Evergrande has high-profile its Evergrande’s huge investment and the already depressed market.
New energy vehicles are experiencing a cold winter, and Evergrande, which was killed halfway, has created a hot car.
It was learned that at the Evergrande New Energy Vehicle Strategic Partner Cooperation Summit held today, Xu Jiayin, Chairman of Evergrande’s Board of Directors, said that the first car of Hengchi “Hengchi 1” was unveiled in the first half of 2020 and mass production in 2021. Evergrande plans to invest 45 billion yuan in building a car for three years, investing 20 billion yuan this year, investing 15 billion yuan in 2020, and investing 10 billion yuan in 2021.
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Capacity planning, Xu Jiayin said that Evergrande’s annual production capacity of the world’s top ten production bases is 500,000 units, with an initial capacity of 100,000 units. According to Evergrande’s previous plan, the first phase of the automobile business planned 1 million production capacity, and strive to reach an annual production capacity of 5 million units within 10 years. At the same time, Evergrande will cooperate with Koenigsegg to produce 1,000 super sports cars a year.
Xu Jiayin said, “Hengda wants to overtake the corner and sum up 5 sentences: buy, buy, buy, fit, circle, big, good.”
At the press conference, Evergrande and its former high-profile show of a circle of friends announced that it has signed a strategic cooperation agreement with the world’s top 60 auto parts suppliers. Previously, Evergrande and established 15 “World’s top automotive design masters from Mercedes-Benz, BMW, Porsche, Lamborghini and other luxury car brands. The committee” provides design for the full range of “Hengchi” models.
Since then, Evergrande’s car layout has gradually become clear. The structure and layout of Evergrande’s new energy automobile industry are mainly divided into automobile group, power technology, smart technology, automobile distribution and other sectors, covering all industrial chains of new energy vehicles. In addition, Evergrande also owns Faraday’s Future Smart Car (China) Group and is considering acquiring automakers DAF Trucks and VDL Groep. According to an insider, the focus of research and development in Evergrande is mainly in Europe, with factories and production in China.
The back of Evergrande’s high-profile car is the huge investment that Evergrande has made and the already depressed market. Heng DajianKang previously issued a statement saying that it expects a net loss of about RMB 2 billion for the six months ended June 30, 2019, mainly due to the expansion of the new energy vehicle business, which is in the early stage of investment, and related expenses such as research and development and interest expenses have increased.
In the entire market, new energy vehicles have experienced the first negative growth in the past two years since July this year, and the decline in August, September and October continues. In addition, Tesla has a firm foothold in China. The domestic auto companies including Xiaopeng, Weimar and Weilai have already handed over their transcripts. In this competitive situation, Evergrande can still Do you achieve breakout?
Image from live shooting