Why does cloud game attract so many giants?
What is the experience of experiencing 3A game masterpieces on mobile phones? Google may give an answer.
Google Cloud Game Platform Google Stadia released its first game lineup on November 12th, including 12 games including Assassin’s Creed: Odyssey and Wilderness. Google also said that in the next 2019, there will be 14 new games such as “Ghost Recon: Breakpoint” and “Attacking Giant 2”.
In March of this year, Google announced the cloud gaming platform Stadia at the Game Developers Conference (GDC), saying it was a cross-platform cloud gaming service that was not limited by hardware performance. Players don’t need to buy a game console or install games. These games are rendered and archived in the cloud via Stadia, and pushed and clouded via Chromecast, smartphones and even browsers. In short, players can play the game “Assassin’s Creed” on the Chrome browser, or quickly switch to their own smartphone, and the game’s archive will be transferred in a few seconds.
After more than half a year of internal testing, Stadia will also be officially launched on November 19. At the same time, the game subscription service Stadia Pro is launched, and all games on the platform can be enjoyed for $10 per month. Stadia Pro will also provide 4K+HDR, 60fps and 5.1 surround sound.
However, this does not mean that the spring of cloud games is coming. The service foundation of cloud games is cloud data. High-speed network support is inevitable without relying on hardware devices. Stadia games need at least 35Mbps network speed and stable network experience to ensure the game experience. For most players, it is difficult to meet the requirements in this speed test.
On the other side, many game makers still have concerns about cloud games. Google CEO Sundar Pichai said that although the game publishers did not object to the cloud game project itself, these publishers are still somewhat cautious. Cloud games are not currently mainstream, and there are many technical challenges. Game makers worry that excessive investment may bring risks, so it is necessary for technology developers such as Google to raise the banner.
At present, game publishers share the same platform as the console era. Game makers are divided into 70% and platforms are divided into 30%. However, this is limited to the initial stage of the cloud game, and the cost reduction brought by the maturity of the network technology in the future will bring new possibilities to the cooperation between the two parties. Ubisoft CEO Yves Guillemot also said in an interview, “We still rely on those cloud service providers today. I believe that with the development of 5G technology, the cost of servers and bandwidth will be reduced, and the business model of the game industry will also beWill change completely.
In terms of game development, technology companies may not have the same genes as 3A game makers, and they can continue to develop a series of games that are both good and good. However, technology giants have also entered the game market in the upcoming 5G era. Their larger capital and development teams have made IBM and Nintendo rely on the host and distribution to feel unprecedented pressure. Amazon, the largest cloud service platform, has also begun to form a cloud game team, and specific projects have not yet been announced, but it is expected that more and more Internet companies will accelerate the formation of cloud games.
In the country, different game soils have also produced different cloud games. As the two major game makers in China, Tencent and NetEase will naturally not let go of the future of cloud games. However, unlike overseas markets, China still pays more attention to the development of online games and mobile games to cloud games. 3A games are still not valued.
In the period of MWC2019, Tencent and Intel jointly launched the cloud game platform “Tencent is playable”, showing the demos of cloud games such as “Tianya Mingyue Knife”, “Chinese Parents” and “Three Kingdoms Kill”. These games have relatively low network equipment conditions and are more suitable for Chinese players’ game preferences. For game makers such as Tencent, cloud games have a huge impact on their demand for players.
In addition to Tencent and Netease, a technology company specializing in game development, Huawei, which focuses on terminal manufacturing, has also begun cloud game experiments. Previously, Huawei and the game developer of the page tour reached an in-depth cooperation, and will release cloud game solutions and cloud game products in the future, including ARM Android cloud games and PC cloud games, indicating that Huawei officially entered the game market. Subsequently, Huawei and NetEase cooperated to launch the cloud version of “Reverse Water Cold” to realize the operation of online games on the mobile phone.
5G technology is slowly pushing open at home and abroad, and the 5G application scene seems to be unclear to the public. The cloud game that has been born in the 4G era has long been limited by network technology and can only be used as a concept, and 5G technology may be the fulcrum of the next take-off of cloud games. 5G needs cloud games, and cloud games need 5G. Huawei, as a terminal manufacturer of 5G technology development, has to seize the cloud game market – creating scenes and needs for users to use 5G.
Everyone is very optimistic about cloud games. More and more technology companies and Internet companies are springing up, and even the three major operators are not willing to fall.
But the cosmic company Google has become the first person to eat crabs. The upcoming Stadia as the first cloud game platform will surely attract widespread attention. After the horror is spring or rain, but also need to enter the cloud game parties to slowly explore.
(This head map source: Ubisoft official website)