This article is from the public number:DT Finance (ID: DTcaijing), title map from: Visual China

In the middle of the night, I waited until 1 o’clock to pay the final payment. During the day, I sneaked in the office to “copy homework” and lost my mind at night.Finished the last harvest – wake up in the morning, and remembered all the “necessities” that you bought but didn’t buy. Don’t admit it, this is you yesterday.

Make money like a silk, spend money like a mountain. Half a month ago, you were still rationally controlling your income. Today, half a month later, you are worrying about how to pay back your credit card and flower basket next month. It is a common disease of all Chinese people at this moment.

With the efforts of all the “Dai”, the GMV of the Tmall Double 11 reached 268.4 billion in 2019, once again breaking the record. The buyer is satisfied, the seller naturally earns a lot of money. This year, the number of brands with sales totaling more than 1 billion reached 15 and included familiar names such as Midea, Haier, Huawei and Nike.

Under this level of achievement, it is not difficult to understand why some teams are happy to dance in the office just after 12 o’clock.

Breakthrough is no longer unusual for the Tmall Double 11, but the story behind the Double 11 is much more interesting than the numbers. After the 90s, after 50 and 60, they became the main customers of wig products; after 90, the cat and dog are full, and the interest in buying cats and dogs is more than milk powder… Through big data, DT will interpret 2019 cats for you. The story behind the double 11.

1 2684 billion, double 11 total turnover again jumps

“Five, four, three, two, one, buy it!” The clock just skipped midnight, and the horn of the battle blew in the hearts of the handcuffs. The annual war on hand speed began. You have been rushing for a long time, and at that moment, you have ordered several items in the shopping cart with thousands of people across the country.

Your hand speed is as good as the calculation speed of the Tmall Double 11 system this year. In the calculation of the peak speed of 544,000 transactions per second, just after 96 seconds at midnight, your turnover has exceeded 10 billion yuan. 1 hour and 26 minutes