Nissan is facing the biggest crisis and challenge in 10 years.
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: Terence Lee Nan.
Author | Li Yinan
Editing | Li Huanhuan
After a huge personnel change, Nissan Motors launched a new round of personnel appointments.
On November 13, Nissan Motor announced that it has appointed Yamazaki Zhuangping as the top manager of Nissan Motor China to strengthen Nissan’s development in the Chinese auto market.
As the top manager of Nissan Motor China, Yamazaki Zhuangping will also be promoted to Senior Vice President of Nissan Motor Co., Ltd., Chairman of Nissan China Management Committee, and Deputy Chief Operating Officer and Chief Operating Officer of Nissan Motor Co., Asiwani Gu Puta reports. In addition, Yamazaki Zhuangping will also serve as the president of Dongfeng Motor Co., Ltd., and will officially take up his new duties on December 1, 2019.
Nissan’s data shows that prior to this appointment, Yamazaki Zhuangping worked for many years in the procurement department of Nissan Motor Co. and Renault-Nissan-Mitsubishi Alliance, and was responsible for the procurement of Dongfeng Co., Ltd. during 2012-2015. Nissan said that the addition of Yamazaki Zhuangping will accelerate the pace of sustainable development of Nissan’s business in China and Dongfeng Motor.
Before November 1, Nissan Motor Co., Ltd. passed a number of resolutions at the board meeting, confirming the adoption of high-level appointments and areas of responsibility at the executive and executive level, and 12 personnel appointments, which will be 2019 Effective on December 1, the year.
In the past year, Nissan Motor Co., the company’s top executives have been involved in corruption scandals. Nissan’s former chairman of the board of directors, Ghosn, and CEO Nishikawa, have “sentences” and Nissan has faced the biggest crisis and challenge in 10 years.
On November 12, Nissan Motor announced that it expects its consolidated net profit for FY 2019 to decrease 66% year-on-year to 110 billion yen. It is 60 billion yen less than previously expected and fell to its lowest level since fiscal 2009. Nissan said that due to the sluggish sales performance of Nissan in the main China, North American markets and other areas, and the appreciation of the yen, the company’s profits will fall sharply.
On the same day, at a press conference held in Yokohama City, Nissan’s new CFO Steven Ma said, “Although the company is advancing business reform and restoring profitability, progress has been limited.”
In addition, Nissan’s global sales in FY 2019 are expected to decrease by 300,000 units to 5.24 million units. Sales in China may drop by 150,000 units, and sales in major regions such as Japan, North America and Europe may occur.Sliding down. Sales are expected to decrease by 8% to 10.6 trillion yen, down 700 billion yen from previous expectations.
