There are still 13 hours from the end of the double 11 and the three home appliance giants are expected to continue to create new highs in trading volume.
Ma Yun is not in the first double 11, and Tmall’s growth is still strong.
Double 11 real-time transaction data shows that as of 10:4:49 am on November 11, 2019 Tianma Double 11 turnover exceeded 168.2 billion yuan, surpassing 2017 double 11 full-day turnover.
Since 0:00 on November 11th, the Tmall double 11 has been reported frequently. 1 minute 36 seconds, 10 billion; 12 minutes 49 seconds, 50 billion; 1 hour 03 minutes, 100 billion… By contrast, in 2018, Tmall double 11 broke through 100 billion hours. 47 points, 9:4 seconds in 2017, and 18 hours, 55 minutes and 36 seconds in 2016. Seeing such achievements, Ma Yun, who just stepped down as chairman of the Alibaba Group’s board of directors in September this year, should laugh and laugh.
Tmall double 11 calendar year 100 billion turnover comparison time
It is understood that in order to meet the double 11 this year, Taobao and Tmall branded businesses have launched more than 1 million new products. On the day of Tmall Double 11, it is expected that the number of users participating in shopping spree through Tmall APP and Taobao APP will increase by 100 million.
In the few hours after the launch of Tmall Double 11, all brands have also achieved a record: Nike Nike 1 minute 45 seconds broke through 100 million; Apple’s official flagship store 10 minutes turnover is 7 times last year; Dyson Electric The mop 10 minutes of transactions surpassed last year to become a new product leader; Bubble Mart, Longjiasheng mini series blind box sold out 55,000 in 9 seconds.
For this national online shopping event, Tmall and Taobao President Jiang Fan will be called this year’s Tmall Double 11 and get the most extensive consumer participation in the Double 11. He revealed that DAU, the mobile phone Taobao, has created a new peak for the Tmall Double 11 in the past hour and continues to climb, with an estimated 500 million. This year’s Tmall Double 11 goal of 100 million participants will be realized soon.
There is not only Tmall that continues to grow, but Jingdong’s double 11 report this year is also worthy of praise. The data shows that as of 0:00 on November 11 (from 0:00 on November 1 to 0:00 on November 11)>, the total amount of orders placed on the Jingdong platform for 10 days exceeded 131.3 billion yuan. At 9 o’clock in the morning, Jingdong Double “11” accumulated more than 165.8 billion yuan, exceeding the total turnover of Double 11 last year, 159.8 billion, a record high.
Among them, the iPhone’s turnover in the 10 minutes increased by 500% year-on-year; the air-conditioner category only exceeded 20 million yuan in 20 seconds, and the ice-washed category exceeded 1 billion yuan in less than 1 minute. When the category took 1 minute and 30 seconds, the turnover exceeded 100 million yuan.
However, as of now, through the simple and clear marketing methods and direct profit-sharing measures, many fans have been captured in this double eleven and have not announced their double 11 record.
There are still 13 hours from the end of the double 11 and the three home appliance giants are expected to continue to create new highs in trading volume.