Light Bud’s world’s first anti-jamming optical interaction technology helps users in closed scenes to liberate mobile phones, enabling multiple people to purchase at the same time.
The current mainstream IoT interaction technologies include QR code, NFC, Bluetooth, and NB-IOT. However, these technologies have problems such as low efficiency, poor security, and high cost. In the new retail scene, traditional vending machines are used. For example, a traditional vending machine allows only one customer to shop at a time, and the average shopping time is at least 1 minute, which limits the efficiency of “traffic acquisition”, which is a common problem for current new retail front-end customers. Therefore, Guangya has achieved the more efficient and secure information interaction with the self-developed optical interaction technology for the traffic of the new retail front-end, and in the payment, gating, transportation, express logistics, new retail and other scenarios. Achieve scaled applications.
Light Bud was founded in 2018, and its optical interaction technology and solutions are inherited from the parent company Flash Easy. The light bud business focuses on providing optical interaction technologies and products for the new retail sector. At present, it has four business lines: hardware products equipped with optical interaction technology, software upgrades based on optical interaction technology, user data management and technical solution support, and new retail platform software solutions.
The company’s products can be divided into hardware and software.
In terms of hardware products, the company’s hardware light eco-products include light access control/door lock, flash gate, flash ladder control, flash express cabinet, flash vending machine, etc., consumer use mobile phone flash, or use light ID The hardware can flash to complete various authentication and interaction links in life, so that the application of optical interaction technology in non-smartphone user groups can also be popularized.
Optical Interaction Technology Chip
Light Bud CEO Ding Yufeng told, The product service scene is mainly some special scenes in the new retail field – features that are closed and inconvenient for users to use mobile phones, such as the Yuezi Center, schools, factories, nursing homes, etc. . In these areas, the advantages of optical interaction technology can be maximized. When a user does not have a mobile phone, only one keychain-sized device is required to complete the interaction; in the case of a mobile phone, the optical interaction technology software can also achieve faster than the traditional interaction mode. Dozens of interactions.
Efficient with optical interaction technologyWith its safe features, the company’s vending machines can complete shopping in 1 second without queuing. Many consumers can complete shopping on the vending machine at the same time, effectively improving the consumer’s shopping experience and sales of goods.
In terms of market, there are over 4,000 maternal and child service organizations in China; about 300 million students are enrolled at various levels; about 200 million are over 65 years old. The application of optical interaction technology is particularly demanding for schools where the traffic volume is large, the speed of pick-up is high, and the primary and secondary school students cannot use mobile phones. In addition, it can also improve user stickiness and implement spatial management.
At present, Guangya has reached cooperation with a number of banks, the Ministry of Public Security, Fuji Bingshan, Xinyuan, Yifeng and other enterprises. The revenue of vending machines is the main source of revenue for the company’s hardware products, with hardware products accounting for 30-40% of total revenue.
Software products and services are mainly optical interactive technology park solutions, Guangya new retail platform, etc. This part of the revenue accounts for 30-40% of the total revenue, and the customer unit price ranges from 50,000 to 10,000. At present, it has served thousands of customers in the fields of hotels, subways, parks, restaurants, etc. The rest of the revenue comes from user information management using optical interactive devices, as well as technical solution support, which is a value-added service.
In terms of profitability, the company achieved balance of payments last year. The current cost is mainly on product development and promotion. The company’s team is about 60 people, 80% of which are technology research and development.
In addition to the domestic market, Guangya has also been deployed in Japan, Brazil, the Middle East, Thailand, the United States, Malaysia, Singapore, Russia, Germany and other countries. Overseas products are mainly customized according to the specific needs of customers. The company is the world’s first in the field of optical interaction technology, and there are no competitors yet.