Apple executives have told employees that they believe the new AR glasses will replace the iPhone in ten years.
Apple’s release of AR glasses and heads is already old, but this time, the time they came out was finally confirmed.
According to the foreign media information report, in the internal meeting, Apple confirmed that it will release AR head-on display in 2022 and release AR glasses in 2023. The conference was held at Apple California, hosted by Mike Rockwell, Apple’s vice president of AR and VR projects, and the team also talked about the details of the design and functional details. The participating employees were filled with Jobs Theatre, which can seat 1,000 people, which is enough to see the huge size of the Apple AR team. According to people familiar with the matter, Apple executives have told employees that they believe the new AR glasses will replace the iPhone in ten years.
This news broke the previous predictions of Guo Minghao. In October of this year, he predicted that Apple’s AR head-mounted device will be released in Q2 in 2020. In general, his predictions are known for their accuracy. This time The lines are quite different. Moreover, just last week, Taiwanese media Digitimes reported that Apple is working with game company Valve to develop AR head-mounted products, and the release time is also 2020, and there are even a list of suppliers: Quanta Computer and Heshuo Assembly. Valve is the developer of the game platform Steam. Previously, it cooperated with HTC to launch the VR head display device Vive,
After Apple released ARKit in 2017, related news emerged in an endless stream. The acquisition of related patents and companies is also in full swing, but Apple has not introduced a hardware device. can also understand Apple’s caution. In general, Apple will wait until the market environment and products are mature enough to release new products.
AR’s vents have been scraped a few years ago. In addition to hardware vendors like Apple, Internet companies have to be radical. Facebook’s chief technology officer Mike Schroepfer once said, “Zuckerberg was really pushing us to study AR. People. AR and VR together constitute one of Facebook’s three key development technologies. Currently, Facebook’s AR/VR business leader is ARAndrew Bosworth, and the team has at least 4,000 people in the Bay Area.
Microsoft and Google have AR teams in AR, but they may not be as urgent as Apple: According to the latest data from canalys, Apple’s global shipments in the third quarter fell by 7%. . It’s no wonder that Apple wants to find the next entry that can replace the iPhone. Fortunately, with Apple’s brand power and manufacturing process, it is not difficult to lead the trend.