Whether the giants are based on small programs for ecological expansion or retailers using small programs to mine new traffic, it will be an irreversible trend.
Editor’s note: This article is from WeChat public account “Alter chat IT” (ID: Spnews), author Alter.
Small programs will be the infrastructure for the digital transformation of the retail industry, and will gradually become an integral part of the retail system, boosting the retailer’s full-link digital upgrade from traffic to sales.
Under the disappearance of the demographic dividend and the gradual decline in the user’s long-term dividends, it has become an indisputable industry consensus to obtain structural traffic from small programs.
The latest data from QuestMobile shows that China Mobile Internet monthly users increased by 2.38 million in the first nine months of 2019, far lower than the net increase of 46.07 million in 2018; users spend an average of 359.8 minutes per day on the mobile Internet. , a year-on-year increase of 1.3%, a sharp drop from the 22.6% increase at the end of 2018.
Keen Internet traffic giants first responded, from WeChat, Alipay, Baidu to QQ, headline, the US group, and the fast application dominated by mobile phone manufacturers, all based on the small program to strengthen the status of the super platform. As a new path for the platform to open and expand, the small program provides the possibility of transforming into a “super APP” for platform-based applications, and has become the new normal for the Internet to compete for stocks.
Especially in the retail market of traffic anxiety, the small programs that were not optimistic two years ago are being redefined and gradually grown into the infrastructure of the industrial Internet era.
The Evolution of “Traffic Catcher”
There is an interesting phenomenon that may be ignored by the public. The small program is pushed to the vent is a “bounce” application, but the most fierce offensive is the retailers of all sizes. Especially in the current small program ecology, e-commerce and catering have already become the two industries with the shortest path of realization and the clearest profit model.
The reason is not difficult to understand. Retailers who are good at dealing with traffic naturally get a clear economic account.
Before the emergence of the small program format, the mobile Internet is still in the APP era, whether it is Uniqlo