This article is from WeChat public account: Tech planet (ID: tech618) , author: Li Xiaolei, said: Li Xiaolei, Yang Jing Yi, Zhang Yating, from the title figure: vision China
This time, Luo Yonghao was absent.
At the latest nut mobile phone conference, Hammer Friends could not wait for Luo Yonghao. Although he announced on Weibo that the new mobile phone has nothing to do with him, the hammer friends who came from all over the country still have expectations.
The hammer technology mobile phone business was packaged and bought by the byte beat. Luo Yonghao, who was obsessed with the mobile phone dream, began to explore other ways.
In addition to entering the e-cigarette and launching the “Ono” e-cigarette brand, he is preparing a new conference and frequently looking for various resources on the social platform. There are many speculations about the next step for Luo Yonghao’s entrepreneurship. The only certainty is that there will be no more mobile phones.
IC Photo
In 2003, the “Old Luo Quotations” flowed out of the New Oriental classroom. The English teacher Luo Yonghao quickly became popular. A strange cultural phenomenon belonging to Luo Yonghao was formed. Today, to “net red”The debut Luo Yonghao has more labels, but also gathered a large number of loyal fans and followers – hammer friends.
The hammer friends are always in their own niche circle. They rationally look at each hammer mobile phone, and most people will judge the practicality before deciding whether to buy. When you encounter “hammer black”, you must first judge whether this person’s point of view is worth refuting.
The hammer friends are mostly calm and restrained compared to the support action of the rice circle. In the food circle where control, cyber violence, and data are prevalent, although they are also calling for Luo Yonghao on Weibo, they never pay attention to the data. Luo Yonghao is naturally topical, and hammer friends sometimes don’t even want Luo Yonghao to search hot. “There is no good thing for Bacheng.”
Tech Planet has searched dozens of hammer friends who have been paying attention to Luo Yonghao online and offline for a long time. They have very different personalities and lives. The age span ranges from 16 to 40 years old. There are high school students and entrepreneurs for several years. Entrepreneur. Most of them have been “pink” for more than 5 years, and there are many fans who follow Luo Yonghao from the New Oriental period.
They have made Luo Yonghao a spiritual idol and an idealistic enlightener, which has created a long vitality. With Luo Yonghao’s entrepreneurial shackles and the turning point of his life, in the choice of several key nodes, have hammer friends had a belief in Luo Yonghao’s collapse? Still standing still, from one peak to another?
“The rain of the Bird’s Nest conference last year, as if it was next yesterday”
Hammer powder has created a unique collective movement belonging to Luo Yonghao, and the ticket sales of the Bird’s Nest sold nearly 5 million.
On May 15th, 2018, the Bird’s Nest National Stadium was crowded with cheers.
The giant banner of red and blue, pulled up from the high-level seat of the Bird’s Nest, and the eye-catching hammer logo reminds the protagonist of this conference to belong to Hammer Technology and Luo Yonghao.
“Lao Luo, you only take care, we will help you win,” Anhui Hammer friends packed a 15-day advertising space in the core area of Hefei City, starting from May 1st, in advance for the Bird’s Nest The conference will help.
Hefei hammer group group leader Lao Fan organized an online crowdfunding, one, five, one thousand, two thousand, successively fundraising scored, 224 hammer friends, and finally raised 11152 yuan advertising fee.
Hefei Hammer Friends Crowdfunding Advertise / Respondents for the map
Old Fan grinds the advertiser for a few days, and the other party is moved by the story of the hammer friend. First, a discount was made, and then 6 ad copyes were allowed to be replaced. “The negotiation process is very tortuous, but the result is very difficult.” Lao Fan said that it was more exciting when he said this, and the speed of speech accelerated. “We can also use this money for one or two people, but 224 hammer friends made it together, and the feeling is completely different.”
Ruo Yonghao’s style is not spending too much money on marketing and advertising. In the background of a press conference, he once admitted that this is because of lack of money. Hammer friends hope that through advertising, more people can understand that there is a mobile phone brand called “hammer” and buy and use it.
After the spread of Hefei’s aid advertisements, there was a hammer friend who found Lao Fan, saying that he was willing to invest alone to increase the promotion of five days and ten days.
Hammer friends offline party / respondents for photos
For hammer friends across the country, the new product launch will land at the Bird’s Nest. It is a grand event belonging to Hammer Friends, belonging to Hammer Technology and Luo Yonghao. They came from all over the country, or held offline viewings throughout the country, in order to jointly “celebrate some kind of victory in Hammer.”
This is also within the nest, not manyLight sticks, no fans should help the ring, banner, no lights on the scene. Usually, the Bird’s Nest is also a sacred place for the singers of the entertainment industry. It is a triumphant label for a concert in a nest that can accommodate 100,000 people.
At the Bird’s Nest conference, Zhang Bo saw so many “like people” for the first time. Hammer friends recognized the same core logo as the “Miandian” ringtone and the unique craft design hammer mobile phone.
Zhang Bo is a hammer friend, but he admits to Tech Planet, “I am also a fruit powder.” He often wears a T-shirt with a hammer LOGO and goes to the Apple offline store. He sees this as a kind of “behavioral art.” “Many people often joked that Apple is the parent company of Hammer Technology.”
On the day of the conference, the Meteorological Observatory issued a lightning warning. The scene was raining. The Beijing in May was extremely hot and the air was sticky, but this did not affect the enthusiasm of the hammer friends. Luo Yonghao walked out from the background, and the cheers of the one after another echoed in the venue. 37,000 people witnessed the most brilliant two hours of hammer technology. In the finals of the once-popular music show “Good Voices”, he sold only 40,000 tickets in the Bird’s Nest.
In the tech world, no new company’s new product launch tickets can be sold at a clear price, including Apple.
The fans created a unique collective movement belonging to Luo Yonghao, and formed an economic effect outside the sales of mobile phones. The final data released by the conference, the ticket revenue reached 4,848,500 yuan.
A hammer friend recalled the scene of the day and said, “The rain of the Bird’s Nest conference last year seems to be in yesterday.”
The hammer slams into the refrigerator, hammering powder to Luo Yonghao
“When you don’t dare to express yourself, Luo Yonghao is like a map of mine, another me.”
In contrast to the out-of-stock ticket, hammer phones are often slow-moving.
From the release of the first hammer mobile phone in 2012, the cumulative sales volume was less than 5 million units in five years. Therefore, usually only at the press conference site, or the offline activities organized by the hammer friends, they can see so many similar people with the same preferences and similar values.
The college student Zhou Yi of Taiyuan, Shanxi, is the “dead loyalty powder” of the hammer from high school. For him, seeing the hammer friends on the street and in the school are all “long-term reunion.” In March 2018, Zhou Wei of the second year of high school was on the bus. “The first time I saw a living, hammered mobile phone.”
Zhou Yi recognized that the girl wearing headphones holds the latest nut Pro2 in his hand. In order to avoid embarrassment, he wrote “Hammer Friends?” on the book and handed it to her to verify. Zhou Wei still remembers that after seeing the other party, he looked up and looked at his surprised and surprised expression. “The tears will flow out.”
The other party is unprepared to let him try a new phone and share his own story with the hammer. Zhou Wei feels that this kind of trust is unique to the hammer friends.
Du Lei, who opened the hammer line experience store, described it as Hammer friends’ identity is equivalent to the ants’ sesame credit score. He believes that this group of people has a natural and aggregated sense of morality like Luo Yonghao. In the matter of doing business, Du Lei is very straightforward. In the case of strange hammer friends, buyers can give money and other goods first. The seller can also send the mobile phone after receiving the priority.
The chasers believe that Luo Yonghao’s inspirational story—high school dropouts and reselling smuggled cars; in 2000, I heard that New Oriental teachers earned money and studied English hard. In 2001, when they entered New Oriental, “Old Luo Quotations” became popular and became popular. The popular network of “Lao Luo”; in 2006, founded the Niu Bo network, was shut down due to the issue of speech scale; then founded Lao Luo English training school, by 2012, announced to enter the mobile phone industry, this is an idealist The entrepreneurial form officially began, and Hammer Technology was launched.