In life, many things are urgent.
Editor’s note: This article is from WeChat public account “Feng Lunfeng Ma Niu” (ID : fengluntalk), the author of the army.
Cover Sheet | “Our Forty Years”
“After you have experienced a lot of life, your accumulation will be rewarded, no matter how early or late, as long as you work hard.”
The life of Chi Youzhang, the chairman of Zhejiang Limin Industrial Group Co., Ltd., is almost a legend. Before the age of 40, he experienced a series of “anti-revolutionary” for more than 20 years, the first love lover was forced to leave, the literary dream was shattered, the teacher’s public office was removed, and so on. In the face of the difficult and difficult obstacles of the first half of life, Chi Youzhang was not discouraged. Instead, he was like a warrior who relied on raising cattle and selling firewood. He founded the Zhejiang Limin Leather Shoes Factory in 1979. Later, Chi Youzhang led the company to the top of the industry. He himself won many honors such as the National May 1st Labor Medal and was praised by the Frankfurt News as an outstanding contemporary Chinese corporate manager.
Glorious moment, Chi Youzhang was stunned by victory. In 2003, Chi Youzhang’s company was on the verge of bankruptcy and fell to the bottom because of the lack of timely information on the ever-changing market. In times of crisis, Chi Youzhang, who is nearly 70 years old, decided to lead the company to comprehensively transform in the predicament and produce automobile and motorcycle parts. Today, Zhejiang Limin Industrial Group Co., Ltd. has become a core supplier of Geely. The 83-year-old Chi Youzhang is still working hard in the workshop. He is the middle-aged entrepreneur of the “Zhejiang non-public economic people in the new era and outstanding socialist builders with Chinese characteristics.”
The pool juvenile can withstand the big waves, can bear the great meaning, and suffers a lot of suffering, and has become a major event. Despite the ups and downs of the past, the following year is still full of enthusiasm, and the words “to survive, you must continue to struggle.” He summed up his life like this: dare to affirm himself, be brave to deny himself, and be good at reinventing himself.
Limin Leather Shoes Factory
After the reform and opening up, Chi Youzhang finally ushered in the turning point of his fate. After being repeatedly retired, Chi Youzhang began to work in the Chengguan Town Office of Huangyan County. Chi Youzhang said: I have unlimited emotions. After liberation, I got a special treatment because of the special time. After the Third Plenary Session, I was repeatedly retired. Isn’t this a big event that has turned upside down? At that time, my heart was full of gratitude, and I felt that there was heaven and earth.
In 1979, the state began to encourage the development of a market economy. At the same time, as the educated youth returned to their hometowns, they faced employment problems. Under such a historical background, Chi Youzhang founded Huangyan County Limin Leather Shoes Factory (later changed to Zhejiang Limin Leather Shoes Factory). That year, he was 43 years old.
Chi Youzhang said: In the early years, the folks have been circulating the jingle of “heard the shoes and must be the official.” In my opinion, leather shoes represent a yearning for people’s good life. In the future, the days of the Chinese will definitely get better and better. Everyone can wear leather shoes, so I chose to run a shoe factory. In addition, to start this factory, we must solve our own problems of food and clothing, but also want to let the workers who work together to live a good life.
Although the ideal is very full, the reality of the bones gives Chi Youzhang a head. After I finally figured out the craftsmanship of leather shoes, how to expand sales has become his most difficult problem. In order to sell leather shoes, Chi Youzhang has worked tirelessly, often with sales and design personnel, to conduct research and run the market all over the country. However, due to the small size of the factory, at the beginning most merchants were not willing to take risks and sell “Limin” products. In the first few years of business, the annual output value of Limin Shoes Factory was only tens of thousands of yuan.
In order to save money, Chi Youzhang no longer runs the market with his employees. He began to write letters to major shopping malls across the country to promote his own shoes. With sincerity, Chi Youzhang finally won the turn for the enterprise by relying on this seemingly useless approach. His letter touched the general manager of the first department store in Shanghai and received the olive branch thrown by the other party. Due to the fashionable style of the products and the excellent quality, Limin leather shoes quickly gained a foothold in Shanghai.
Chi Youzhang said: Limin leather shoes are ground out, relying on perseverance. I have traveled all over the country to conduct field investigations to identify problems in product and management and to make improvements. In addition, I also use the window of the department store to understand the latest market demand and trend in the world, and to update and upgrade the products in time to bring the enterprises with debt losses out of the predicament.
Of course, Limin Leather Shoes Factory can develop rapidly, with