Li Jiaqi is a project manager. Can he be competent? NO.
Editor’s note: This article comes from the public number “PM Circle” (WeChat public ID : pm1178), author: circle.
Li Jiaqi as the first to bring the goods network red, can be said to be hot, is synonymous with traffic.
You may think that he is lucky, but in fact, no one can succeed casually.
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He can find the exact color number from tens of thousands of lipstick slots for 3 seconds, blurring out the characteristics, advantages and experience.
High-intensity live broadcasts every day, even if the cold is uncomfortable, the voice is always high-spirited and keeps the tone of speech.
But if you let such efforts, such a successful Li Jiaqi to be a project manager, can you do it?
The answer is probably: NO.
Because of Li Jiaqi’s work and the work of the project manager, in the direction of their respective efforts, the opposite is true.
One is to create demand, one is to achieve demand
“This color, Scorpio, the feeling of a lady, buy it!”
“Wow! The breath of spring! Every girl should have such a lipstick on the dressing table!”
It is not difficult to find that Li Jiaqi’s package routine is to create demand.
The core of creating demand is to create dreams, to create fantasy, so that customers can imagine themselves after applying lipstick.
And the job of the project manager is to realize the demand and to land.
You have portrayed the dream of delusion. To the project manager, you have to consider how to disassemble, how to implement it, and how to achieve it.
To put it bluntly, Li Jiaqi is blowing into the sky, and the project manager is filling the pits into the ground.
One is to leave customers, one is to satisfy customers
“Wow, this cream is painted, so moist and comfortable!”
“This color is so good and gentle, there is no Korean actress!”
For Li Jiaqi, his huge flow comes from every fan who is willing to stay in his live room.
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These fans are his clients. And leaving the core of the customer is to maximize the customer’s expectation of the product in the absence of Jude.
The higher the expected value, the easier it is for customers to save money.
However, whether the quality of the product really meets the expectations of the customer will test the development level of the project manager.
The project manager is the person who meets the customer. For the project manager, the customer’s expectations are lower.
This is also a contradiction between project managers and sales. Sales to customers flickering, when the customer comes, the project manager has to blunt to explain “limited technical level.”
In a word, Li Jiaqi is selling lipstick, and the project manager is doing lipstick.
one points to the result, one points to the process
A live test of 380 lipsticks, 5 and a half hours, with a delivery of 3.53 million.
55,000 lipsticks sold in 5 minutes, with an absolute advantage of 1000 to 10, defeating Ma Yun in the Taobao live broadcast, no one can break the record so far.
The extraordinary data results are Li Jiaqi’s achievements and the only indicator of Li Jiaqi’s work.
Therefore, Li Jiaqi must be fast, live broadcast, and constantly release new videos.
Record, the quality of the video does not require so fine, you can not change the scene, and do not vacate the time to write a copy in advance.
For project managers, process controlAnd quality supervision is almost the whole job.
There is no control in one part of the process, which may affect the smooth delivery of the project and even lead to project failure.
Li Jiaqi’s work is like an assault, while the project manager’s work is like the Long March.
What can the project manager learn in Li Jiaqi?
Even if the direction of the effort is different, Li Jiaqi still has the qualities that the project manager should learn from:
For example: Replay
Li Jiaqi ends the live broadcast every day. No matter how many nights, he will lead the team to resume the game, review the live broadcast process, keep the problem, solve it continuously, and improve continuously.
For example: Controlling emotions
Li Jiaqi twice because of a hot search on the car, this is undoubtedly a huge hit.
But when asked in the interview whether he was anxious or insomnia because of negative voices, Li Jiaqi said: “I will take responsibility for doing things well, solve it well, and it will be finished. I will not sleep or how to do this. Negative The voice made me take the lead, I will check all the problems for this, and improve the professionalism of the company including my own products.”
Example: Communication
The project manager and Li Jiaqi learn to communicate, and definitely let the client dad obey the post!
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Let’s just give a few examples:
“Although it is a matte texture, it doesn’t work at all!”
“The yellow skin is not old-fashioned!”
“Thickly coated is a very high-grade ripe strawberry. It is applied without stress on important occasions. It is completely “hostess temperament”
“Do not pull out”, “yellow skin”, “not old-fashioned”, “hostess temperament”.
A few keywords can be seen that Li Jiaqi’s demand for customers can be said to be clear in the research!
The project manager is not going to learn soon?
“All dads! Look at the feeling of this product on the line… Is it super smooth?~~ Super senior has ~~ listen to me, check it out!
Write at the end
In fact, the work intensity of the project manager is also very large, and many do not even lose Li Jiaqi.
The more things you do, the easier it is to make mistakes or frustrations.
However, after solving the mistakes and problems, learn to forget past mistakes and mistakes, don’t indulge in annoyance, regret, and insist on looking forward.
Finally, end with a sentence by Li Jiaqi:
“Just do your daily small goals and do the things you want to do, the big goal is coming, hug it just fine~”