entertainment sauce” (ID: marketingyuzijiang), the author ranks.
The annual double eleven, the e-commerce gimmick, from the price war into the casino, spending huge sums of money to hold the party, earning the star effect of the eye, become the standard.
This year, the “dogs” in the e-commerce giants have died down, and the “cat lions” are more aggressive.
After four years, “Moldy Mildew” Taylor Swift came to China again and put the show on the stage of the Tmall Double Eleven Party. Every time the cat is invested in the guest’s preparations, it is called “Tianxiu”. International heavyweight guests are the eye-catching topic of each party.
Suning Tesco, which has never participated in the screen battle, has partnered with Hunan Satellite TV’s first “Lion Night” to have a half-wall entertainment circle as its own meaning, posing a “decisive battle against the Forbidden City” with Tmall. The posture.
Tmall and Suning, Zhejiang Satellite TV and Hunan Satellite TV, old rivals familiar with each other, this time in the double eleven preheating propaganda is also a secret contest.
Tmall used the first micro-movie “11th Generation Wishes” to pay tribute to the 11 years, Suning and Mr. Turtle played cross-border rock-sounding “Divine Comedy” “Dancing Together”; Tmall played a new The trend “blind box”, Suning launched a challenge in the vibrato.
The battle for star traffic is also coming and going. Suning will spread the advertisement of Yang Yang, the spokesperson, to the outdoor street. The spokesperson of Tmall, Yi Qian, is the first new personal song “I Adore You” at the opening ceremony;
