The development, maturity and expansion of the theme of youth have the active promotion of the video platform, and it is also inseparable from the help of content production companies.
Editor’s note: This article is from WeChat public account “Rhinoceros Entertainment” (ID: piaofangtoushijing ), author of the Rhino Entertainment Editorial Department.
文|肉狗
Edit|Pu Fang
Nostalgic realism or sweet cure, childhood sweetheart or schoolmaster white, two-way secret love or love at first sight, costume school or blood competition… Confirmed eyes, youth theme is definitely the most easy topic and cost-effective type in the online drama market .
In 2014, the phenomenon-level broadcast of Sohu video “Hurry Year” not only pushed Bai Jingting and Yang Lan into the public’s vision, but also made Sohu’s limelight in the product side and the solo platform, which broke the silk comedy at that time. The mainstream style has won a place for the youth theme in the online drama market.
Two years later, iQiyi’s self-made drama “The Best of Us” once again proved the amazing energy of youth theme, starring Liu Yuran and Tan Songyun quickly became popular, as the “Hurry of the Year” and “The Best of Us” two drama production The party’s small sugar people also won the “first album of youth drama”, and completed the A+ round of nearly 100 million yuan financing in early 2018, with a valuation of 1 billion yuan.
Own “explosive”, compared with other types, the cost and actors are not high, and the ability to build stars and companies with fire is outstanding. For this reason, to this day, the theme of youth is still the “fragrance” of the online drama market, and with the “to our simple little beautiful” “Double World Pets” “Now Ho boss wants to marry me” successfully launched “sweet This important type of pet is extended.
“Moonlight shines on my heart” “Fully likes you” “The world owes me a first love” “I can’t love my girlfriend” “Rainbow of the Rainbow”… The first half of the Q4 quarter, the youthful sweet pet is in the love The leading video platform is in full bloom. From the self-made content that has been released by You Ai Teng three next year, the youth sweet pet is also the focus of layout, and is no longer limited to modern, the ancient costumes have increased significantly.
From the niche focus to the public pursuit, from the reminiscence of the water to the “excellent girl heart” forging, the development of youth theme, maturity, expansion, the active promotion of the video platform, but also the help of content production companies, and rhinoceros What Jun wants to talk about today is the main force of youth production behind You Ai Teng.
Aiqiyi:Small sugar people, Linghe, Siba film and television
From “The Best of Us” to the present, Iqiyi and Xiaotang people have been glued like paint and have achieved each other. iQiyi can maintain its superiority in the theme of youth after “Best of Us” and establishes its own brand of youth drama, thanks to the blessing of small sugar people, and the “first youth label” of small sugar people. The establishment and influence of the company is also inseparable from the help of iQiyi.
According to other reports, Xiao Lin, the co-founder of Xiaotangren Media, recalled that the first online drama “The Hurry” made by Xiaotang people was shortly after Sohu broadcast, and Iqiyi, vice president and self-developed drama development. The team’s general manager Dai Ying’s team took the initiative to find them, so they had the “Best of Us” that was madly attracted by a large number of 80s and 90s.
A year later, Iqiyi and Xiaotangren once again collaborated to launch “Hello Old Time” and set off a “Cure Youth Hot”. At the end of the year, Iqiyi hit a total of 1.1 billion hits. So far, Douban Still maintained at 8.7 points / 117,267 people.
This year, Iqiyi and the small sugar people held their third hand in the “exclusive memory” word of mouth compared with the first two, although slightly inferior, Douban 7.3 points / 43078 people, but with other youth dramas broadcast in the same period Compared with the still embarrassing ones, the hot topic during the broadcast is also rising all the way, taking over the top of the list of bones, Yi En, Cat Eye, Yunhe Data Network.
Based on the 2020 film released by the 2019 iQIYiYue Club, next year, Xiaotang people will cooperate with iQiyi to launch two series of “Awesome Girl” and “Hikaru”. “The Great Girl” remake from the classic American TV series “Gossip Girl”, starring Li Yitong, Jin Chen and Zhang Chao; “History of Chess” is adapted from the famous name of the same day, the “Best of Us” original team production, Hu Xianyu, Zhang Chao starring .
Linghe Culture is also a production company that iQiyi has been maintaining in-depth cooperation in recent years. Although compared with small sugar people, Linghe Culture is not a film and television production company that only focuses on youth, but it is also in love with iQiyi. The cooperative drama “Heshen”, “Golden Dragonfly” and “Animal Administration” are all sought after by young groups.