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“Imaginative without discernment is the most terrible thing in the world.” Or as Goethe said, we have entered an era in which all people participate in brain repair, but many people are not ready yet.

Every time there is a hot news event, there will be a brain-filled figure on the Internet. This way of behavior has become the daily life in online life. But people’s imagination is complicated. If a group’s brain is filled with too many irrational emotions, it will have terrible consequences. This issue of the whole media (ID: quanmeipai) takes you to restore the true face of the “brain supplement” and dissect yourself together.

How popular is excessive brain supplementation on the Internet?

“Brain supplement”, as the name suggests, usually refers to the brain’s supplementation of certain episodes in the mind, which is an adaptive response of the brain. When people encounter something that is unknown, unsolvable, or impossible to achieve, and is interested in it, the probability of brain damage will increase significantly.

Combined with the spread of the Internet, in the supply of information, the Internet also plays the role of a kaleidoscope and a magnifying glass. When people probe in, they can see the information and the news, and the words are varied. Compared with the past, I saw an idol drama secretly from the brain to replenish the plot, the brain power on the Internet has been released unprecedentedly, which has made the information market prosper, but also created more false, and cases abound.

Based on a few popular topics in October, the high frequency and high risk of excessive brain filling are daunting.

On October 12, the case of Li Xincao entered the public eye, and his mother’s long article published on Weibo sparked heated discussion. However, when emotions are piled up to a certain extent, rumors begin to spread among groups, and often cannot be confirmed. Most of them are conjectures made by some netizens based on personal emotions. For a time, the words “putting medicine” and “introduction object” filled the blank of missing event information, which was in line with the brain-filling of some users’ causal relationship. At the same time, because of the inability to trace back to the source, the rumors about the “Li Xincao gathering” were regarded as a kind of “hidden reality”, which spread quickly and widely, and appeared in the commentary area of ​​many media articles.The results of the investigation are unclear, but the trend of the matter has gone a few times.

On October 23, the British police reported a case: 39 bodies were found in container trucks in an industrial park in Essex, England, suspected to be Chinese. The case has just started the investigation process, and some media have taken for granted the “identification” of 39 victims as Chinese nationality. As a result, rumors about the “Chinese smuggling and dying” are rampant, and comments like “shame” and “smuggling smuggling” have all appeared on the scene, casting more shadows on the shackles of life. On November 7, Vietnam officially confirmed that all 39 victims were Vietnamese citizens. The facts were reversed. The “nationality dispute” jointly directed by the media and users came to an end, and few people in China were interested.

On October 23, Yu Yu also tore Li Guoqing in the circle of friends, pushing this “deep night husband and wife” to a climax. Partially eating melon netizens made up for a fatal woman drama in the first time, and speculated on the interests of Li Guoqing and Yu Yu and private life. There are endless kinds of violent materials, but no one can tell the truth today.

In public issues, appropriate brain supplements can sometimes bring together the power of conscience to advance the course of the incident; but sometimes it can also cause a blindness, lead to loss of attention, and even encourage malicious incitement. “Frenzy is a state of mind in which imagination replaces judgment,” a British literary critic said. In these above-mentioned cases of enthusiasm, some features of the brain-filling phenomenon can also be summarized:

• People today are no longer satisfied with self-consolation brain supplements. After the idea is born, everyone is more willing to export to public opinion fields and hope to have real influence, even if this concept is not mature.

• People with excessive brain supplements often cannot understand the boundaries of brain supplementation and rumors, thinking that they are only eating melons or doing justice, completely ignoring the possibility of rumors.

• The frequency of excessive brain replenishment is higher than expected, andAnd in the “post-truth era”, the content of the brain supplement is more inflammatory, and some people are actually tried and tested.

• The media may also output their own brain-filled content, and the error caused by the media brain is more harmful.

What kind of communication psychology is hidden behind the brain?

When the brain-filling phenomenon gradually penetrates into the online and offline lines and has a significant impact, more and more people are beginning to think about why they always fall into the whirlpool of brain filling. What is the main driving force for brain formation on the Internet?

The truth is hungry and should be a sign of the post-truth era. When appealing to emotions and personal beliefs becomes more influential to public opinion than objective facts, the truth itself becomes scarce.

In the social events related to the public interest, this “scarcity” has more objective reasons. For example, an authoritative result needs to be released after a rigorous investigation and confirmation. It takes time; for example, many complicated things cannot be judged by the concept of non-black and white, and the facts are hidden in the depths; Feelings will be strengthened when discussing public issues, and the demand for facts that can represent public order is actually higher than usual.

From the perspective of subjective emotions, looking back at the topics that have been screened, today’s people are hungry for the truth, and there is no trace. The Wei Zexi incident evokes the chilling of medical bidding advertisements; the Hangzhou nanny arson case exposes the evil of the individual to the public’s vision; the controversy of the red, yellow and blue kindergartens has caused a spurt of condemnation… many scholars at home and abroad When studying the consequences of the transmission of extreme cases, they all talk about the public psychological damage caused by the incident itself, such as panic, distrust, and sensitivity to facts.

And the amount of information on the truth, how big is the imagination of the brain. In other words, if the objective facts are not transmitted in time or enough, then it is up to you to create and disseminate subjective facts. Probably speaking, it is conceivable that people’s brain supplements are not always able to push the truth out of the water, and more is causing confusion.

But this kind of “terrorist thirst” should be taken seriously, especially in the hotspots of national concern. One is to let people get real information faster, and the other is to create no rumors, no rumors, no The rumored public opinion environment; the third is to rationally see the brain supplement, and guide the netizens to output more truly valuable information in the process of brain supplementation.

If people’s hunger for truth comes more from the influence of objective reality, then the satisfaction of curiosity tends to be inherently natural.

Schopenhauer said, “People need to ‘avoid boredom,” and the best way is curiosity.” Human curiosity and exploration of the world undoubtedly promoted history.