QuestMobile data shows that more than 700 million users of electronic payment have become the entrance, high penetration has driven the penetration of other financial management fields, Shanghai prefers stocks, northeastern southwest prefers bookkeeping, and Beijing and Tianjin prefer integrated wealth management, P2P nationwide in Qinghai, Tibet. Highest…
Editor’s note: This article is from WeChat public account “QuestMobile” (ID: QuestMobile)< /a>, author Mr.QM. The original title “QuestMobile China Internet Banking Insurance Demand Insight Report: Payment becomes an entrance, accounting, financial management, insurance rides mad”
All children’s shoes are a monkey, what did you see in the last stage sinking market report? There are a lot of children’s shoes in the background message “sinking network to join”, “the country’s largest sinking channel alliance”, “China sinking channel big league” … wow, this wealth of wealth makes Mr.QM ponder for a long time: 俺村里来 If you study less, don’t lie to us. The sinking of the channel is because the land is sparsely populated, the resources are scattered, and the centralized play is not worth the loss. You are all in the league, and you don’t have to make a fortune. It’s too derogatory to go against the black swan… In a word, if you sink, if you do, use the big ones to brush the wall? Therefore, Mr.QM is still honestly moving bricks.
Return to life, today Mr.QM shares with you financial needs.
QuestMobile data shows that as of September 2019, the number of users in the electronic payment industry exceeded 700 million, the income of residents continued to increase, and the traditional financial institutions continued to lay out online, which enabled the rapid growth of monthly users in various financial sectors. For example, online banking, cash loans, and stock trading growth rates are all above 20%, and bookkeeping and wealth management is more than 45%.
In this case, payment settlement has become an entry point and has become the basis for the development of other financial management segments. This is probably beyond everyone’s expectations: a few years ago, the payment war, everyone is busy grabbing O2O, sharing bicycles, new Retail and other payment scenarios, the purpose is to circle the user to their own payment.
In just a few years, the winter is coming, and the payment itself has become the entrance: in September 2019, in the first-line and new-tier cities, the penetration rate of payment settlement is close to 70%, and the penetration rate of online banking is close to 45%. The driving of the sub-fields should not be underestimated.
The sinking city of the third line and below is relatively worthy of excavation. The payment settlement penetration rate is 60.8%. It is a rare coverage of such a wide range of applications. Based on this entrance, other extensions are made, and the imagination is huge! Actually, it has returned to sinking. Sure enough, this is a curse. In fact, with the continuous improvement of various subdivision models, the preferences of children’s shoes have been shown everywhere. For example, Shanghai prefers stocks, and the northwestern southwest prefersAccount management, Beijing and Tianjin prefer integrated financial management, the highest P2P in Qinghai, Tibet… More detailed classification and reasons? Let’s look at the report.
The rapid development of China’s economy has laid the foundation for the development of the Internet financial management industry
1. The disposable income of Chinese residents continues to grow, laying the foundation for the development of the financial management industry
2. Catering to market demand, financial market wealth management products are increasing, providing users with more financial choices
3. The popularity of the Internet and the drawbacks of traditional financial management have brought opportunities for the development of Internet financial payment platforms
4. The fast and convenient electronic payment makes the payment application popularized rapidly. At present, the user size of the payment and settlement industry exceeds 700 million. The popularity of advanced consumption and credit lending consumption has led to the rapid development of cash lending applications; Chinese residents Financial management awareness has gradually awakened, and financial management applications such as bookkeeping and wealth management have grown at a rate of over 45%. Traditional financial institutions have accelerated online channel distribution, and online banking, stock trading and other user-scale growth rates have exceeded 20%
5. The large-scale payment settlement entry for users lays the foundation for the development of other financial management segments
6. Differences in urban and rural financial management awareness: high-line urban users have strong financial management awareness, online financial management habits have gradually formed, and the active penetration rate of stock trading and integrated wealth management is the highest; the sinking city financial management consciousness needs to be further cultivated
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Internet Banking User Financial Preferences
1. With the emergence of floating money funds such as Yu’ebao and Chaochaoying, the market structure of wealth management products has changed. The wealth management users’ preference for money funds exceeds bank savings, ranking first, but “first keep rich, then The concept of value-added is strong, and the capital preservation is still the first appeal
2. Small-scale trial investment, short-term and medium-term financial management is the main theme, financial knowledge needs to be further popularized, and financial management concepts need to be further strengthened
3. Internet wealth management users are increasingly fragmented and diversify their risks:In current stock trading and integrated wealth management, there are not only high-yield products, but also money-fund type products for idle funds, which erodes the demand for online banking.
4. With the mobilization and intelligent development of banking institutions, more and more people are more willing to use online banking to revitalize their personal assets anytime and anywhere
5. The awareness of public financial management is gradually improving, and the application of financial management is constantly evolving. The user scale is growing rapidly and the user stickiness is significantly higher.
6. Taking e-commerce as the entrance, driving the growth of users of financial wealth management products: Alipay provides payment and wealth management services for more than 600 million users with mobile phone Taobao and full-scenario consumer payment services, and gradually leads to independent financial products; Jingdong Finance leads the integrated wealth management industry with its Jingdong diversion, user scale and duration
7. The dependence of financial wealth management products on e-commerce has shown an increasing trend
8. The local differences are significant: the existence of the Shanghai Stock Exchange has affected the financial management behavior of the Shanghai people to a certain extent. The Shanghai people prefer stocks; the people in the northeast and southwest regions prefer the bookkeeping and financial management; the people in the plateau prefer the P2P. , related to the lack of rich geography products
9. Middle-aged people who already have a certain life experience and wealth accumulation have a higher preference for stock trading than other age groups
Insurance Industry
1. After several years of extensive growth, with the adjustment of the insurance industry’s business structure by the regulatory authorities, the insurance industry has entered a structural transformation period, and product refinement, channel innovation, and service upgrade have become inevitable. The industry will become the main theme of the future
2. Under the premise of industrial restructuring, online insurance services are developing rapidly, and user scale growth continues to grow rapidly
