Constantly iterating yourself is the chassis of all achievements.
Editor’s note: This article is from WeChat public account“The rudder boat (ID:duozhou001), author Li Yanglin.
Description: All the sources of the rudder boat research byte hopping are from the personal microblog of the founder Zhang Yiming (2010-2012), public information, and interviews with some relevant people.
01 Where is the gap between people and people?
After the publication of the article on the rudder boat research byte hopping founder Zhang Yiming (please click Zhang Yiming’s Organizational Logic, Zhang Yiming in the turning point), some friends gave us a message. Among them, a friend from the US group said: “The characteristics of the headlines you describe are all commonplace when I enter the US group.” Another friend said: “I saw your research headlines, I really suggest that you should also Let’s take a look at the organizational changes of Xiaomi.”
I am very pleased that these friends from large companies who have experienced large-scale organizational management can resonate with this series of articles. This is also very similar to what I expected – the underlying management is similar. If we want the strategy to be realized and the growing team to work together, we have to follow some “truths” – choose the people we need as much as possible, and let everyone close to the common goal and build on it. The culture, constantly dismantling the goal to each member and establishing a corresponding indicator system. Help and ensure everyone’s output through trivial and painstaking process management. And in this process, accelerate as much as possible. If someone is verified to be ineffective, the company should not hesitate to eliminate it in time according to the rules. If someone produces excellent results, they should be promptly motivated. Because this is both responsible for the goal, but also the confidence of other companions who are fully committed – we really intend to do this. When this thing is done, we not only harvested the target results, but also the team and self-growth.
There are many books, and there will be chemical reactions, because the underlying logic of good books is the same, and all the related things are related. This principle can also be placed on the organization. You can see that the shallow management principle can be clearly stated in a few words.
(Organization Service Logic of the Rudder)
Although the rudder boat believes that at the beginning of the business, the founder should pay attention to team building, but the focus of each stage is different in the development process. For example, in the initial stage, it is most important to survive. You have to provide the products you need in the market. When the product is verified, you need to verify your supply chain capabilities, and whether you have the ability to scale up. Often at this time, business owners will pay attention to the organization. Because the team is no longer the boss, you can brush your movements. Due to the various ills that the team has spawned, coupled with the ups and downs of the economic cycle, it is always awkward to let the amount go up. If the early foundations are not well done, the business owners of this period are the most painful. Because he can’t understand why the team suddenly lost the vitality of entrepreneurship? Why does the company think about him alone? Why are you not willing to take responsibility?
Crisis at the moment, life-saving is important, entrepreneurs are the favorite group to learn. Some people choose to read books themselves, and some people will go to the cattle. Others choose to attend a training class to see what the successful experience is like. The demand for learning is so strong that the general entrepreneur training courses are expensive, thousands, tens of thousands, and even hundreds of thousands. In short, all roads lead to Rome, you always have a way to know that this set of external packaging is different, but in fact the kernel is very similar management methods.
How is the effect of learning? Last week’s rudder boat published research Zhang Yiming and his organizationAfter the article, there is a friend’s speech that can represent the views of some people. He said: “What is the use of these successful people, and how does his function copy? I know a lot of truths, and still have a bad life.”
The reason is simple, everyone can understand, and the organization is nothing more than the few actions, of course, as complicated as building the Great Wall. But why can someone do it, someone can’t do it, and where is the difficulty of knowing and doing? To put it bluntly, four of the words are important – overcoming human nature. The Chinese speak greed and the West speaks seven sins. The more private business owners like, the more difficult it is for business and organization.
So how to overcome humanity? The rudder boat reader Li Jiuliang, the chairman of Zhejiang Pujiang Rural Commercial Bank, summed up very well: “Only enhance the ‘two senses’: a strong sense of crisis, a firm sense of direction, will continue to inspire you to fight against humanity. Lack of ‘two senses’ People and organizations are hard to continue to fight against their own slacks and fears.”
In 2012, Zhang Yiming created the headlines today (note: all the information in this article is from his 2012 Weibo). According to the interpretation of public information, content distribution through algorithms is the direction Zhang Yiming has always been optimistic about and wants to do. Since then, his life and life have been accelerated. In the process, they are also a life of nine deaths. For more information, you can view all the negative news in the history of today’s headlines. To this day, some public confusion still needs their answers. The public’s doubts, the team’s youth, the giant’s encirclement, it is not difficult to infer from this, this team is indispensable to the sense of crisis.
After 80, Zhang Yiming is the same as all of our entrepreneurs. They are mortal and have their own passions. But he has his own characteristics. He debugs and iterates himself like “familying his most proud algorithm.” “He really works like a robot.” Most of the confusion of startup companies can find answers in the growth process of large enterprises. Let’s take a look at how Zhang Yiming overcomes his own humanity.
02Overcome fear
According to the grapevine news, Zhang Yiming’s character is entangled. What is behind the entanglement? Choice means risk and cost. Making one of these choices means hurting the interests of another group of people. Therefore, some people with high empathy ability can easily escape in various forms in the face of choice. In the end, this practice not only hurts the two parties selected, but also hurts himself. But ordinary people can hardly resist the fear of the moment – the choice of injury will immediately occur, although the damage caused by avoiding will be more intense, but will come later, can be delayed for a while.
In February, Zhang Yiming said on Weibo: “Understand why others are so high. Every time you give someone a resolute reply, you will bring an expectation and bring you an upset.” Maybe he is aware Inaccurate responses to yourself will bring a lot of troubles. Not only in startups, but also in many tragedies of gender relationsIt also stems from ambiguous message communication.
In February, he said: “Trust greatly affects transaction costs.” Why don’t we trust others because we fear ourselves being hurt. But you don’t trust others. The intuitive result is that others don’t trust you. As a boss, you will be suspicious of the executives around you. The end result is that you will be isolated and you will suffer. Without trust as a lubricant, the advancement of strategic goals will be half the battle. Fortunately, from the current public information, no one has said that Zhang Yiming is a suspicious boss who does not decentralize, and may have overcome it well.
In March, he said: “In the company to speak to reduce the paving.” When we want to announce a decision, it may also hurt the interests of some people. So many managers are based on fear and like to circle around when they speak. This may weaken the transmission of key information. It is said that the team did not know what he was going to say for a long time. It is no wonder that the government order could not get out of the conference room, and there was too much nonsense and nonsense. Everyone did not understand. Therefore, the “tested” Zhang Yiming gave the CEOs advice: “When you feel that communication is difficult, the best way to communicate is not to think too much about skills and arguments, but to communicate more honestly.”
The need to overcome the fear of “speaking honestly” is not only Zhang Yiming, but also his team. In February, he said: “I always encourage employees to be bold and superior to say what they want, don’t consider it inappropriate. Although these expectations are often not met, they can be flexibly adjusted and communicated. If not, Ta will eventually turn into another. The form to meet or even leave, the loss is even greater. The staff of Nice is often considered for the company, sorry to mention, in fact, not to mention bad.”
Why does the team dare not say what they are saying, fear that they are stupid, fear is laughed at, fear is retaliated. In order to alleviate this fear as much as possible, entrepreneurs have an obligation to create an organizational environment that can tell the truth and accept the truth. The effective way is to lead by example.
For the high-intensity labor of entrepreneurship, and the fear of not having much return, it is also hovering over the young headlines today. In February, he said: “Today talks with friends about lifestyle, I said: Interview, cooperation and communication as fun, aggregation is as interesting; assip the analysis of competitor data, experience products as movie and TV; share the discussion, team building As a corrupt party class activity; work and entrepreneurship will not be worse than the leisure life of foreign companies and state-owned enterprises! Enjoy it !”
It is a pity that Zhang Yiming, who is so self-regulating, still ushered in March, because the work challenge was too big and the rhythm was too fast, scaring away the newcomers who just joined the first day. Zhang Yiming said: “Although I think the young man should be able to enjoy after one month, I hope he is not going to those companies that ruin the tireless people.”
Zhang Yiming is a person who is obsessed with challenges. He may not have any fear of starting a business, and he does not agree with what everyone calls fear. In the autumn of August, he said: “I have heard a lot of statements recently.Say: Small team startups are getting harder and harder now. But it was filled a year ago, and it’s easy to start a business. In fact, it is not so easy when it is easy. It is not so difficult when it is difficult. It is not so tough (easy) to shake, it is a bit difficult.
03Overcoming Lazy
The laziness of the four bodies and the indifferentities of the grain is obvious, and the laziness of entrepreneurs is often invisible. They are too busy to care for their wives and children, wearing stars and wearing moons, and finally the body may be damaged. But in fact, I have been circled on the path that I am familiar with, and I can’t walk out: I am biased towards doing urgent and important things, and I don’t plan to plan things that are not urgent but important in advance; I prefer to solve the problem instead of Systematically solve problems; prefer not to force the team, not to find ways to help break down the steps together, or to find more competent people. So that the entire team lost their flesh and blood, followed by help.
The laziness of the lazy is the one who hurts himself and the one who cares about him; the laziness of the entrepreneur not only hurts himself, but also hurts the family and the future happiness behind all employees.
Zhang Yiming in 2012 is also thinking about his own laziness. In February, he said: “Steps are more difficult than directions.” Once the direction is fixed, it will not change easily. But the steps are not only to test the ability of the profession and refining, but also to be buried in triviality every day. It is not easy to overcome this boring.
Zhang Yiming’s way of thinking is very interesting. There is a netizen named Shi Zhenyong who wrote a message in our last post and talked about such an interesting thing: Zhang’s reply to his early employees’ confusion on Weibo – how do you want to read after going home? do? Zhang Yiming seriously helped him analyze, like a psychologist, not a successful scientist. He said: “Do not aim at reading one at a time, for example, looking at five pages as the target, the current strength is 0.1 > 0.” This reply is very powerful, why? Because not only the direction, but also the action steps.
Turning around on a path that you are familiar with is a common form of laziness for CEOs. In February, Zhang Yiming reminded himself on Weibo: “live differently: need different eyes to see the problem, and can make different decisions.”
Many companies still have a kind of laziness, that is, “doing things without leaving marks”, the activities have been done one after another, the experience and methods are in the head of the boss, and will never grow up in the hearts of employees. The boss does not iterate, and the company has no way to iterate. Such a company is doomed to grow up, and it is difficult to cultivate real talents because the experience is not well passed down. In March, Zhang Yiming said: “formalize decision-making process”, recruitment, personnel changes and other important decisions (and more) should be. Not formal formal, but formal thinking and decision, and write Going down. This avoids ‘not serious’ and gives the foundation for future review.”
In March, Zhang Yiming reflected: “I have seen more problems before, and I have fewer opportunities. I have more arrangements, fewer decisions. Improvements.” For many companies, use “Don’t use tactical diligence to cover up the strategy.” It’s appropriate to criticize it.
In April, Zhang Yiming reflected: “There is no lack of challenges in life, but lack of self-requirement.” The translation is that there are always opportunities, that is, few people are forced to challenge themselves.
In July, Zhang Yiming reflected: “What is it’s really not xxx’. At work (saying this sentence), most of them are lowering the requirements.”
This year, in addition to reflecting on the ideological inertia, Zhang Yiming also reflected on the laziness of his behavior. For example, in April, I asked myself to do a good job plan before the holiday (how can the boss rest?). In June, I thought about my slow action: “I have been 3 times recently. I feel good. I want to think about it again. I try to contact him in a few days. Then I found out that Weibo has changed and went to the new club. Action Action Action!
04Overcoming short-sightedness
In “Fast and Slow Thinking,” the author mentions that humans rely on two systems to think, one is a subconscious reaction, and the other is rational thinking. Rational thinking can play a role and requires human self-training. The first system was passed on to us by our ancestors and was deeply rooted in our genes to ensure that we can find food and avoid danger in the moment. The downside of this system is that it is difficult for us to withstand short-term temptations, especially in times of anger, high pressure, and hunger, and it is easy for us to make irrational choices.
Imagine if Tang Yan went to her daughter country and saw a beautiful and powerful girl, and abandoned the great cause of the Western Heavens, and decided to stay, the pigs around him, the monkeys, the horses, what should I do? Don’t feel that there is nothing, everyone can enjoy together in the daughter country. Those who have lost their dreams are the lambs who have been killed by fate.
In January, Zhang Yiming, who just decided to adjust his direction (from room 99 to today’s headlines), commented on Weibo: “Practice is patience, even in fast-paced and stressful situations.” Restarting the machine is the most expensive and wears the most. The pressure on the victim is greater, and it is the time to test the victim.
In February, Zhang Yiming said: “Song Jiang wants to cash out, and he has never had a big ambition.” The brothers who were originally in the Liangshan Mountain were not defeated, and after Song Jiang took the court, some died. Some were framed by the court, and there were few endings. So here is a comparison, Tang Yan is higher than Song Jiang.
What is the way to be patient and overcome short-sightedness? In personal growth, in January, Zhang Yiming made a suggestion: “stick to truth, stick to target. (Directly hit the truth, hit the bull’s eye)” He also suggested that you take a look at the biography, including TVThe drama “Ashin” can also be like, look at other people’s scenery and journey, it is easier to think about their choices. In August, he asked: “What do we want to forget the original intention?” The general rushed to chase the bunny, just as Zhang Yiming said in August: There is a trait that is “a strong pursuit of the most important result desperate.” “.
How to overcome short-sightedness in organizational creation? In February, Zhang Yiming said: “The results of the organization are all outside the organization, so don’t finish the project as a result, but always pay attention to the results of the external manifestation, such as: the user’s experience has been improved, the company What benefits have been gained in the industry. “Completion is not the last word, and output is the last word. In March, he said: “(To everyone) Experience: When you can’t choose or judge, go far, use more important principles and longer It is clear from the time scale.
In May, Zhang Yiming stressed that in addition to raising the recruitment threshold, it should also be invested in the optimization of organizational structure and operation mode to reduce the work of repeated tinkering and improve the effectiveness of discussion and exchange, reducing the mediocre gravity.
People who don’t lie may have suffered from lying, whether they have lied to others or have been cheated. Zhang Yiming said in September: “The biggest weakness of lies is that it is difficult to round up, and the more you say, the less rounded.” In October, he added a paragraph on the basis of this: “I always think of this world.” More and more transparent. So there are two principles that are more and more important: 1. Don’t assume that others don’t know and can lower the bottom line. Do it (you have to do it). If you are open, you can afford it. 2. If it is privacy, don’t The Internet left traces, qq, SNS, Weibo, and network disk. “Seriously agree, do a person who can be placed in the sun in the long-term, long-term consideration, life is really comfortable.
05Overcoming Emotionalization
Emotionalization is the enemy of business management. Go to most companies to see if we spend 50% of our working time occupied by the conference, which is subjectively estimated that 70% of the time is full of emotions, so as to blur the purpose we want to reach.
If an executive meeting takes 3 hours, the average hourly salary of each executive is 220 yuan (with a monthly salary of 50,000, 22 working days per month, 10 hours a day), participants 10 people. So aside from all the hardware facilities costs, the labor cost of this meeting is 6,600. 70% is used to vent your emotions, and the waste brought to the company is 4,620 yuan. This is still a measurable cost. The uncalculated cost is the negative emotion brought by these executives, the negative impact on the middle-level, grass-roots employees, and the negative advancement of the project. If the company’s operators can’t face up to the mood and solve the emotional problems that are common to the management team, then everyone can only be emotionally dragged into the mud.
“Robot” Zhang Yiming is not born, he has his own cultivation process. In January, he said to himself: “Adrenaline should work together with reason. “The ancestral system is exciting, but it must be rational. In January, Beijing is still very cold. Zhang Yiming, who is doing business transformation, is estimated to be very excited: “Review: speed up & slow down. (Accelerate and stay calm)
In June, he said: “Record the types of things that affect your mood, restore time, summarize methods to improve immunity, (up to) thorough immunization.” This is really like iterating robots to self-itate, this The way is pretty good, it is recommended that young people who are interested can learn.
In the only pages I saw, “Ideology”, there was a passage that had a big impact on me. Socrates asked an old man, you are old, how do you feel? The old man said: “I feel very happy, because I finally became myself, and no longer driven by desire.” If we can use one method, become yourself as soon as possible, to accomplish what we want to accomplish, instead of being Dopamine is driving a rampage, so good.
Even if Zhang Yiming wants to exercise his ultimate rationality, it will take time. In August, he reconsidered: “Work is rational, life is emotional. If it is reversed, it is easy to mess up.” Sometimes absolute reason can not solve all problems. In September, he said: “It is not difficult to work concurrently, but to work in a variety of moods. It is no wonder that friends say that they should be calm.” It can be seen that people have troubles. September is his big day of “anti-emotionalization”. He also summed up a formula: rational thinking & emotional action = entanglement.
This month, he witnessed five problems within the team from pre angel to post B. He sighed: “It is difficult to succeed with all your strength. There is basically no problem in the internal problems. The Chinese pay attention to face and The partiality, the good mechanism is not popular, and the team is relatively easy to solve the problem.” Through this half-year practice, in September of this year, Zhang Yiming finally published a microblog about emotional thinking: “Let me Depressed things are getting less and less, but important bugs can still make me depressed: (“
Emotionalization can be caused by a variety of reasons, such as the stimulation of eating food, excessive stress, insufficient sleep, and so on. Zhang Yiming’s self-iteration path should be very long. When the New Year alternates in December, he will leave a message to encourage himself: “Nostalgia is not in love, and nostalgia is welcome.” It is really a working madman, self-iteration and fierce Zhang Yiming.
06Overcoming excessive self-strengthening
Self-fortification is a psychological vocabulary. The intention is that people arrange their activities and life according to their own observations and judgments, and give themselves some rewards when they reach a goal. When self-reinforcing, people tend to be self-satisfied and reject things that individuals are disgusted with. The scale of self-reinforcing is difficult to grasp, especially in the process of starting a business. When you judge by self, you feel that it is right, but the marketThis is not the case. When users (employees are also users) do not think so, entrepreneurs may fall into a “self-defeating” situation. Customers and employees who are unwilling to be self-sufficient will naturally stay away from you. What is left may be someone who can’t find a better way out. It is actually the loneliness of you alone to accompany you to stage a party.
People who are self-reinforcing are fascinated by past successes, and in fact these experiences are outdated. When used now, it becomes formalism – obsessed with the process, but the output does not produce results. 2012 is the first year of today’s headline products. In addition to organization, the product best reflects the founder’s character. Zhang Yiming began to seriously identify which ones provide a sense of security, self-defeating actions, and which are effective actions.
In February, he said: “The product is indeed anti-human. If you are excited and nervous, you can’t feel the user’s feelings, and it is easy to strengthen yourself and despise the user. It is necessary to relax and be sensitive. Finally Even if you want to be clear, you must be able to maintain a strong and appropriate rhythm. This is also a special emphasis on why the helms boat teaches startups to meet, unless there is a special case, the boss tries to make a final statement. If you are expressing self-reinforcing content throughout the whole process, your own employment relationship is unequal – you are of course authority. Plus people are more than one thing less than a little psychology, and finally become your one-man show.
Of course, it is also necessary to avoid going to the other extreme. It was originally intended to let everyone speak freely, and the result would become a quarrel. In short, as Zhang Yiming said: (whether building an organization or making a product) it is necessary to relax and be sensitive.
In March, Zhang Yiming said: “The products that are stacked have no sense of security, and the exact choices can be made.” At this time, today’s headline team should be building products intensively. In many companies, the phenomenon we observe is that if there is no clear goal guidance and process management, our team is particularly good at doing a bunch of actions, that is, not good at making effective actions.
How to avoid this “self-defeating” team phenomenon? Zhang Yiming made a few points of his own opinion.
First: Stay close to the facts
In April, he said: “There is no shortcut, if any, is closer to the truth than others.”
Second: The user said that it is really good.
In April, he said: “Think about it, do it, do something, it can be done, it’s done, it’s done. Only let your users have a good experience and it’s done!” /p>
Third: It must be done very well.
April: He said: “Don’t do it if you don’t do it well, you have to do it very well.”
Fourth: Less talk about politics, more serious problem solving