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The launch of Facebook Pay, the payment tool, made Facebook the focus of yesterday’s technology circle. By contrast, the other action of the social giant on the same day was a lot of low-key, but after the exposure, it caused a lot of attention, but only The evaluation is mostly negative.

Facebook’s Instagram has added a feature in Brazil to create a 15-second video tool, Reels, which is similar to the karaoke-style creative video. It’s hard to think of the vibrating sound that is now in full swing. The report also uses the term “cottage TikTok” (shaking overseas version).

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There was a lot of song copyright from most major record companies when Instagram launched Music Stickers last year. Reels’s library is rich enough. Unlike the vibrato, Reels is integrated into the Stories feature, which is also a feature that Facebook can learn from and build from another social software Snap.

TikTok, which has been popular overseas, has already had a lot of imitators. Reels is not the first time that Facebook has been involved in the short video field. Lasso, which was launched last November, is regarded as a product of Facebook against vibrato, but the development of Lasso has been compared. Low-key, still can’t talk about success.

Although videos made with Reels can be displayed directly in the snapshot or sent to friends, but Instagram obviously wants to increase the exposure of these videos, so some featured Reels videos are also included in the “Explore” section.

Reels are currently only tested in Brazil, and it’s unclear whether Reels will be open to users in other countries or expand from Instagram to Facebook like a snapshot.

Even if Reels does not go online in other markets, there may be alternatives. Well-known App research blogger Jane Manchun Wong discovered a new feature similar to Reels after the reverse engineering of Instagram. “Scenes”, users can not only mix audio, adjust playback speed, but also add AR effects, publicly released in ” The Scenes section of the Explore section also allows other users to mix.

By relying on acquisitions or imitating the popular features of competitors, Facebook has established a near-monopoly position in the Internet social space, with more than 2 billion users, but like Tencent’s threat of vibrato, Facebook is also facing How to compete with TikTok for young users, Pew Research Center According to a survey in 2018, only about half of the 13-17 year olds in the United States (51%) still use Facebook, down from 71% in 2014. Tencent’s short video products have come one after another, and no one can play. I don’t know if Facebook or Instagram can win this young man’s battle.