s reason. This is not only happening on short video platforms such as fast hands, but more and more merchants on Taobao and Tmall are also participating in live streaming.
During the Tmall 618 this year, Taobao live broadcasts exceeded 13 billion yuan. Tmall double 11 During the pre-sale period, Taobao live brand live broadcasts doubled year-on-year. Among them, the number of open-air merchants in the beauty industry increased by more than 200% year-on-year, and the number of live-action orders increased by more than 50 times.
The e-commerce industry is being changed by live broadcast.
Crazy Spike
“Five, four, three, two, one, on the shelf.” After a minute or two of the product introduction, the doll and Xiaoliang will repeat such a countdown. On each live night, they will repeat this countdown hundreds of times.
A few seconds, thousands or even tens of thousands of stocks will be snapped up, and the comments of “No Grab” will be screened in an instant. At this time, Xiaoliang often comforts fans with “wait another 3 minutes”. – If the purchaser does not complete the payment within 3 minutes, the order is automatically cancelled and the stock will be released again.
A fan who participated in the spike between the live broadcasts told the interface reporter that she was just watching the excitement, but when the live room sold 59.9 yuan of leggings, she couldn’t help but participate. “It’s a good deal.” . And grabbing a thing in the snap of the second light, this thing makes people very fulfilled.
Snapping is a stunt that makes fans crazy in the live broadcast.
The anchors of the fast-handers know this way, and every item in the live broadcast is put on the shelf in a time-limited spike. In fact, whether it is a doll that sells 59 yuan leggings, or Li Jiaqi who sells SK2 on Taobao, it will create an atmosphere of rushing in the live broadcast room, driving the netizens in front of the screen without thinking about the underground order.
On November 6th, Li Jiaqi spiked SK2 in the live broadcast, and sent 9 eye cream gifts in one go, and only limited to 3000 sets, giving fans a feeling of being very cheap. In fact, he added several stocks in the back live broadcast, so that fans who did not grab continue to place orders.
As the top live broadcast of fast-handed women’s sales, Xiaoliang’s experience is that there is no need to blame too much nonsense in the live broadcast. There is only one factor that fans care about: whether the price is cheap.
In the live broadcast of the fast-moving shopping carnival on November 6th, the doll and Xiaoliang routine are, Xiaoliang pretends to quarrel with dolls and models, which can not only mobilize the enthusiasm of fans to participate in the discussion, but also bring benefits to the fans. single. After Xiao Liang gives the price of the product, first report the price after the discount.