“Requirement is the fundamental driving force.”
“Requirement is the fundamental driving force”, and those industries that were born because of demand are inevitably created by the pain of demand to create opportunities for new forces to enter the industry.
From ESOP to IPO, the problems faced and addressed by new economic companies are different from those of traditional enterprises, and their needs have changed accordingly. As new economic enterprises gradually become the mainstream of offshore enterprises, they require more accurate and matching investors to reach out, and provide faster and more stable service delivery. However, traditional enterprise service providers cannot match and meet the latest needs of new economic enterprises. The balance between supply and demand at the service industry has also been broken, and a group of enterprises represented by new economic enterprises have created an urgent need.
New demand calls for the birth of industry innovators.
In May of this year, Futu officially released the “FUTU I&E” B-end brand, announcing that it will focus on the two major businesses of the new economic enterprises in the overseas capital market: one is the overseas IPO distribution business; the other is the employee holding Share Plan (ESOP) solution. Committed to providing enterprises with more professional and efficient one-stop service before and after the listing, becoming the best partner of the company.
ESOP One-Stop Management – Maximize Long-Term Incentives and Reduce Management Costs
Needless to say, the core competitiveness of an enterprise depends to a large extent on innovation, and the main source of innovation is talent, especially for new economic enterprises. As an effective way to attract, stabilize and motivate the company’s core talents, ESOP helps to ensure the stability of the core team, and the quality ESOP management system can greatly reduce the management cost of the company and maximize the incentive effect.
The surge in demand for ESOPs by new economic companies has also brought about new changes in the ESOP service industry.
“The rate of ESOP awards in new economic enterprises is much higher than that of traditional economic companies, and the scale of equity incentives for new economic enterprises is large, the number of people exercising is large, the amount of exercise is large, and the method of exercise is complicated and diverse.” Futu ESOP The person in charge mentioned, “This makes the new economic enterprises have significantly higher requirements for the management system at the b-end and the requirements for the c-end products and customer service. As of the end of June this year, Futu has been directly appointed by 39 corporate customers to implement the ESOP project. Long-term provider of ESOP services from multiple companies.”
In fact, traditional ESOP services are difficult to meet the requirements of the new situation. The products of the overall service plan are old, the C-end service is missing, the data management is weak, and the response speed is fast.The degree is slow, and it is prone to problems such as data connection faults before and after the company’s listing, difficulty in exercising employees’ rights, high cost, and low efficiency. The Futu Ease ESOP is favored by many new economic companies with its high quality products, good service, strong safety and friendly cost.
Product system: 2.0 generation products, to achieve full-process batch and online operation. In the data management, the traditional ESOP system is mostly concentrated on the offline operation and manual operation, and the workload is huge and time-consuming and labor-intensive. And Futu Ease ESOP full-process batch, online operation, online signing, improve efficiency. In the exercise of power, in the face of a large number of employees and centralized exercise operations and exercise consulting needs, the Futu Ease ESOP system has always maintained high stability and product experience.
Security: Bank-level security, platform internal control security, data confidentiality is recognized by international authorities. Since the ESOP platform system contains the core data and key codes of the enterprise, once the leakage has a devastating impact on the company, the ESOP system must ensure the security of the internal control of the platform and ensure the information data is transmitted, stored and processed throughout the system. safety. Futu has strict R&D processes and specifications, strict security policy restrictions, and even encrypted storage for all sensitive data on the system, and a special military-level hardware data encryption machine for secondary encryption. It is understood that Futuyiyi has obtained two certification reports of SOC1 and ISAE3402, and has passed ISO27001 certification once. The internal control security of the platform has been recognized by international authorities.
Service: Employees can exercise anytime, anywhere, cover the entire terminal, support 7*24 hours customer service, and answer ESOP requirements online at any time. Especially in the exercise season, enterprises must face a large number of exercise consultations and specific operations such as employee ownership and enforcement. Through online and batch processing, it can effectively reduce manual operations and greatly improve efficiency and experience. It is understood that in the case of Tongcheng Elong ESOP, Futu Ease has achieved a substantial increase in employee exercise time, and the exercise time is only 2 working days, which is much higher than the average time required by the industry. In addition, Futu Anyi provides dedicated line docking and 7*24 hour customer service, greatly reducing ESOP corporate management pressure.
Price: It is reported that the price of Futu ESOP is only one-third or lower of the traditional supplier.
IPO Distribution – Accurately Link Target Investors and Improve Mobility
If ESOP is a talent support for new economic enterprises, then IPO distribution is to help another important issue of the company – capital support.
Listing is a milestone in the capitalization journey of an enterprise, but it is not a once-in-a-lifetime. How to accurately reach investors before going public, and maintain liquidity after listing, the role of IPO distribution in this can not be ignored. The ability to accurately reach investors in IPO distribution is an important basis for the success of IPO distribution subscription results.
According to the person in charge of Fu Tuo Yi, the profit model and valuation logic of the new economic company are different from the traditional industry. Especially for some small and medium-sized new economic enterprises, overseas investors have limited cognition, and their business models are relatively unfamiliar, which will directly affect the investment valuation and market liquidity of enterprises. And Futuoyiyi IPO distribution has three outstanding advantages:
A wide range of investors: covering more than 6.1 million Hong Kong stocks of individual investors, contributing IPO trading volume and market liquidity. In the case of Hong Kong stocks and US stocks listed on the market, the problem of insufficient liquidity is not recognized by overseas mainstream investors. Futuoyi accurately covers more than 6.1 million Chinese high-paying high-ranking investors, and a considerable proportion of them are practitioners of the new economy-related industries. Investment people. They are active in thinking, good at accepting new things, and have sufficient business knowledge and investment preferences for new economic enterprises.
The conversion chain is short and the data can be traced back: Futu Anyi can provide excellent brand exposure opportunities for IPO companies, and through the community activities, stock encyclopedia, corporate homepage and corporate video interpretation on Futu Niu Niu, for enterprises and investment. The formation of good in-depth interaction provides an excellent platform and window. Compared with traditional intermediaries, the conversion chain is greatly shortened, and the data effect can be tracked through the big data team.
Multiple payment methods without additional company costs.
Future IPO Distribution Cases
This also makes Futu a common choice for IPO distribution of many well-known companies, both in the Hong Kong stock market and the US stock market. It is active in the US and Hong Kong stocks new economic company IPO as a joint bookkeeper and joint lead manager. The first line.
According to previously disclosed data, Futuyiyi participated in many well-known IPOs of Hong Kong stocks such as Xiaomi, Meituan and Cat Eye. Last year, only 20 of the company’s IPO distribution companies in the Hong Kong stock market. And in a number of IPO distributions, the amount of Futu subscriptions accounted for more than 20% of the target public offering. In the distribution of China Mobile Games, which was recently completed, Futu’s subscription amount exceeded HK$2 billion, accounting for 1537.89% of the target fundraising target. In addition, in the Xiaomi IPO, the number of people who subscribe to Xiaomi through Futu Securities accounts for one-fifth of the world, and the amount of 3 billion subscriptions accounts for 165% of Xiaomi’s public offering. As the joint bookrunner of Xinyuan Service Hong Kong stocks listed, Fudu Securities’ subscription amount accounted for more than 90% of Xinyuan’s service target public fundraising amount.
And on the US stock side, nowAmong the top IPOs in the IPO fundraising scale, Futu has taken over the IPO distribution services of most of them. Among the Futu US stock IPO distribution customers, there are many star-studded companies such as fighting fish, Ruixing coffee, new oxygen, and gathering. In the case of Ruixing Coffee, Futu won an exclusive new share and became the only Internet broker to support retail investors’ new shares. In July this year, the number of people who went through the listing in the US exceeded 3,300.
Futu is exploring and digging in the field of enterprise services. More precisely, it is a two-way choice when it comes to the new economy. What is not expected is that the Internet brokers represented by Futu will bring up the situation in this river and lake.