The advantage of Chinese mobile phones in India has further expanded, and the overall share in the third quarter has increased to about 70%.
Editor’s note: This article is from Tencent Technology, reviewing the commitment.
According to the IDC report, the Indian smartphone market reached a record 46.6 million shipments in the third quarter of 2019, an increase of 26.5% from the previous quarter. China Xiaomi continued its first position with a market share of 27.1%, followed by Samsung Electronics, which achieved a 18.9% share.
The competition among Chinese smartphone makers is heating up, and India is also a key market for them to compete. According to the latest news from foreign media, IDC, a US technology market research company, recently released the third quarter report of the Indian smartphone market. The report shows that China’s Xiaomi still ranks first and expands the gap with Samsung Electronics. In addition, the advantages of Chinese mobile phones in India have further expanded, and the overall share in the third quarter has increased to about 70%.
According to foreign media reports, according to the IDC report, the Indian smartphone market reached a record 46.6 million shipments in the third quarter of 2019, an increase of 26.5% from the previous quarter and an increase of 9.3% from the same period last year. This is driven by multiple online sales festivals, new model launches and price adjustments for several key models.
Upasana Josh, deputy research manager at IDC India, said that the continued aggressive marketing of online platforms, including attractive cash back and trade-in, and consumer loans, has resulted in a 45.4 share of online channels in India. The historical high of % has increased by 28.3 percentage points year-on-year.
China Xiaomi continued its first position with a market share of 27.1%, followed by Samsung Electronics, which achieved a 18.9% share.
Data display,The gap between Xiaomi and Samsung Electronics is widening. In the third quarter of last year, Xiaomi achieved a 27.3% share, while Samsung Electronics had a 22.6% share, with a gap of less than five percentage points.
Chinese brand Vivo ranks third with a 15% share. Realme (a Chinese independent mobile phone brand born out of OPPO) ranked fourth with a 14.3% share, and OPPO ranked fifth with a 11.8% share.
Compared with the same period of last year, the share of other brands has dropped from 30% to 12.7%, indicating that the top five players in the Indian market are growing in strength, and other manufacturers are living less and less. It is worth mentioning that in the past, Micromax in India has entered the top five, but there are no Indian companies in the top five rankings in the third quarter.
Samsung is the only company in the top five to lose sales and lose market share. In the third quarter, Samsung sold 8.8 million smartphones in India, and sales fell 8.5%.
In addition, the number one millet shipments reached a record high of approximately 12.6 million units.
The data shows that the market share of the above four Chinese brands is close to 70% (68.4%), and the advantages are quite obvious. Earlier, the share of Chinese brands in India was about half.
IDC’s report pointed out that India’s offline mobile phone market sales decreased by 2.6% year-on-year, because they did not provide high-priced products that consumers can obtain online, and offline stores are still processing the remaining quarters. Stock phone.
“The offline channel continues to face challenges. Compared to previous years, consumer consultation and traffic at the store counters in the third quarter were relatively small,” the IDC report said.
Although the low-end mobile phone market of $200 still accounts for 80% of the total smartphone market in India this quarter, its share has dropped by 5 percentage points year-on-year, and the share of the mid-end mobile phone market has risen to 18.9%, resulting in an average selling price. The overall increase to 159 US dollars, an increase of 2.7%.
The fastest-growing segments in the quarter were mobile phones in the range of $300-$500, and shipments doubled year-on-year, with Key Plus 7, Redmi K20 Pro and vivo V15 Pro having good models. Pull action.
In the field of high-end mobile phones in India (more than $500), Apple continued to occupy 51.3% of the market in the third quarter of 2019, thanks to the relatively good price of the old models and the new mobile phones this year.
India, there are still a large number of consumers buying feature phones (commonly known as “senior machines” in China). In the third quarter, feature phone sales accounted for 43.3% of all mobile phone sales, with total sales of 35.6 million units, down 17.5% year-on-year.
In the third quarter, sales of 4G feature phones in India fell by 20.3% year-on-year due to excessive channel inventory.
IDC added that India’s 2/2.5G feature phones in the third quarter also fell 16.2%.