Let technology no longer become a problem in game development
It is learned that British game technology development company Improable has recently reached a strategic cooperation with Tencent Cloud, and will join hands with Tencent Cloud to bring its product SpatialOS to China.
The UK was founded in 2012 and is headquartered in London, UK. Its core product, SpatialOS, provides game developers with multiplayer game development technical support and cloud hosting platform. The service is mainly deployed through the cloud platform. It has already reached strategic cooperation with Google Cloud and has already landed in the United Kingdom, Canada and the United States.
The domestic market is overlaid with sea demand, and the potential of China’s game development industry is huge
According to the “2019 Game Industry Trend Report” jointly released by Tencent and Gamma Data, the actual sales revenue of the Chinese game market is expected to exceed 230 billion yuan in 2019, and its user scale will reach 640 million. In addition to consolidating the development of the domestic market, the Chinese game industry has also accelerated the process of going to sea in the past two years. 2019 China Mobile Games Overseas User Expenditure Occupy Overseas Mobile Games 16% of the market share has increased by 60% in the past two years, and overseas markets will become a new incremental market for Chinese games.
The huge domestic market and emerging sea demand have brought imaginative space for the development of the Chinese game development industry. Yingying is also optimistic about the Chinese game development market, and its business will be launched in China. Its product, SpatialOS, is expected to be launched in China at the beginning of 2020. In addition to providing technical support to game developers in China, SpatialOS can also help overseas commercialization of Chinese games based on its global server hosting business, global partner network and game developer community.
In order to let game developers better understand and use SpatialOS, this time, the United Kingdom and Tencent Cloud jointly launched the “Jinyun Zhuoyou Plan”, which will provide game developers with a total value of about 72 million yuan. Support, specifically covering cloud hosting services, SpatialOS platform services, game testing support and senior technical support, has been open for application through the official website of the UK.
Simplify and accelerate the game development process by providing technical solutions
The original intention of Yingli was to help game developers avoid various technical risks in the development process and improve game development efficiency. Peter Lipka, co-founder and CEO of Asia, said that SpatialOS can be seen as a technical solution that can help developers solve innovative content development challenges.
Peter Lipka, co-founder and CEO of the UK,
By providing the underlying technology development platform, SpatialOS allows users, that is, game developers, to quickly scale-up playability tests during the game design phase. The development process can be improved without changing the background architecture. Game interactivity. Users can also speed up game iterations by speeding up the loop of game creation, testing, and learning through a series of tools provided by SpatialOS. Users on SpatialOS can test almost every week or even every day compared to the online game test frequency of traditional game development in years/months.
English The SpatialOS platform reduces the risk of users from game design and development to release, and enhances the flexibility of the entire game development process. Based on the above technical support, users can focus more on the game content.
English users include small and medium independent game studios and large game developers, whose services are mainly implemented through the cloud platform. In the charging mode, the user pays according to the traffic used, and the British has set a set pricing standard for this. For large game developers, the platform will also be customized according to specific business needs. At present, Yingying already has a number of small and medium-sized independent studio users, and also participated in the production of large game developers. NetEase Games’s multiplayer open sandbox VR game “Hometown” is developed in cooperation with Yingxi.
In terms of market strategy, Yinghao is mainly acquired overseas through a dedicated BD team. In the Chinese market, in addition to reaching out to users based on the “Jinyun Zhuoyou Plan”, Yingying will also focus on building a community of game developers, hoping to achieve effective communication and deep understanding with developers through the community.
Strengthen the development of quality games and gradually accumulate brand effects
More than 20 games have been developed on SpatialOS. Including, German game studio Klang Studio”Seed” developed by s, “Scavengers” developed by Midwinter Entertainment, a US game development company that was recently acquired by Yingxi, and “Dostos”, a multiplayer online sandbox VR game based on room mode produced by Netease Games. The ultra-large-scale open world MMO game “Code: Odyssey” created by Umi Mutual Entertainment. Founder Li Peiyu said that several cooperative games will be launched one after another next year. With the release of the cooperative game, SpatialOS hopes to gradually accumulate the brand effect, together with the Unreal engine and the Unity engine to become the guarantee of the high-tech development level of the game. At the same time, Yingying will also support high-quality game developers and incubate more successful game products based on SpatialOS technology.
It is worth mentioning that Miles has started to develop its own games, and currently has a game development studio in the UK, Canada and the United States. Zhao Yifan, co-founder of Yinghao China, said that self-developed games can make Yingxi more understand the real needs of game developers, and the success of the game can give developers more confidence. Currently, the game “Scavengers” by Milewinter Entertainment Studios, which is owned by Miles, is under development.
English and Chinese co-founder Zhao Yifan
Unicorn companies that have completed multiple rounds of financing
A game often takes 2-3 years or even longer from development to launch. As a full-service provider of game development, Miles needs sufficient cash flow to secure its services. Since its inception, the company has completed several rounds of financing. In March 2015, it received US$20 million Series A financing from Andreessen Horowitz. In July of the same year, it was awarded by Hong Kong, Hong Kong, Hong Kong, and Singapore’s Temasek Holdings. US dollar A+ round investment; in May 2017, won the lead by Japan Softbank Group, Andreessen Horowitz, Victoria Harbour Investment, etc.The $20.2 million Series B financing has since been valued at over $1 billion; in July 2018, the company received a $50 million strategic investment from China Netease.
In-depth cooperation with NetEase at the business and capital level is also an opportunity for Yingxi to enter the Chinese market. In the future, Yinghao will set up its Asia Pacific headquarters in Shanghai, China. In addition to the existing Shanghai headquarters and Guangzhou branch, it plans to open regional branches in Beijing and Shenzhen. In addition to management and other functional departments, the company will also set up R&D centers in China to tap the potential of local technology talents and serve the global development of the Chinese game industry.
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