Don’t use dividends as a core competency.
Editor’s note: This article is from WeChat public account “Liu Run” (ID :runliu-pub), the author Liu Run, got the 35W paid student “5 minutes business school” principal, Haier, Baidu and other strategic consultants; authorized to reprint.
This year, everyone is very anxious. Behind this kind of anxiety, the reality of refraction is that the traffic dividend of mobile Internet in first- and second-tier cities has already peaked.
This year, the key words that everyone said are probably sinking the market and young people in the town.
Behind the call of “the young people in the town to get the world”, it is a beautiful yearning for all walks of life: I hope to find a new flow of land and eat a new wave of dividends.
But the key is, if everyone needs a “new” bonus, how can you find it quickly?
01
To find a bonus, you must first understand the bonus. Let’s first look at a story about eating dividends.
In the development of the mobile Internet, it is not uncommon for startups to encounter a value-stricken land and eat a wave of traffic dividends and a rapid rise.
The three stories I want to say are the model of eating dividends. They regard the bonus as a hairy crab, not only eating a delicious meal, but also promoting the development of the entire market.
Recommended to the sinking market and the town youth, maybe the first thing you think of is to fight a lot. The story of eating dividends begins with it.
A lot of early users are growing very fast, and the story that everyone is familiar with is that it uses WeChat’s social dividend to grow. The public number went online for 2 weeks and received 1 million fans. Two months later, the fans grew to 12 million.
At the time, the Internet was focused on first- and second-tier cities. There are so many different kinds of new species that have entered the public’s sight overnight, but we don’t understand it, but we don’t hinder seeing its explosive growth potential.
Online for 4 months, paying users exceeded 10 million. On the first line of the line, the user broke 100 million yuan and broke through 100 million yuan in a single month. On the line for 2 years, the user broke 200 million, and the water flow was 200 million a day. Three years later, users broke 300 million, IPO.
This speed is the only one in the history of Chinese e-commerce.
Later, the founder of the company, Huang Wei, said in an interview: “Our core is that people in the five rings can’t understand.” “We are concerned about the most extensive people in China.”
In one sentence, bring people outside the five rings into the public eye. In a word, I have eaten a lot of people’s dividends on the 3-6 line.
02
What is the bonus?
It’s because