Article from WeChat public account:King Island (ID:xiake_island), author: Diancang lay, the subject map from: Oriental IC
After the early autumn afternoon, on the streets of Nanshan District, Shenzhen, Mr. Lian, who was in the process of waiting for the e-cigarette, took over the “National First Electronic Cigarette Ticket”, and the first electronic alarm in China’s electronic cigarette industry “It sounds.”
At the same time, across the ocean, Adam Hogen Reid, 18, officially sued the US e-cigarette giant Juul: In the past two years, a promising young wrestling athlete has been diagnosed with irreversible acute lung injury. Breathing state has plummeted, like a 70-year-old man.
It seems that overnight, the “sudden rush” of electronic cigarettes has been stuck in the throat in many parts of the world.
On November 1, the “Notice on Further Protecting Minors from E-cigarettes” is released
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The latest front of the “New Smoke Movement” is clearly in China.
On November 1, the State Tobacco Monopoly Administration and the State Administration of Markets issued “Providing Further Protection of Minors from E-cigarettesThe Notice, e-cigarette sales and advertising marketing have been completely banned from now on.
The new regulations are not only shocking the IQOS of an old smoker who is not willing to be named on the island. The pre-judgment of “e-cigarettes to cool” has also attracted the domestic market.
Someone recalls the growth of this industry with “original sin” in China. As early as this year’s 3.15 party, some reporters randomly purchased 8 kinds of electronic cigarette smoke from the market and sent them to relevant tobacco control research. Laboratory certification.
The results show that: Electronic smoke contains tens of times to hundreds of times more than the maximum allowable concentration of indoor air, formaldehyde, a large amount of vaporized propylene glycol and glycerin.
More friends have traced back to the world’s first e-cigarette product – “Ruyan” developed by Chinese pharmacist Han Li in 2003.
In that year, the slogan of “no pain to quit smoking” and “healing after smoking first” was once popular. Many smokers identified the principle of smoking cessation from high to low, replacing nicotine dependence step by step, so that Around 2005, sales of cigarettes rose to 1 billion yuan and sales exceeded 300,000.
Who was expected in 2006, the media exposed the smoke cessation effect, the National Tobacco Monopoly Bureau pointed out that its propaganda was inaccurate and contrary to science, the first wave of domestic e-cigarettes was quiet.
Han Li, as the “father of e-cigarettes”, said during his interview that the purpose of designing e-cigarettes was to quit smoking. However, after the e-cigarettes were successful, they had to try a variety of e-cigarettes. Experience the product.
Unsurprisingly, the quit smoking dreams become slag; and the “Gods” are still struggling, and ordinary people are even more difficult to distinguish between good and evil.
Source: Station Cool Heroo
hazard
In recent years, academic research on the dangers of e-cigarettes has not been discussed. Until the past two years, “sucking class
According to the US Food and Drug Administration, as of the end of October 2019, 1,888 people had used electronic smoking devices to cause lung infections, 37 of them died, and the youngest was only 17 years old.
The use of e-cigarettes is not complicated. It consists mainly of tobacco rods and nicotine-containing cartridges. It is powered by airflow sensing technology to electrically heat nicotine smoke oil (Synthesized from purified nicotine liquid and various additives) , the aerosol is delivered for the user to use.
In the industry slogan of “smoking cessation artifacts”, the World Health Organization’s (WHO) statement issued in 2014 said that Whether e-cigarettes can be an effective way to quit smoking is not sufficient evidence. After all, its working principle is to import nicotine liquid after vaporization. “This makes e-cigarettes also have health risks.”
Chinese industry experts have previously stated that “e-cigarettes are consistent with the nicotine addiction basis of traditional cigarettes.” To put it bluntly, there is no optimal solution between traditional cigarettes and electronic cigarettes.
The e-cigarette is so fascinating that it is quite casual in terms of raw material selection and additive use. To what extent, the specific “injury” can be said in one sentence –
There is media exposure, the domestic nicotine large-scale production chooses the method of tobacco leaf extraction, that is, the nicotine in the electronic cigarette does not directly use the tobacco factory tobacco leaf, but instead uses its production waste, such as unqualified tobacco leaves and tobacco leaves. Waste residue and so on.
In addition to nicotine, according to a survey of 234 e-cigarette devices used by US researchers in two states and 86 patients with lung injury: e-cigarette sprayers released a total of 31 harmful chemicals, some of which were chromium, lead, and The heavy metal content such as nickel and manganese is close to or exceeds the safe value.
Of course, there is also the possibility of “one blow fatality”: as an electronic product using a lithium battery, the electronic cigarette battery explodes (smokers are not uncommon) /span>, pants pocket, bedThe head of the electronic cigarette can be suddenly fired, and the electric light can be emitted.
“Ordinary cigarettes are particularly unhealthy, and e-cigarettes are generally unhealthy.” For the “small quality, random composition” of the electronic cigarette, like a blind box to pick up and suck, just an ignorant brave.
Youth
As with all the products that try to advertise their own “cool, stylish, fun” style of ebb, the e-cigarette is finally aimed at young people with a small base and a full-bodied taste.
Industry giant Juul once pushed the “U-disk image of e-cigarettes on the bedside and will not be discovered by parents”; IQOS earned the attention of the viewers with Iron Man and Ferrari limited edition.
Juul’s colorful promotional ads
A young friend from Beijing claimed to be a professional e-cigarette “player”, and he was very disgusted with the term “electronic smokers” – after all, “not cool or tide”.
More young people with his peers regard e-cigarettes as electronic toys like smartphones, constantly squirting on the video site, blowing all kinds of smoke rings, comparing the value of the machine and style.
At the same time, the different “tastes” of e-cigarettes are also in this trend culture.Light and heavy. According to a paper in the British “Tobacco Control” (Tobacco Control) magazine, the flavors of flavored e-cigarettes exceeded 7,700 in 2014. 242 more can be added each month. The quirky taste of mangoes, watermelon smoothies and so on is the main reason why 81% of young users “go into the pit”.
When e-cigarettes once again “returned” to China in a European and American trend culture and subculture, the e-cigarette sales channels that had already sunk into small towns and rural markets below the four-line line, no online sales under the line. In the case of restrictions, it is getting more and more raging.
In 2019 alone, Guizhou, Fujian, Shandong, Hainan, Guangxi, Henan, and Zhejiang were exposed by the media to the small-sales department at the entrance of primary and secondary schools to sell electronic cigarettes to students.
Inspired by the fact that “electronic cigarettes are not addictive”, many minors began to notice the choice of more common cigarette “players” after nicotine addiction…
According to data from the Johns Hopkins Global Tobacco Control Institute, at least 98 federal governments around the world have different levels of regulation on e-cigarettes, 32 of which specify the nicotine content of e-cigarettes. 35 countries banned the sale of all or part of e-cigarette products, and 6 countries completely banned individuals from using e-cigarettes.
In October, the US House of Representatives fundraising committee approved the taxation of nicotine liquids to make it difficult for teenagers to pay, and Juul announced that it would stop selling all fruity e-cigarettes and suspend all advertising in the country.
As expected by the industry, China’s “Minor Control of Minors” has also arrived on schedule, not only has the sales channels on the electronic cigarettes been completely closed; on November 8, the “Notice on Further Strengthening the Work of Controlling Young People’s Tobacco” has been established. Regulations, localities should actively promote the prohibition of smoking in electronic places in public places in tobacco control legislation, law enforcement and law enforcement.
This is also the response to the “China’s Total Tobacco Control Target” in the “Healthy China 2030” Outline, “To 2030, the smoking rate of people over 15 years old is reduced to 20%.”
Market
“Long-term ration selection” “Every bite makes your throat full of vitality” “Like the honeydew melon ice cream I ate when I was younger…” The promotion of nicotine products to minors has involved ethical issues in nature.
In June 2018, Yueteng received 38 million investment as a symbol. Since then, the capital has opened a frenzied “frozen e-cigarette wave”; it is obvious that e-cigarettes have been selected as the latest in capital hijacking and profiteering. Speculative goal.
After more than ten years ago, “Ruyan” dreams, a new round of barbaric growth after more than ten years makes China sit on the world’s largest electronic cigarette production base – producing 95% of the world’s electronic cigarettes, exporting to the world’s electronics 90% of the total amount of smoke.
At the height of the momentum, new brands are born almost every day; at the same time, unqualified cartridges, oil spills, and battery bursts are common; “One or two million can make an e-cigarette company” The investment of less than 90,000 yuan, 10 days to make new products, and so on, is hotly debated in the streets of Shenzhen and Dongguan.
Some friends also talked with the island girl about the e-cigarette industry, which is afraid of “prohibition of sale and prohibition of promotion”: Compared with traditional tobacco brands, e-cigarette experts are good at marketing, “net red restaurant brand “Head from the media people” “fashion catwalk” “sentimental” blessing has long been eccentric.
But the question is, How big is the net shop, how high is the moral requirement? Especially for the minors who are still lacking in self-control, once the e-cigarette is “smashed”, the direct blow will be It is the health of the next generation, whether it is for individual growth or social development, it is a risk that must not be taken.
After the publication of the “Notice”, 26 e-cigarette leading enterprises such as Yuelu, Fulu and Magic Flute have issued a statement saying that they will fully support the regulatory policy; Jingdong, Ali, and Pintoto have blocked the electronic cigarettes. Shop, off-the-shelf products.
The non-smoking front also extends to the offline line. In view of the industry vision of “there should be e-cigarettes as long as there are smoke scenes”, local tobacco monopoly bureaus and market supervision bureaus jointly carry out physical store inventory and rectification, primary and secondary schools. The shops around the Youth Palace and other places were investigated one by one.
After staking, indulgence, and capital killing, many people’s thoughts of “making a quick money to go” are afraid to fall from it.