Speaking of Magic Leap, I believe everyone will not be too strange. The concept video of the year made many consumers excited, and Magic Leap was once considered the leading role of AR devices.
▲This whale believes that many people were shocked at the time
However, Magic Leap didn’t surprise you anymore, and the first eyewear device, Magic Leap One, was even more disappointing.
After two years of release, the first third-party music app: Spotify is also late, landing Magic Leap One.
Foreign tech blogger Justin Tech tried it out and used Spotify on Magic Leap to see what kind of experience it was.
The biggest difference in using Spotify on Magic Leap is still visual. Unlike the palm device or computer, Spotify’s interface on Magic Leap is well integrated with reality.
It looks like a huge music console.
With Magic Leap’s space-aware technology, you can also “pin” your favorite albums, singers, and songs to every corner of your home.
This way, you can’t go to a different room, click on the album cover on the wall or on the table to play the music, and have different background music in different rooms and different locations in the home.
With BMS (Background Music Service) on Magic Leap, Spotify can be switched to background playback without affecting the use of other applications.
Like Spotify on mobile phones and computers, Spotify on Magic Leap can also seamlessly switch music to other devices under the same account to continue playing.
Although there is finally a public app to log in to Magic Leap, I believe it is hard to arouse people’s desire to buy Magic Leap.
In fact, the release of Magic Leap, which has been published for two years, is not very rich in application. In fact, even the product hardware itself is quite disappointing compared to previous publicity.
On the day before Magic Leap announced the Spotify login, Magic Leap officially started a new round.Financing.
Until so far, no news from any investors has appeared. The only sign is that in September, Magic Leap mortgaged almost all of its patents to JPMorgan Chase.
Although it is not uncommon to say that mortgage patents are exchanged for “ammunition”, Magic Leap burns money at a very different rate.
Before this, Magic Leap has actually made several financings, and the frequency is almost always maintained every two years. The total financing amount is as much as 2.6 billion US dollars. The investors include Google and Ali. The last financing of Magic Leap was also in April of this year.
Karg Guttag, Rave’s chief scientist who specializes in AR hardware and software, has estimated that Magic Leap points out at least between $600 million and $800 million a year, and the money spent on patents this time is estimated to be $1 billion. Within.
plus the current Magic Leap does not have enough products to support the entire company, so if there is no new generationEquipment, or raising funds from other sources, can not support this financing for too long.
The title map and the illustrations in the text are from: Magic Leap, YouTube