Article from WeChat public account:Everyone – Tencent News (ID:ipress), original title: “the novel reveals, willful buy buy buy, really will be dead”, author: Yan Hong, from Figure questions: Oriental IC
How to prevent the “double eleven”, I recommend Flaubert’s novel “Mrs. Bovary”, which tells us that it is really dead to buy and buy too much.
“Buffalo Lady”
Mrs. Bovary loves to love shopping. In the beginning, I bought some small items. “She saw some ladies hanging a bunch of gadgets on the bracelet in Rouen; she bought a bunch of gadgets. She wanted a pair of large glass vases on the fireplace. After a while, she wanted an ivory needle box and a Silver plated thimble.”
Her husband doesn’t understand this, and because of her love for her, I think these are very cute. “They add to the pleasure of his fascination and the comfort of the family, like the sands, all the way through his life path.”
The right material desires add to the taste of life. A person who likes to buy something is always more interesting and more intimate than a clear-hearted person.
Then she bought a gothic bench, Kashmir’s blue robes, a 14-france moon for lemon-washing, and a good scarf, as a belt worn on a robes worn indoors.
The more she buys, the more she buys, the more she buys the wide yellow curtains, the carpets, the most fashionable laces that can be placed on the sofas… She also has to wait, and her lover, Lian, stays in a high-class hotel for a long time. Laiang can’t cope with this cost, she always makes a big deal to make up. Lai An believes that if they change to a less expensive hotel, they will live very fast, but Emma completely disagrees.
She has never been a rich man. If she buys and buys more poorly, she will borrow money from people everywhere, even the maid will not let go. Selling real estate, mortgage furniture, as long as you can get the money, what conditions can be done. She won’t pay back the debt and continue to buy it. This kind of loss of control, let me as a reader, there is a kind of dizziness sitting on a roller coaster.
The final life is a poor view of her, and the insidious businessman Lele presented a loan of 8,000 francs. She asked the current lover to go to the former lover, and those who had said something to her, now treat her as a pack of garbage that needs to be thrown out quickly. Emma can’t face the life and commit suicide.
I don’t think it’s a material desire for Emma. The book writes more about her “buy” than her “use”. “buy” provides the expectation, and the “use” service is the reality. , She can get more fun in anticipation than in reality, and the female Wen Qing Ai Ma’s tragedy is due to the lingering language.
First of all, her romantic novels are much more.
Amy was fascinated with romantic novels in the monastery when she was young. The nuns were worried about this. Indeed, the novel “Mrs. Bovary” can certainly resist material desires, but those romantic novels are regarded as commodity promotion copywriting. Also.
Flaubert and Madame Bovary’s comics
For example, Guo Jingming’s “Little Age” is a luxury jewelry textbook. The male protagonist of Anne’s baby always wears expensive shirts. In the farther 1980s, Qiong Yao’s novels were all the rage. It’s not necessarily because of the characters inside, that the days are good.
They go to Europe and go to Hangzhou more easily than we go to Hangzhou; one buys a box of clothes; the girl says that she likes silk shirts, the pursuer sends her a house; they are always in the cafe, the beach, the exhibition, with Their love is as flashy, but are all the high-level things not flashy?
Looking at these novels, it is not difficult to come up with the impression that love always exists at the same time as these things, or that it can be born by these things, and the future is good.
The film stills of “Little Age”
Yi Shu’s novel “My First Half of Life” said that when Tang Jing was sitting in the lobby next to the typist, he used Dior’s “哉” JOY), she called this “successful people revealed very early in the morning.”
When you see this, do you want to come to a bottle of “哉”, the ants who are hard to eat, why tell yourself the future? Although a bottle is expensive but it is not a perfume that can’t be bought, it can give you some hints, and it can’t be said that it is not worthwhile.
Teacher tells us: Kaisumi is more expensive than the skin; the nouveau riche wears Cartier; the marriage proposal uses Tiffany’s diamond ring, the female sighs “breaking fees”, and the answer is excellent advertising words: “Two Half a month’s salary is eternal and very worthwhile.”
When one thing means only one thing, you can buy it. When one thing is added with more spiritual connotations, it becomes a necessary background for love, or a precursor to success, it becomes indispensable.
Mrs. Bovary, who has read more romantic novels, is caught in this misunderstanding:
“Because of the strong desire, she confuses material enjoyment and spiritual pleasure, elegance and affection. Doesn’t love need the right soil and special climate like Indian plants? So the sigh of the moon, the long hug, The tears flowing out of the hand, the uneasiness of the flesh and the lingering affection of the flesh, are not only inseparable from the balcony of the large manor that is laid-back all day long, with thick carpets and embroidered rooms with moving curtains, dense foliage and bonsai. The treasure on the stage is also inseparable from the crystal and the sash of the jewels.”
When she was shackled by a man, as long as she caught those delicate things, it meant that she was not shackled by life. When she enters her next love, she wants to provide this love with the material life that she can match. She and Laiang live in a hotel with a boat-shaped mahogany bed. The ceiling is hung with a red satin credit, low and low drooping. Having an open bed. The carpet in her own home was also bought at that time.
My mother-in-law couldn’t understand and criticized her and said, “Why do you want to change a set of good carpets? I only had one armchair at home, but I still prepared for the elderly. The world does not have to have money, then have money. I can’t stand the squandering, I will blush if you are as greedy as you are.”
The mother-in-law who hates novels doesn’t understand that the carpet is not only “comfortable” for Mrs. Bovary, just as love means not only love and being loved, but also the secret passage of her into “higher” life, even if one is waiting At home, she also creates a gas field for herself through some unique items.
A lot of years ago I read a novel “Oh, Xiangxue”, saying that a railway station was built near a remote village. The outside air came in and the villagers flocked to buy and sell. There is a little girl named Xiangxue who is hooked on a self.The stationery box of the switch, she had to suffer in order to change to the pencil case, but she did not regret it at all:
“She wants to tell her that this is a treasure box. Whoever uses it will be able to go all the way to college and sit on the train and run around. You can have what it is.”
The carpet is for Emma, just like the pencil case to Xiangxue. What the advertisers are catching is also this kind of psychology, telling you what you have and what you are. Cashmere underwear, lamer eye cream, Dyson vacuum cleaner, use them, means you have a senior life.
If those romantic novels are Emma’s pre-implanted product copy, the business of Lele’s words is to help Emma’s ultimate consumption upgrade.
Emma wants a carpet, but she also knows that this thing does not match her financial situation. However, Lele said: “This is not the moon in the moon.” – The image of Yue Zhonggui is more Chinese. I am reading the translation of Mr. Li Jianwu. I believe that he is at most translatable, that is, no matter what the original text of the author is. But it must contain the meaning of something that is not available.
“This is not the moon in the middle of the country”, this is too confusing. There are too many “Moon in the Moon” in this world, the future, the ideal, the heart of TA, and the beautiful carpet is not, nothing can be done to spend money. Well, I have already suffered too many grievances and made too many compromises. Why do you have to set up your own card? Even if you want to spend some money, at least you can get it.
The problem is that there are so many things in the world that are not in the moon. It seems to be close to you. If you are willing to come out, you will be at your fingertips, but this does not mean that they really match your life.
Yes, Getting something means only that you get the thing itself, and it doesn’t produce any spiritual value. Emma and her two lovers are very extravagant, but the chilly reality reveals that they don’t love her, she doesn’t love them either. What she really loves is the husband Charlie, who she looks down on. She is so miserable, but she says “wrong is life.”
Also, using those cream cleaners, you can’t enter the kind of life shown in the advertisements. We can only become a person through self-cultivation, with love, or by means of things outside, but become a barrier. You thought you were done.
The novel also showed a way of lending. The merchant Lele loaned Emma 1800 francs, but the 2,000 franc promissory notes were issued, and the commission and kickbacks were removed by 10%. But Emma completely ignored: “The dream can be realized, and Emma has a good scene in front of her eyes.”
In the double eleven of the celebrations of Putian, when you open the loan platform, please take a look at this sentence. The good scenery in front of you is very likely to be a gorgeous pavilion that the students in the “Liaozhai” mistakenly entered. When the illusion disappears, only one piece remains. In the rubble field, people without strong nerves will be swallowed up by the truth like Emma.
Article from WeChat public account:Everyone – Tencent News (ID:ipress), author: Yan Hong