Half of the sea, half of the flame.
Editor’s note: This article is from WeChat public account “Retail boss reference” (ID: lslb168) , author He Hanxiu.
Core Guide
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Why does Baique Ling switch back and forth between the two anchors?
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Why does Taobao encourage merchants to broadcast?
Taobao live epoch-making double 11 is the climax of a gossip news.
The cause of the incident is very simple. At 11 o’clock in the evening of the 11th, the Baique Ling, which should have appeared in Li Jiaqi’s live broadcast, could not be told. Judging from the expression of Li Jiaqi in the live broadcast room, it is very likely that the price has not been discussed. The next second, it unexpectedly appeared in the live broadcast of Via.
After learning about this situation, Li Jiaqi’s fans immediately slammed Wei Ya in Weibo, and the Baique Ling, which was regarded as the “culprit”, ushered in the biggest public opinion crisis after the renaissance. Not only has it been sung as “Bai Ge Ling”, but even many fans who have already purchased Baique Ling, have returned their messages to Mingzhi under their official Weibo, and have their own order return records.
This is probably the result of no one can think of it. The double 11 of Taobao live broadcast was not praised for breaking the 10 billion in 8 hours and 55 minutes, but ended up with fans of the two giants.
Unbalanced anchor ecology
Why does Baique Ling switch back and forth between the two anchors? Some people speculate that the terms of cooperation between the brand and the anchor have not been discussed. In fact, from the development situation of Taobao live broadcast, this is not the first brand competition of the two anchors, nor will it be the last time.
The hot public opinion reflects two established facts:
First, Taobao live fire, Li Jiaqi and Wei Ya, already have the attention that is not inferior to the star.
Second, a brand with a high reputation, the scope of the choice of live broadcast is not large. Not Li Jiaqi is Wei Ya.
In fact, in addition to the hundred que antelope, such as SKII, Lancome, Snow Show