Jobs got off work every day earlier than Cook.
Editor’s note: This article is from WeChat public account “iFeng Technology” (ID: ifeng_tech) author: Xiao Yu.
Cook and Benioff
Apple CEO Tim Cook attended the annual Dreamforce conference at Salesforce’s Grassland Arts Center in San Francisco on Tuesday, and staged a match with Salesforce co-CEO Marc Benioff. “Fireside chat.”
In this conversation, Cook talked about a variety of topics, including the application of Apple products in the corporate environment, Apple’s values in innovation, privacy, and environmental protection. He and Apple co-founder Steve Jobs ( Steve Jobs), his own life sentiment.
Maximum value in life
Cook is 59 years old and will be 60 years old. According to the Chinese, the sixty and smooth, this time people can argue that things are not straight.
Beniov asked Cook, when you think about yourself, have you ever thought about what your greatest value is. Cook answered this question with a “life revelation” when he was 40 years old.
“You will realize at some point that we are here to help others. This is the only reason we came here. Once you keep this mission in mind, life will be much simpler. This is my opinion. With this Polaris pointing the direction, you can simplify many very complicated decisions. You come here to benefit others, not yourself. I am convinced of this. “Cook said.
Cook does not live a very extravagant life like other technology company CEOs. As Apple’s CEO, his net worth is expected to be $625 million, often donating money to charities, and encouraging Apple employees to lead the company to make a lot of charitable efforts. In 2011, he established a company-wide non-profit donation matching project at Apple. In the past 10 years, Apple has donated 130 million US dollars to help AIDS prevention product Product (RED) fight AIDS, donate 100 million US dollars to promote the sectionThe diversity of the technology industry, donation of 50 million US dollars to the hospital.
I don’t think” is still a light.
Cook also talked about the late Apple co-founder Steve Jobs, who cultivated Apple’s core values.
He said that Steve Jobs is still well implemented in Apple’s spirit of making products with the highest quality. Apple is doing the best products, not trying to get the most out. Cook said that “Think Different” is still a pointed light, and Apple is committed to being loyal to the company’s values while innovating.
This Dreamforce conference was held at the San Francisco Grassland Arts Center. Previously, Jobs released many famous Apple products here. Recalling Jobs, Cook said that he missed the “friendship” with Jobs. Cook said that he misses some small things about Jobs. Jobs got off work earlier than Cook, but he stayed in Cook’s office before he left and exchanged views with him.
Privacy needs to be throughout product development
Cook also stressed the importance of privacy, he believes that privacy is a factor that needs to go through the entire new product development process, rather than adding afterwards.
“You can’t attach privacy features afterwards,” Cook said. “You should consider it in the product development process. Some companies suddenly think of some privacy efforts someday, you can see the experience of these companies.” You just can’t do this, you have to integrate it into the product design.”
Cook also refutes the development of artificial intelligence (AI) that requires people to abandon a large amount of personal privacy, directly attacking the practice of Google, Facebook and other opponents. Cook reiterated that even though Apple is developing new products that use machine learning technology, the company is still committed to protecting privacy. Cook sees privacy as a promise of Apple’s mission to improve customer life and loyalty to the company’s ethical values, rather than treating privacy as a slogan.
“Some people think that you can’t make really powerful AI machine learning techniques, unless you have a lot of data and master your personal life,” Cook said. “We don’t agree with this. We think this is a mistake. Exchange.”
iPhone Office
Salesforce co-CEO Benioff said that he has been using the iPhone for many years and he doesn’t even have a computer.
“I don’t even need to have a computer anymore,” he said to Cook. “I don’t need it. You did a great job. Well, I have a computer, but I won’t tell you it’s Where?”
Beniov said that everything he needs to run Salesforce is on the iPhone, including Sa.Lesforce app. “The iPhone really has become an extension of my office,” he said. “No matter where I am, as long as I have a mobile phone, I can work.”
Beniov said that he still has a computer because there are still some videos that are not backed up to iCloud, otherwise he would not want to go back to this old way of working.
All operations in Apple have used renewable energy
Talking about environmental protection, Cook mentioned Apple’s commitment to transfer all of its operations to 100% renewable energy. In April 2018, Apple has achieved this goal. Now, Apple is pushing suppliers and market competitors to achieve this.
“We continue to challenge ourselves and expand our efforts beyond our current capabilities. We want to make the world a better place,” Cook said.
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