Article from WeChat public account:autocarweekly(ID:autocarweekly), of: Li Yifan, from FIG title: Oriental IC
This is an era of money exchange, this is an era of spending money to buy traffic. Everything seems so reasonable, but between the flow and the money, there is obviously a lack of a more visible, tangible, sustainable medium. Perhaps this medium is the ultimate foundation of this era. People who lack this medium can only be filled with anxiety.
——江小花
Before these days, I and my friends will open Taobao every night and watch Li Jiaqi’s live broadcast.
I was brought to the road by her. She said that she also watched the video of Taobao live a sister, Wei Ya, but still prefer Li Jiaqi, because “Li Jiaqi is obviously planting grass with emotions.”
He sits on the top traffic of Taobao, Weibo and Vibrato, but still regards the audience as his own. He dares to directly spit out which products are not good in the live broadcast, and dares to use the same tone as “OMG buys it”. The voice questioned, “Is a certain family crazy? This is the photo studio used 10 years ago!”. You can’t help but think that this is a pet powder.
Li Jiaqi is poisonous, and many girls will be so exclaimed after seeing his live broadcast for the first time.
The article “GQ” reported by GQ a few days ago, “The survivor Li Jiaqi: A person becomes an algorithm, and wants to return to people”, the one sentence mentioned is the reappearance of Li Jiaqi’s mood:
“I want lipstick show to haveemotional. Li Jiaqi made a request to the artist: “I want to come in, and people who go out can feel my emotions.” What I have to do is emotion, not lipstick.
This is why I particularly like the story of GQ. However, this kind of affectionate confession was sold to the non-stick pan a few days ago and the live broadcast of the pot was broken. Perhaps when Li Jiaqi said this, the implication is that he wants to sell more things. But the reality tells him that only the people who buy lipstick can hear his confession.
Of course, this strange man who sold more than the mall has become the benchmark for realizing traffic. And when all the media are eagerly paying attention to Li Jiaqi’s way of realizing, and paying attention to the tens of millions of water flowing into the live broadcast, only this report is in the heart of “tracking”, during which the anchor Li Jiaqi’s inner world is again How was it.
So we saw Li Jiaqi, who was filled with uneasiness and anxiety, silence and silence every day.
As the comment in the article follows: “99% of the articles written by Li Jiaqi are written in his symbolic meaning. Only 1% restores the symbol to a person. It cannot be said that 99% has no meaning. But I think that 1% is more interesting.”
The more you collect thousands of traffic in a body like Li Jiaqi, the more you can’t sleep at night, don’t dare to relax, worry that if you don’t broadcast one day, fans of “fairy” will flow to other live rooms, and then they will be Circle the powder, it will “will never come back.”
Li Jiaqi couldn’t stop because he was not an individual who was alone, and behind him, the whole team.
They are anchors that rely on selling traffic to survive. What they eat is the bowl of rice.
This is also the occupational ecology of most anchors and bloggers.
Including Luo Yonghao when doing hammer mobile phones, Luo Zhenyu when investing in papi sauce, etc., are all the same.
This is an era of flow-only theory.
From this perspective, Li Bin and Li Jiaqi and Luo Yonghao are similar.
The difference is that Li Jiaqi is eating by selling traffic, and Li Bin is making a living by buying traffic.
This dependence on “buy” traffic runs through the entire era of Li Bin’s creation of a “trip empire”, from easy cars to Mobai and then to Wei.