Most of the respondents expressed dislike of the boot ads, but the one-click closure was the most objectionable factor of the respondents, the proportion reached 36.5%, and 32.9% of the respondents thought their rights were violated.
Text|Daily Business Highlights
New report: Smart TV boot ad experience is poor, can one key close is the key
Under the fierce competition in China’s smart TV market, low-price competition strategy has become an effective means for manufacturers to seize market share. Long-term low-price strategies will bring a lot of profit pressure, so most manufacturers choose to expand their revenue through boot advertising. The “2019 China Smart TV Boot Advertising Hotspot Monitoring Report” released by Ai Media Consulting recently showed that over 80% of respondents used smart TVs with boot ads, and 66.7% of respondents said that smart TV boot ads lasted 15 seconds to 40 seconds. Between seconds.
Most of the respondents expressed dislike of the boot ads, but the one-click closure was the most objectionable factor of the respondents, the proportion reached 36.5%, and 32.9% of the respondents thought their rights were violated. It is. This shows that in the smart TV boot advertising, the user lacks the space of self-selection, and the resulting “bundled consumption” experience is more direct and deeper.
In addition, the content of the boot ads has also been criticized. Respondents believe that the content is monotonous, exaggerated, and unable to resonate, which is the most prominent three content defects. These bad content and the company’s pleading for short-term profit maximization relationship is relatively large, on the one hand…
Editor’s comment: User experience is a new competitive point in the case of the same level of smart TV technology. Some time ago, Huawei…
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