This article is from the public number:Really called Lu Jun (ID:zhenjiaolujun0426), the title map comes from: Visual China.
Tell everyone a signal, don’t talk about the phenomenon, and don’t want to deduce what it is, but something that really happened to me is what I said in the title.
There are two keywords, the first one is the real estate person, which is the practitioner in the industry. Second, the people with the deepest verticals in the industry started to communicate with me. I want to change the house now, not to buy a house or to sell a house, but to change a house.
01
I have a friend, A Xiang, who has been in the business for fifteen years. I have worked with me for a while before. It is a kind of person who is more sensitive to the Shanghai property market.
I recently said something to me. At the beginning of the year, he let the old man sell his two sets of old and small, and then prepared cash to prepare a full house to buy a house near Central in Shanghai.
It’s the kind of complete currency holding, waiting for the project to open.
I asked why, he and I said: Now it is in Shanghai that it is possible to buy a good product + a good location, and the probability of this scene occurring before is not much.
He analyzed this with me.
The Shanghai property market has experienced several cycles. The first two years of the house was a poor overall product quality. In the past few years, most of the land supply was concentrated in the suburbs, so it was a relatively long-term location.
The biggest change in the Shanghai property market in recent years is that.
The cold weather in the first floor city makes most developers know that good products can break through this market. Secondly, in order to control the land heat but guarantee the land transfer fee, the land that was sold last year is obviously less and the location is in the city. The core; the third overall pre-sales control model is still ongoing.
So based on these three logics, so there is a big wave of good sites in the market is also a good product project, which is also to let Axiang want to sell the old and small choose to hold the state of purchase.
The reason why he chooses to wait for the whole money is also very simple. Although such a project has it, it is always hoped to buy the best floor in the community, and the whole model is the most competitive purchase method.
When I went to ask the neighboring real estate friends, I found that there are really many friends like Axiang who quietly putThe house is listed or sold, and behind it is the already optimistic one-handed room.
This may not represent the warmth of the property market or what it is, but it represents a consensus.
Everyone’s expectations for the property market are beginning to weaken, but expectations for good house products are picking up.
The biggest logic of replacement is nothing more than changing your assets. Nowadays, this rhythm is slowly reaching a consensus in the industry.
02
The second important point is that there is a particularly rare phenomenon in the Shanghai property market recently, that is, the era when first-hand houses enter forced homes.
I don’t know if you found out. Now you are going to buy a house. He will tell you that we are in the state of existing homes or existing homes.
Why, in fact, the reason is very simple, because the marketing cycle has been lengthened, and many projects in the first two years thought that it would be sold for a while.
So many of them are now in the state of existing home sales, and existing home sales mean WYSIWYG, and everyone’s perspective on product power will be more direct.
The sale of existing homes is actually particularly suitable for replacement, because the middle of the rental period will be erased for a long time. Of course, renting is second, moving is really painful, especially letting you move twice.
I have a friend of real estate and I have said a word to you. Every house is decorated as much as possible. The purpose is to make the house more painful when you sell the house, so that he can move without having to move often. It is.
So in this special era, although the existing house is forced, it is actually a more secure purchase for the buyers. And based on what you see is what you get, everyone’s choice of a second-hand house becomes clearer and clearer.
A lot of real estate people are now choosing a first-hand house, and now it is also the reason.
03
After many real estate people choose the current replacement, there are also some trends, but also from the industryA few judgments under.
The first trend is that the judgment of what kind of house is more valuable is not the same as before..
What is the previous logic? Everyone recognizes that the car is on the market. The lower the total price, the more people will pick up the house, and the lower the total price, the higher the return rate.
And now the logic becomes, and on the premise that your other resources match, I will consider whether the total price is relatively low. At present, what kind of board is still being recognized, for example, the small size of the school district with the school district concept is still good to sell. For example, if your project location is in a location like Dahongqiao, you and I may say that the low total price market is acceptable.
In other words, the so-called board has more preconditions.
The majority of the area segments that are now suitable for replacement are picky and pickable, which means that customers of improved categories are now strong in buying decisions.
The second trend is that the definition of scarcity is not the same.
I remember a friend who said a word to me a while ago. I was particularly impressed. I said that I don’t want to buy a house in a lot of places. This is what Li Ka-shing said, because his products are very poor, so of course .
Now, with the development of the city, the value of many lots in Shanghai has been leveled out, and now resources and products are scarce. Scarce resources such as river views or school districts are not replicable. Product refers to the mentality of doing a good job, because there are a handful of developers who do word-of-mouth. Good products have changed from being a house type and a landscape to a module for doing clubs and services.
The third trend is reject non-standard products.
What is a non-standard product? In the words of Axiang, there are some houses that I will not buy anyway.
For example, one room, two rooms and four rooms are not mainstream. Three rooms and 3+1 rooms are the trend of the times; for example, large flats and villas are not mainstream now, and standard apartment products meet conventional needs; for example, a community In the top floor and below the third floor, even if it is not the standard, you have to buy the middle section.
What it means is that the house is now very poorly liquid, trying to increase the mobility of your house.
04
In addition, I also found that real estate people began to be indifferent to some phenomena.
I don’t know if you found out, I don’t know when to start. Everyone’s discussion about unreasonable housing prices is almost gone.
Whether it is discussing how the house price is too high or not, and whether the pre-sale price is unreasonable and unreasonable, these discussions are gone, and participation in various forums continues to revolve around this dimension.
Why, because what exists is reasonable.
The property market has been developing for so long. After being demonized, everyone has become accustomed to various phenomena. The development of the industry is in accordance with his own rules of the game, and it is obvious that we are only practitioners who are not rulers.
For the stable housing prices, you can understand that the house prices have not risen. It can also be understood that house prices will never fall. Anyway, everyone has their own understanding. Finally, they find that these understandings are nothing more than giving their own decisions. As an aid, people who have bought and never bought it have always thought clearly.
The second indifferent is the policy.
This is especially obvious on my side, because the user’s reading data is very good. In fact, there are quite a lot of policies in Shanghai this year, whether it is the Free Trade Zone or Dahongqiao, or Shanghai. The lowest interest rate is the use of restricted housing, all kinds of policies are available, but everyone’s attention has been reduced to a very low level.
This is a good phenomenon. The lack of concern about the policy means that the expectation of the property market is weakening. I think this is a thing that will not change in the short term.
Because of this, today’s house change has become simpler. Few people have asked me if I want to buy a small set and then have money to buy a house ticket, and few people ask me. How much this house can rise in two years, everyone’s appeal for buying a house or replacing has become easier, that is, how to make yourself live better.
05
Finally, A Xiang suggested that I can also consider replacing this issue recently, let me cherish this window period.
As mentioned above, the current first-hand house may be a good location and goodThe product is both self-contained and may be existing, and the really suitable area of improvement can still be picked and picked. These are because there is a current window in the current convergence.
The future is not to say that the window period is not, but the probability that various factors are superimposed at the same time is unlikely. This phenomenon does not mean that buying a house is more expensive, but it may be more difficult for you to choose a house. Big, and choose a house, you have to ask acquaintances to inquire about the news, these are costs.
The less you talk about one thing, the more likely the practitioners will do it. The next step is to have a good time to change rooms.
This article is from the public number:Really called Lu Jun (ID:zhenjiaolujun0426) .