What are the new revelations from the top ten trends in the food and beverage industry?
This article is from WeChat public account: FBIF Food & Beverage Innovation (ID: FoodInnovation), Authors Momo (Wenky), Innova Market Insights, authorized to reprint. The original title “Deep | Exclusive analysis of Innova 2020 global top ten food and beverage industry trends! 》
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Overview: Top Ten Trends in the Innova Market Insights 2020 Food & Beverage Industry
Let’s first take a look at the top ten trends in the Innova Market Insights food and beverage industry this year.
Trend one: Storytelling: Winning with Words
Trend 2: Plant-Based Revolution
Trend 3: The Sustain Domain
Trend 4: The Right Bite
Trend 5: Tapping into Texture
Trend 6: Macrontrients Makeover
Trend 7: Hello Hybrids
Trend 8: A Star is Born
Trend 9: Eat Pretty
Trend 10: Brand Unlimited
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In-depth analysis of the top ten trends, how can 2020 food people seize the opportunity of innovation?
Trend one: Storytelling: Winning with Words
Consumers’ interest in discovering the story behind food has risen further. Why do you want to know the story behind the food? According to Innova Consumer Research, “the source of food ingredients can be understood” is one of the main reasons.
Customers used to look at product ingredients and want to know if they have additives, but now they value the raw materials. Different sources of raw materials mean different qualities.
According to Innova data, all56% of consumers say that brand stories influence their shopping decisions. Based on consumer demand, manufacturers are increasingly focusing on raw material sources to highlight the taste, quality and uniqueness of their products.
Unified honest bean raw materials originate from Changbai Mountain
Image Source: Honest Bean Official Weibo
For example, the unified honest bean is sold with “good beans from Changbai Mountain”, and the raw material soybeans are produced in the hinterland of Changbai Mountain. In June of this year, Uniform Honest Bean photographed a frozen cartoon called “Soy Yuan Meng Ji”, which brought consumers to the spring, summer, autumn and winter of Changbai Mountain in the form of cartoons, and learned about a soybean from sowing to harvest. process.
BOKKSU Snacks
Source: BOKKSU official website
Not just the product itself, brand stories can convey cultural significance. For example, Japan BOKKSU is a Japanese snack food subscription company, consumers can order a rich Japanese snack box every month. Interestingly, BOKKSU offers free distribution worldwide, and will organize themed snack boxes according to the seasons and festivals, allowing consumers from all over the world to experience Japan through authentic snacks.
Trend 2: Plant-Based Revolution
The power of plant-based has grown stronger in the past two years. According to Innova data, the global compound food and beverage new product release from 2014 to 2018 has a compound annual growth rate of 68%.
Consumers also have a certain understanding of the plant base. According to Innova’s consumer survey, when purchasing meat substitutes or dairy substitutes, consumers are more inclined to “plant-based” than “suitable for vegetarians” and “for vegans”.
Innova pointed out that the plant-based diet has entered the food revolution stage from the trend. On the one hand, ImpossibleThis LOTTE official website
Consumers favor both “eat” and “beauty”, and the relationship between the food industry and the beauty industry is getting closer and closer in recent years. On the one hand, the inspiration for food packaging is drawn from the beauty industry. On the other hand, the shadow of food can also be seen on beauty products. For example, EAT MINT mint chewing gum from LOTTE in Japan, the outer box of diamond-cut face is very shiny, and it is very beautiful in the hand.
Trend 10: Brand Unlimited
The last trend is “brand music unlimited”, where “le” refers to the brand and consumers. How should brands interact with consumers to achieve the effect of “common music”?
Tony’s Unlimiteds Chocolate Process
Image source: TONY’s chocolonely official website
Personalization is attractive to consumers. For example, the Dutch chocolate brand TONY’s chocolonely launches the Unlimiteds collection. Consumers can choose their favorite chocolates, ingredients, and even design packaging colors and add custom colors in their official stores. Text, just wait an hour to get your own chocolate. Who can reject a product that is completely designed for himself?
Calby’s Autumn Limited Edition a·la Thick Cut Potato Chips
Image Source: Carreby’s official website
Another way to interact is to make limited products. There have been many seasonal and festive products in Japan. For example, in September this year, Japan’s Carrebe launched the autumn limited edition a·la thick potato chips.
In general, the top ten trends in the Innova Market Insights 2020 food and beverage industry have given the food industry a new year of innovation, and look forward to more outstanding new products in the food industry in 2020. <