This article is from WeChat public account: understand understand notes (ID: dongdong_note) , author: understand to understand the deity, from the title figure: vision China
On November 5th, the long-rental apartment brand Tsinghua Apartment was listed on the Nasdaq Global Market. It is reported that the total amount of funds raised by Qingke is about 45.9 million US dollars. Although the financial report shows that Qingke has suffered continuous losses in the past two years, as the first long-term rental apartment in the United States, the depressed market seems to have made a glimmer of hope. Perhaps, the tide of overseas listing of long-term rental apartments in China will also set off a wave.
However, the rumored eggshell apartment, whether it can smoothly IPO in 2020, depends on changes in the capital market and financing environment. However, in the state where the industry’s hematopoietic capacity is insufficient and the operating costs remain high, the demand for blood transfusion from the platform listing is undoubtedly more urgent.
How will more long-term rental apartment brands survive the toughest moments in the days of waiting for listing or listing?
Want to rent a long-term rental apartment? Please lend first
” Directly advise me to do the staging. If you don’t do the staging, the rent will rise by a certain percentage, and the amount can’t be paid monthly, only quarterly or annual.” Many readers recently told the readers that they knew the truth. When I rented a house, I encountered an inexplicable “persuade loan.” Some readers have speculated that the long-term rental apartment business has become “financialized” or related to operating losses.
“I don’t think there is a family of two. Many long-term rental platforms cooperate with banks and financial institutions to push these financial loans and installment businesses to our tenants. Some even use various rent thresholds to force and induce us to pass. Instalment loans go to rent a house. “He Xu, who calls himself “Bai Shi Chau refugees,” said indignantly.
He Xu was forced to move away by the landlord a month ago. In the process of finding a house around him, he first paid attention to the long-rental apartment brand with the slogan of “staying in the bag”. His “home” has only one laptop and one box of clothes, so he prefers long-rent apartments with complete furniture and appliances, and has a dedicated management. “I concentrated on a few houses in the vicinity of the high-tech park a week ago. Look at the long-term rental apartment.”
Intriguingly, when he was optimistic about a single apartment apartment and was planning to negotiate a contract with the apartment butler, the other party explicitly advised him to go through the rental loan phased business.
He Xu has always hated the environment of Baishizhou City Village. He has been very tempted by this suite near the high-tech park. At the beginning of this year, the company’s R&D department paid a salary. He volunteered to show that he has the ability to rent this suite source. However, after the other party heard it, it showed a posture of “not to rent a house without staging.”
The other party has always emphasized to He Xu that it is only necessary to make a one-month rent, loan interest and handling fee for the down payment, and then you can lend a one-year rent, and you only need to repay the loan on a monthly basis. “The house is 3,190 yuan a month, and the rent is indeed higher than that of ordinary residential houses, but I can afford it completely.”
The butler then “disclosed” a message to him: If you do not apply for the loan installment, you will not be able to enjoy the current preferential rental price. In addition, apart from the 10% increase in the rent of the apartment, it is not possible to pay the rent on a monthly basis. “It is very unreasonable to say that it can only be paid according to the whole rent season and the joint rent for half a year.”
He Xu has calculated it. He pays the deposit and pays the apartment rent monthly. There is no problem, but it will be paid quarterly or semi-annually. The pressure is a bit big. After all,