Lunar New Year movie, which one do you take?
Editor’s note: This article is from WeChat public account “Film Information Service” (ID: Dianyingqingbaochu), the author’s intelligence department forecasting expert group.
[Box Office Forecast]
Frozen Disney
Schedule: November 22nd
First day forecast: 0.4 billion → 100 million
Accumulated forecast: 730 million → 890 million
Total trend: slightly up
After this year’s DreamWorks, Pixar, lighting entertainment, Sony animation and other major animation manufacturers in the mainland box office to smash the sand, we finally have to welcome the arrival of Disney’s annual heavyweight animation “Frozen 2”. In the 2013 Thanksgiving season, “Frozen” still maintains the record of the global animation movie box office record – 1.274 billion, and it is even more rare that the overseas box office accounted for more than 68%. The film also introduced the Chinese mainland in the 2014 Spring Festival, and achieved a box office score of 298 million, which is the third place in the animated film of the year. At the same time, the periphery of the snow and ice is also rapidly expanding in the Mainland and the world in recent years.
As it was released in 2014, the mainland’s “Daddy Dad 2” box office of 323 million, in 2017, “Stolen Dad 3” quickly expanded to 1 billion box office. “Frozen” IP has also had a great sinking effect in recent years, and the first trailer has achieved super high heat in the Mainland. At present, the schedule on November 22 is still relatively loose. There is no box office seed player who can match it in the previous week or the week after. At present, the growth rate of pre-sales is obvious. The first-day box office is even expected to hit the 100 million mark, and the final score will surpass “Bear Infest 6”, becoming the runner-up of the 2019 animated film, and even becoming the fourth box office. 1 billion in