The platform does not have any power to change the data, the truth is the most important.
Just past the double 11, the turnover of the Tmall platform finally settled at 268.4 billion, a year-on-year growth rate of 25.7%, still a force.
However, around this number, after the end of the double 11, many people raised doubts and called “data fraud.”
On November 12th, the article published by the netizen named “Yin Liqing” in April 2019 was suddenly spread on the Internet. In the article, the netizen questioned the data of Alibaba Double 11 is too perfect, and believes that Ali data is fraudulent.
In the data model, the sales data of the double 11 throughout the day is almost perfectly distributed on the cubic regression curve, and the fit is over 99.94%. Therefore, the netizen concludes that Ali wants to attract the sales of the double 11 and the sales. Artificial modification was performed.
In response, Alibaba CEO Zhang Yong responded to the forum of “2019 Looking at China – New Consumption, New Supply and Demand, New Manufacturing” organized by Peking University Guanghua School of Management and Ali Research Institute. Zhang Yong said that he also saw some technical stickers to analyze the turnover of Ali Double 11 as the result of fitting, but the truth is the most important.
“The occurrence of the entire consumption data is natural. As the platform does not have any power to change the data, the truth is the most important. The development of the double 11 is also the embodiment of social laws and economic laws. We hope to do more. Ok, I hope that the numbers will get better, but we pay more attention to the users of the service number and finally get a natural result.”
For this question, before the Ali official had come out for the first time, and said that he should pursue his legal responsibility. Ma Yun also refuted this statement on the fifth Zhejiang merchants on November 14.
“My data is beyond the expectations of Wall Street. Some people even guess that the data is fraudulent. I assure you that in the data age, every penny is extremely accurate in the Internet age.” To this end, Ma Yun also called for the future. Double 11 countries can give half a day off.
In today’s forum, Xiaoyao also expressed his expectation for the future of the Double 11, “new technology is driving the continued innovation of the Double 11. After Alibaba proposed new retail, the Tmall Double 11 is no longer a Online festivals, no physical store does not sell off the store, which brings diversity of supply and business power, the future of the double 11 must not be the current form of expression.”
Zhang Yong concluded: “Double 11 is constantly going to innovate, only in this way will have vitality.”
He said that a festival is good or a phenomenon is good. In the end, only continuous innovation, exploration of the unknown, and constant challenge to make everyone feel fresh, fun, and ginsengWith the sense, commercial power will really condense.