Using big data to solve the information gap
learned that the maternal and child service big data platform “Bodhi” has been recently Get millions of dollars in financing, the investor is Taiwan entrepreneur Chen Wufu. At the same time, Bodhi also announced and Taiwan Zijintang Group< /a>Achieve strategic cooperation, Zijintang is the leading enterprise of Taiwanese meal, and will cooperate with Bodhi Fruit to enter the mainland market.
Bodhi was established in 2015. Prior to August 2015, it completed the Angel Wheel financing led by the Innovation Workshop; in December 2016, it completed the Pre-A round of financing jointly invested by Ganming Investment and Innovation Works.
The business model of Bodhi fruit has been reported in detail. The long-term service of Yuelu has long-term market dispersal, non-standard service, and information asymmetry. Bodhi wants to use big data to solve the information gap and let the basic information of Luna, Service evaluations and other displays are displayed on the open platform; at the same time, Bodhi will also provide services such as vocational education for the New Moon to deepen the connection between the platform and the New Moon. According to the introduction, Bodhi currently has more than 250,000 monthly resources and more than 100,000 active household users.
Bodhi CEO Zhu Hong told that over the past year, Bodhi has built a system of tools based on his understanding of maternal and child services to improve service experience and improve order management efficiency . Because the lunar industry has a strong offline customer property, Bodhi has used the self-operated site to gradually expand its coverage. However, with the management system, it has also begun to open its partner system. The partners covered more than 40 cities.
In the partnership system, Bodhi is more of a “platform” role, linking monthly and monthly training, as well as related upstream and downstream resources of the industry, and participating in order circulation and service review. To ensure the quality of service andPlatform word of mouth. Next, we will continue to increase the coverage of the partnership system in third- and fourth-tier cities, and it is expected to cover 200 cities next year.
The following is a report on Bodhi in April 2018. Original:
Since the word “Moon” was born around 2005, the user experience of the New Moon service has always been very poor: the market is too scattered, the information is asymmetrical, users don’t know who to choose, don’t know who to believe. The average commission of the company is between 30-60%, and the professional training for service providers is largely lacking; the industry’s evaluation criteria for excellent monthly is that it can rely on word of mouth and how many private orders are received.
“Bodhi” essentially does a very simple thing, using big data to solve the problem of information opacity, revealing the basis and evaluation data of each server on the platform, and then cutting into the monthly service transaction, The monthly talent can be finally cut into the upstream and downstream business. In 2017, Bodhi fruit was initially profitable. This report mainly shares how Bodhi fruit understands the empowerment of online platforms for service providers.
Bodhi was founded in the 2015 O2O wave, but the first thing to do is not a trading match, but a SaaS tool that records the work and baby health status for the maternal and child service represented by the New Moon. On the one hand, this kind of operation keeps the user and the baby in sync; on the other hand, the basic information, work record and user evaluation data of the New Moon are also left in the system. Currently, SaaS tools have attracted 200,000 practitioners to enter the fruit community.
In 2016, Bodhi opened up data related to the service to consumers and began to cut into the transaction. Under the traditional service mode, users need to go to the store to interview the new moon, and have to adopt an opaque on-site decision-making method. The average signing period is about one month; the decision of Bodhi fruit is completed online, within 4 hours of the user’s request. The platform can push 3 candidate monthly business cards and arrange interviews within 24 hours. The average signing period is 3 days.
However, the user experience goes far beyondIt’s as simple as reducing decision-making and contracting costs, the most important part of which is the improvement of service quality. Therefore, like the tutor platform and the mobile phone repair platform that survived the O2O wave, they are essentially consumption upgrade companies: not only the transaction efficiency is improved, but also the service provider’s ability is stronger.
Bodhi’s empowerment of the service provider is manifested in many aspects: 1) from entry to advanced full-time career courses; 2) drawing about 10% commission to improve service provider’s income and satisfaction; 3) providing insurance Basic services such as contracts, tools, etc.; 4) Establish community and psychological counseling services to improve the service provider’s sense of identity; 5) Provide remote expert assistance and evidence support if there is an unexpected situation in the service process. In this way, the user experience is fully upgraded from decision to transaction to service.
Next, along with the supply-side reform and consumption upgrades, Bodhi will further enrich its training system. For example, it has already held wound care training with the Beijing Third Hospital and professional post-natal rehabilitation training. More refined training will also target more precise types of work such as child rearing, prolactin, maternal and child nutritionist and pediatric tuner. Deepening service capabilities is an important way for the platform to build a moat.
In 2017, Bodhi laid out four cities in Beijing, Tianjin, Wuhan and Shanghai. This year, accelerated expansion is also one of the important tasks. This month, Bodhi has landed four cities in Taiyuan, Xi’an, Nanjing and Chengdu.
The team has many years of experience in listed company consultants, market operations management and early education. In August 2015, the angel wheel investment led by the Innovation Workshop was completed; in December 2016, the Pre-A round jointly invested by Ganming Investment and Innovation Works was completed.