Now that Shanghao is officially handing over to the Hong Kong Stock Exchange, is it possible to set off a nostalgic style and bring a new look?
Editor’s note: This article comes from WeChat public account “IPO that thing” (ID :ipopress), author White night.
The double eleven that just passed, in front of the food is the festival of buying, buying, eating and eating. According to published data, in the field of Teddy’s casual snacks, the three giant squirrels of the giant giant used 19 minutes and 23 seconds of sales to break through 100 million yuan, and sales of 1.049 billion yuan throughout the day. The good shop was at 0:1 on the day of the double eleventh, and its Tmall flagship store surged into more than 4.9 million times. After that, it announced that the sales volume of the whole network would exceed 100 million. The one-hour sales of the herbaceous Tmall double eleven was 100 million, 8 hours earlier than last year.
On the road of PK in the post-e-commerce era, there is a casual zero-food brand that brings countless memories after 80s and 90s. It seems that it has been far behind by the rising stars. Now that Shanghao is officially handing over to the Hong Kong Stock Exchange, is it possible to set off a nostalgic style and bring a new look?
Image source: The company’s e-commerce platform promotional image, Gloenhui finishing
Hundreds of snack products, Vietnamese sales are better?
Shangjia was founded in the 1970s. It is actually a brand invested by Philippine companies in China. The English name is “Oishi”. It is mainly sold in China and Vietnam. In 2018, it ranks second among crispy Chinese snack food companies.
From the product variety officially introduced in the prospectus, as of June 30, 2019, there were 126 crispy snack food products, 53 candy products, 32 beverage products and 10 biscuit products.
Picture 2: Company Product List
Image Source: Company Announcement, Gloen Collection
In the videos and recommendations of the major evaluations, the excellent shrimps, tomato-flavored French fries, strawberry-flavored marshmallows, and garden potato chips have won a lot of memories of the party, and even more because of the evaluation. There is no favorite snack on the list and it is not good.
Chart 3: Measuring snacks on the list of articles
Image Source: What is worth buying, Xiaohongshu, Glonghui finishing
But is this resurgence rate brought by recalls a good core growth point? The answer is no. In the prospectus published this time, Vietnam’s operating income growth rate is better than that of China in the sales growth of Shanghaojia.
The overall regional sales in China is about 60%-70%, and it is decreasing year by year. The Vietnam region has increased from 28.7% in 2016 to 33.7% in the first half of 2019. From the sales tonnage, you can see more obvious. Shanghaojia’s total tonnage sales from 2016 to 2018 were 142,900 tons, 139,100 tons and 137,600 tons, down 2.66% and 1.08% respectively. In terms of sales in Vietnam, from 2016 to 2018, it was 55,700 tons, 59,700 tons and 66,100 tons, respectively, a year-on-year increase of 7.21% and 10.7%.
Chart 4: Company Regional Sales Status
