What happened to the former White Horse stocks, “Moutai in Medicine”?
Editor’s note: This article is from WeChat public account “Yanshi Business Review” (ID: libusiness) , text / 砺石商务评论作者 金梅 ,Edit:Shihong , is authorized to be released.
For Dong’e Ejiao, the biggest challenge is how to continue to write the “White Horse Shares” performance legend without being able to rely on price increases.
In 2009, Zhao Danyang, who is known as the “private father of the private equity”, offered a $210,000 bid for Buffett’s lunch. He brought the two gods to the face, the same as the “national wine” Moutai, the other is Dong’e Ejiao, known as the “National National Treasure”.
With Moutai, Dong’e Ejiao is emboldened. Men drink Maotai for hundreds of years, and women’s donkey gelatin has been eaten for thousands of years.
East Ejiao has a history of at least 1,500 years. The “Medical Doctors” compiled by Tao Hongjing during the Southern and Northern Dynasties recorded: “Ejiao, Dongya, hence the name Ejiao.” The hit TV series “Da Zhaimen 1912” “Biography” Many times, Dong’e Ejiao was mentioned, and the high-ranking orthodox cultural identity was created, which earned it the title of “Moutai in Medicine”.
In the past ten years, Dong’e Ejiao has started a “high-end operation” similar to that of Maotai, and mentions its “worth”. From 2006 to 2018, Dong’e Ejiao raised the price by 17 times, an increase of 37 times. The net profit of Dong’e Ejiao has also maintained growth for 12 consecutive years, becoming the recognized “white horse stock” in the capital market.
East Ejiao walked the path of Moutai’s growth, and did not fall into the “pit” of Maotai. In 2012-2014, the stock price of Kweichow Moutai fell from 190 yuan/share in July 2012 to early 2014 under the combined effect of plasticizers, restrictions on “three public” consumption policies, drunk driving, and inventory clearance. 76.98 yuan / share. From 2017 to 2019, Dong’e Ejiao also fell from 70 yuan to 30 yuan in a doubtful voice, which is also the waist.