The unit price per square meter (230,000 yuan) plus 20,000 yuan, the recent red-hot Li Hai can buy 5 sets of new houses of more than 70 square meters in Hegang. In Beijing, this is just an “old and small” built before 1949.
Editor’s note: This article is from Daily Economic News author: Chenmeng Yu, authorized reprint
Image Source: Alifa Shooting
5.6 square meters, the total transaction price is 1,275,500 yuan, which is equivalent to nearly 230,000 yuan per square meter!
The unit price per square meter (230,000 yuan) plus 20,000 yuan, the recently red-hot Li Hai can buy 5 sets of new houses of more than 70 square meters in Hegang. In Beijing, this is just an “old and small” built before 1949.
Although there is no comparability between the two, it actually happened during the “Double 11” period of this year. On the morning of November 11, Alifa reproduced the price of 230,000 yuan “school district”. Although the concept has faded from the official, the “high price” legend about the “school district” has never ended.
Reproduction of 230,000 yuan “school district”
Image Source: Alifa Shooting
The “School District” with a total area of only 5.6 square meters, a starting price of 470,000 yuan and a market valuation of 650,000 yuan in the same area of Beijing Xicheng District, with a market price of nearly 2 times. The contract was 227,800 yuan / square meter. The property’s bidding record reached 136 times, the number of applicants reached 29, and more than 46,000 people were onlookers.
According to the daily economic news, 2 days before the auction, this listing has caused nearly 30,000On the second round, more than 800 people set up auction reminders, but only one person signed up.
Image Source: Alifa Shooting
From the assessment report, the property was built before 1949, and it has not yet been vacated. The actual users of the house promised to make a room one month after the auction.
Image Source: Alifa Shooting
In Alifa, the online rotten alley where the property is located has a record of high price transactions. On July 22, 2018, there were 3 buildings and 1 floor 1-1 real estate in No. 131, No. 131, Rotten Hutong, with a turnover of 104 million yuan, which was lower than the market assessment of 123 million yuan.
Image Source: Alifa Shooting
The data of Anjuke shows that the surrounding area of Rotten Hutong is 100,000 yuan per square meter + even 150,000 yuan. A little farther away from the old mansion and Suzaku Gate, the average price of second-hand houses per square meter is also above 140,000 yuan.
Rooms around the rotten alley (Source: Anjuke)
“There are two bidders left after the competition for 1.1 million. We can only count soy sauce.” Those who participated in the auction told the Daily Economic News (WeChat: nbdnews): “My psychology In fact, the price is at most 800,000 yuan. After all, there is no possibility of living at all. ‘Double 11’ transactions, everyone is happy, hanging out for some time, and this kind of real estate is actually no need for field visits, so people who participated in the auction There are also quite a few.”
E-commerce “special room” really special?
According to the incomplete statistics of the daily economic news (micro-signal: nbdnews), taking Beijing as an example, in the 32 suites of Alifa auctions (including streaming) on the 11th, 11 sets of shooting, 7 sets of onlookers Tens of thousands of times, multiple projects bid more than 50 times. The reporter roughly estimated that the number of 21 properties sold was 8 to 9 percent, and the lowest was about 6.5 percent of the market price.
In addition to the rotten Hutong property, most of the items that were sold on the day did not reach the market assessment price. For example, the property on the 14th floor of No. 3 Building, No. 4 Building, Anzhenli District, Chaoyang District, Beijing, started at a price of 2.54 million yuan. After 79 bids, it sold for 3.43 million yuan, and the market evaluation price of this property was 3.63 million yuan. . In other words, the final transaction is about 9.4 fold.
According to the daily economic news (micro-signal: nbdnews) previously reported, Alifa’s special listings are all subject to judicial auction listings, which are somewhat lower than the market price, and there are certain risks.
In the first batch of specials released on October 25th, according to the introduction of Ali, “the main housing is concentrated in Hangzhou, covering Changshouqiao Primary School, Gaoyinxiang Primary School, Qinghe Experimental School and many other high-quality primary schools. School district.” However, among the 11 sets of “school districts” that Ali said, only Changshouqiao Primary School belongs to the “first echelon” of Hangzhou Elementary School. Others are not the most popular schools.
The real estate of the rotten hutong that was sold on the same day, the corresponding Huimin Primary School, etc. in Beijing is not part of the “first echelon” primary school.
The above bidders also said: “The school district in the rotten hutong is not particularly prominent in Xicheng. Now parents are really willing to spend money, but maybe people are investing in this area, or settle down.”
At the same time, although Ali previously claimed that “the starting price of this special price is at least 30% lower than the market price”, it is worth noting that the low 30% here refers to the starting price, most popular. The transaction price of the house in the area is far from this discount. For example, a property of more than 30,000 people in the Golden City of Shangcheng District of Hangzhou City, a transaction price of 6.95 million yuan, equivalent to about 8.9 percent of the market price.
Alibaba has said that there will be tens of thousands of special room auctions during the entire “Double 11” period, covering popular school districts, subway houses and scenic houses. However, from the real situation, these so-called popular “school districts” and so on, more than just a marketing gimmick.
“that is, with ‘double 11’Bundled marketing, a eyeball, in fact, there is no substantial concessions. “There are some real estate marketers who speak out to the daily economic news.